Zhou Xuen: The solid wood furniture market is expanding

On May 10th, 2011, the first “Beijing Brand Furniture and Home Chain Stores Family Meeting and Friendship Dinner” held by the All-China Federation of Industry and Commerce Furniture and Decoration Industry Association Jingpai Furniture Brand Alliance was held in Beijing Shangdong Traders Hotel.

At the meeting, the Real Home, Ouyada, Xiyingmen, Wanjia and Ouhua Shangmei successively released the company's next development plan and goals, and the Beijing-style furniture enterprises also showed their own corporate style. According to reports, this conference aims to jointly create "Beijing furniture cluster brand, advocate brand linkage and overall effect, and reflect the interaction between brands and win-win situation", which is a powerful guarantee for Beijing furniture to expand the market, by supporting the alliance enterprises Establish a mechanism for industry, enterprise and media resource sharing and common development to promote and promote the common optimization and upgrading of the industry.

As the exclusive micro-matrix interview media, Sohu Home has been tracking the whole process. Zhou Xuen, executive director of Huari Home Care Group, accepted an interview with Sohu. The following is an interview.

Zhou Xuen, Executive Director of Huari Home Industry Group

[Reporter]: Hello, Mr. Zhou, thank you for accepting the interview of Sohu Home. First of all, I would like to know what you think about this year's market. What are the events in the market that Huari Home will pay more attention to?

[Zhou Xuen]: The market is always right. As a business manager, when the market changes, you must adjust to the changes in the market. After the reorganization of Huari in the past three years, I believe that Huari will take off in the next three years. Therefore, our goals and plans for the next three years are mainly based on expansion, that is, the transfer from the original manufacturer to the service provider, from the original business operations to the business operators, from the original small specialty stores and large specialty stores. As a result of the operation, the original business products were changed to business services.

I think the market is expanding on solid wood. I think there is a trend that is faster. We hope to develop in a benign way. This is our idea. Because solid wood is a benign trend, we hope that its pace will be more stable and benefit consumers more.

[Reporter]: How many storefronts do we have now, how to plan for the future store opening process? Will it adapt to the situation and increase the intensity of opening stores?

[Zhou Xuen]: There are more than 700 stores in all stores, and we hope to develop at a rate of 50 per year. We have a specialty store in the store, a large flagship store in the store, and a living experience hall that is independent of the store. The average area is about 3,000 to 5,000 square meters. We guarantee to open a store and make a profit. We can't say that the whole is profitable. The market will always be profitable and eliminated. But we look at the mainstream.

In the first-tier cities, because the competition in the past is fierce, it is a process of big waves, and second- and third-tier cities are now relatively good. Everyone is more optimistic about this market, and China and Japan are also optimistic about second- and third-tier cities.

[Reporter]: Finally, please predict the development trend of the future furniture market?

[Zhou Xuen]: Hengheng Hengqiang, there will be enterprises with an output value of tens of billions.

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