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2. Multiple recognition methods are used to change from a single consumer identification to a common identification of consumers and instruments. Consumers are increasingly demanding that the authenticity of products be identified by merchant's identifiers. Government departments are also exploring the sale of products. Places to place consumer self-identifiers, to maximize containment of counterfeiting, to protect the legitimate rights and interests of consumers. In addition, anti-counterfeit codes with machine interpretation capabilities will make a great contribution to logistics management.
As we all know, the basis of the computer logistics management system is that each product must identify information sources that can be detected by the machine, such as IC cards, radio frequency cards, and bar codes. IC card and RF card have obvious advantages in information processing, but the cost is too high and the scope of adaptation is very small. The commonly used one-dimensional barcodes have too small information storage capacity to describe product features, and are not personalized and do not have anti-counterfeiting capabilities.
Based on this trend, some anti-counterfeiting companies have launched personalized coded tags that can meet consumer and instrument recognition; others are studying invisible two-dimensional code and digital combination coding to increase the difficulty of forgery without Destruction of the beauty of commodity packaging, while meeting the needs of machine reading and consumer identification.
3. The transformation from a single anti-counterfeiting function to multi-functional information management With the development of information technology, the anti-counterfeiting function of the code will be gradually marginalized, and the logistics management, anti-defective goods function, product quality tracking function and after-sales service function will be gradually strengthened.
4. The identification method of information source identification to product information source (anti-counterfeiting code) identification directly on products and trademarks is costly, inefficient, and has a small adaptation range. It will gradually be eliminated and replaced by large-scale printing production lines. The low-cost and high-efficiency labeling method directly identifies the security digital products or trademarks.
5. Supervision of the market through instruments is an inevitable trend For a long time, Chinese government departments have used more slogans in cracking down on counterfeit goods and rectifying the market economic order. Although the high-level State Council Joint Fighting Leading Group has been established, the number of crackdowns has increased year by year. However, the total amount of counterfeit goods is still increasing. One of the main reasons is the lack of high-tech market supervision.
The use of digital anti-counterfeiting technology
1. Combine with traditional anti-counterfeiting technology, combine complementary digital anti-counterfeiting technology with traditional anti-counterfeiting technology, increase the scientific and technological content of the marker itself, raise the threshold of forgery, enhance the exquisiteness of the marker, and realize the complementary advantages of traditional anti-counterfeiting technology. The development trend of anti-counterfeit labels. The current combination is more: laser marking + anti-counterfeit coding, security shading + anti-counterfeit coding, textured technology + anti-counterfeit coding, security materials + anti-counterfeit coding.