The development of Xianyou wood carving industry has a history of thousands of years. It is one of the birthplaces of wood carving crafts in Fujian and even the whole country. On this basis, the Xianyou mahogany furniture industry was formed. In recent years, the Xianyou mahogany furniture industry has developed rapidly, forming a concentrated production area such as Bangtou, Baxia, Duwei, Daji, Laidian, etc., and has become one of the three major producing areas of domestic woodcarving and mahogany classical furniture, and in 2006. In the year, he was awarded the title of "China's classical furniture furniture capital". In the development and management of the industry, Xianyou County has successively established the Ming and Qing Furniture Professional Committee of the Chinese Folk Craftsmen Association and the Fujian Classical Furniture and Furniture Association to enhance the industry's strength and plan the production and operation of the industry. Bbq Tool Set,Hot Rock Grill Set,Stainless Steel Bbq Tool Set,Bbq Tool Set With Apron,Cooking Food Tools vchomy , https://www.ivchomy.com
In the face of such a good situation, CCTV has expounded the overall industry scandal of the "White Pipi" incident, which is really heartbreaking. Among the four masterpieces of classical furniture, the author's favorite is the immortal and the su, the so-called "love is deep, and the responsibility is cut." I hope that people of insight can use this as an opportunity to reshape the image of immortality.
First, the delivery problem
The young teacher taught us that the homework is done “on time, by quality, by quantityâ€. In dealing with Xianyou mahogany furniture manufacturers (hereinafter referred to as manufacturers), the most troublesome thing is this completion of the work - delivery problems. After Xianyou, after the contract is settled, the manufacturer will always tell you that “it is already done†and “fasterâ€, but in fact, if you don’t do it, it may take three months, and the manufacturer’s materials are still Not open! I have personally witnessed such a thing: After the delivery time has not been completed, the customer asked how it was done when to pick up the goods? Every time this manufacturer will say that you have finished it, you can take it. If you don't finish it, you can tell how long you have to extend it, but this manufacturer has been so flickered that the foreign customer went to Sancha Xianyou. The last time, the customer may be angry, and the manufacturer is also embarrassed, so there is an incredible scene: the manufacturer does not mention when to deliver, but talks about how good its operation, how to guarantee the construction period, and new guests How to trust, if the customer wants to put a hundred hearts, it will not be problematic on time delivery. As for the arrears, it is because of the quality, if you don’t let him drag, there is no way to guarantee the quality. He does this, all for the responsibility of the guests. At that time, the author was also present. After listening to this high theory, I was only stunned. I not only did not reflect on my own breach of contract, but also arrogantly convinced that if this person was born in the Warring States, he would be able to swear by Zhang Yi’s tongue. People's state, the rise and fall of the dying, the fame and fortune, the elbow behind the big gold seal is not a word. The construction period will drag you down to discuss, as for quality and quantity, basically don't count on it.
In short, when doing business with Xianyou manufacturers, when can I get it, what I get, and what I get? No matter what happens before, it is not accurate!
This stubborn disease actually reflects the problem that Xianyou mahogany furniture manufacturers are mostly small family-owned workshops. From raw material procurement, pattern design to processing and production, sales and payment, etc., they are often constrained by insufficient funds and unstable personnel. Due to factors such as poor sales channels, the process cannot be effectively controlled, so the natural schedule and quality cannot be guaranteed.
Second, the risk of advance receipts
This problem is in the second place and seems to be unexpected, but it is necessary in terms of the hazard and controllability of the risk.
Xianyou manufacturers have a stipulation, and when ordering, they should charge a high rating. In other industries, the deposit ratio is generally 5-10% of the total contract amount. If you receive 30%, it is already very high. In Xianyou, the rules are more than 50%. The most typical one is “Da Ming Ding†Lian Tianhong: full amount Collection, pick up the goods after three months, and take a long vacation with a delay! Coincidentally, Shanzhong Company, which is known as the first taxpayer in Xianyou County, is also the rule.
The requirement to prepay the full payment as a deposit in advance is not legal enough. In particular, if the full amount is not delivered on time, the risk is even greater – once the business is not good, or if it encounters an industry turning point, especially the break of the capital chain, not only the customer, but also the two sides will lose their money. In recent years, the mahogany furniture industry has been flourishing and has concealed many contradictions and potential risks. However, considering the Xianyou manufacturers, most of them are small workshops of their own politics. The ability to operate steadily and withstand risks is normal. Once the industry fluctuates, this The risk inside is even greater. Once such risks are concentrated, the blow to the industry will be devastating.
Therefore, it is necessary to rectify this practice: one is to standardize the deposit system, and the other is to establish a system to ensure the security of the deposit, so as to avoid the outbreak of industrial, especially social, hidden dangers.
Third, the quality problem
The core that was exposed by CCTV was the quality of the product. In fact, in the Xianyou furniture industry, there are far more problems than this, and it is much more serious than this.
CCTV’s key report is the issue of fraud. In a broad sense, there are two kinds of falsifications: one is to fake the truth, and the second is to fill it up. Regardless of its nature or degree of harm, the two are not divided into two: for example, doctors use drugs for patients, and fake drugs are abhorrent, and the amount is not enough to kill people.
The behavior of feeding the fish with white edges and feeding with low-grade wood, the fish eyes mixed, this is a real mess. The replacement of large materials with small materials and the replacement of thick materials with thin materials, the evil purple to win the Zhu, this is shoddy.
For the white side (white skin, sapwood) problem that CCTV focuses on, according to the author's experience, there are white edges in the material. As long as it is not in an important part and the amount is scarce, it is also excusable. As CCTV reports, it is not the shame of the immortal. But what I am most worried about is not the white-edge problem that has been badly criticized, but the problem of immortality that has become more and more serious in recent times--that is, the lighter, thinner, shorter, and smaller ones that are more and more obvious on the materials. Tendency: The wood used is not a precious mass of high quality material, but a small piece of wood that is used in abundance, even unsatisfactory scraps; the plates used are getting thinner and thinner, and their stress is extremely poor, even people I feel that the mahogany furniture is the same as the paper paste; the wood has not been strictly processed (such as drying) and then fed, but what is used. For example, a standard Dupiter three-piece combination bookcase, the upper back of the bookcase (corresponding to the position of the two cabinet doors), the specification is roughly 110cm high and 100cm wide, generally four spells, that is, four The long strips of wood are spliced ​​together, and the specifications of each sheet are roughly 110cm high and 25cm wide. However, the recent practice of the manufacturer is to divide the height into three, that is, from the original 110-long long board, the shrinkage is less than 40cm, and then use small materials to piece together. The author was on the top of the list last month. I have seen a set of bookcases, which are generous in shape. I originally wanted to buy them. I went to the back with a flashlight. The back panels were all small wooden blocks with palms. Putting it together - simply said, it is the layout of the original four fights, now a fine number, there are actually dozens of fights! The quality and value of the panel that is "exquisitely crafted" can be imagined.
Fourth, the issue of goodwill
Goodwill is the soul of the business. Home away from home and virginity are the business roads that have been passed down for thousands of years in China. However, in the recent work of the celestial work, I don’t know how to make money, and the value of returning customers is not expensive. Those who do the opposite are more and more rare. Here are two examples:
Example 1: "You can't afford it." Last year, a northern leader came to visit Xianyou to see the furniture. As a result, several people left and no one came forward to receive it. The northerners were so bold that they couldn't help but ask the younger sister in the store. The answer from the younger sister was really to force: "You just have to look at it, and you won't really buy it." Why? "Look at what car you are driving? People who drive this kind of car can't afford to buy my things!" So the good-hearted and bureau-level leader had to be self-satisfied: "Good eyesight, let's go home." â€
Example 2: "I made a mistake." Not long ago, the author went to a local famous shop in the store, and looked at a set of bookcases. The little girl in the store was very enthusiastic. I wrote down the size and price for me. I also took the photos. After a few days to pick up the goods, the manager said: "The little girl made a mistake, she reported another one, you want to add two hundred!" In fact, a month before, until me One month after the completion of the goods, the store has never said the product that was "wrong" by the store manager - just for the 200 yuan in the district, can you ignore the reputation of a famous store? ! In the Three Kingdoms, Yuan Shao IV was the third public, and the name was heavy in the sea. The time people commented that he was "to do things and to cherish the body, to see the small profits and forget the life". Our immortal manufacturers, must not be so!
Fifth, brand awareness issues
As a high-end product in the home industry, mahogany furniture itself is a high-end consumer. But the producers of Xianzu seem to be seldom aware of the importance of their brand and service.
Customers in Shanghai's merchant stores spend 1 million to purchase a set of furniture, the treatment they must enjoy is VIP-class: comfortable, caring, peace of mind, from reception, explanation, order to handling, installation, maintenance, etc. The work will be in place. In Xianyou, a customer spends a million yuan to buy a piece of furniture, and spends tens of thousands of pieces to buy furniture. The services it can provide, from content to quality, are similar.
The furniture industry has its specific requirements for services. This is due to its characteristics: First, furniture is mostly large and cumbersome, and inconvenient to transport. Second, furniture often needs to be disassembled and installed. Third, after-sales service is required. These jobs require professional people to guide and take responsibility. However, Xianyou manufacturers have a prominent flaw: there is basically no after-sales service, and most of them belong to a hammer sale that is not responsible after leaving the cabinet. This extensive operation has greatly eroded people's confidence in the immortal work, influenced the image of the immortal, and restricted its development in the high-end field. This is also the reason why Xianzuo has a long history, excellent materials and crafts, and the most competitive elements of first-class craftsmen, but it has been unable to be independent in the competition with Su Zuo and Guang Zuo. .
In the final analysis, the emergence of these problems is still determined by the current development stage and business model of Xianzuo.
6. The synergy of the industry and the expansion of channels
Due to the decentralization of operations, Xianzu has been unable to form the synergy of the industry and acquire resources and competitive advantages in production and operation. This article is only explained by the expansion of the channel.
1, the purchase channel (raw material procurement). China is the world's largest steel producer, but the pricing power of iron ore has been falling, and China has to bear huge losses of tens of billions of dollars each year. And the tour of the mahogany furniture industry is not the case. As the largest distribution and consumption base of mahogany in the country, it cannot have a reasonable right to speak on the quality, quantity and price of logs. It is subject to repeated risks and has to bear the huge risks of its operation alone.
2. Marketing channels. Because of its small size, small capital, and small talents, the manufacturers of Xianzu are basically unable to advertise. The so-called market can only be eaten by the rabbits. As for after-sales service, naturally it is even more difficult to talk about.
Frankly speaking, if it is not even a sudden rise in the sky, I am afraid that even the leading manufacturers of Xianzuo will not think of dismantling huge amounts of money in places other than Xianyou to make advertisements and publicize the works. What puzzles the author is that Putian people have always been known for their solidarity. Why can't they expand their business with regional, industry and family models? In this respect, Wenzhou businessmen who have always been fighting in groups are examples of success.
7. Industry self-discipline and government supervision issues
(1) Industry self-discipline
In a mature market, industry self-discipline is a guarantee for a booming industry, especially industry associations, which are promoters and protectors of a healthy development of the industry. The same is the football world, the Premier League is the pride of the industry, and the Super League is the shame of the industry, the difference between this is the industry self-discipline, industry management.
In the case of the immortality of this singer, the industry self-discipline work is undoubtedly not doing well enough.
Objectively speaking, the development of China's mahogany furniture industry is in a very strange period:
1. First, there is no recognized industry standard or certification. Regarding the definition of mahogany, there is a "national standard", but since its birth, it has been questioned by the industry. Coupled with the failure to introduce supporting rules and management methods, it is simply a piece of paper.
2. Secondly, there is no uniform norm or certification. What is the tradition of mahogany furniture? What is the core process? How to identify and identify it? At least, we can't see a masterpiece about fairy works.
As long as these two regulations are not worked out, who is Li Wei who is Li Gui will not have an answer.
3. Finally, there is no rule that the market can abide by. What is mahogany furniture? Is it allowed to incorporate other wood in mahogany furniture? What is the proportion of real rosewood? These problems have always been a serious problem for consumers, manufacturers and regulatory authorities. For example, in the interview, "the national standard (say) contains no more than 5% of the white skin is considered mahogany", how to define this 5% becomes the key. In fact, this is a very general and irresponsible rule: What is the standard of 5%? Volume, area, weight or price? What is the authoritative identification method and identification institution? No matter which regulations are in place, there is no answer to these very realistic problems.
Although these are not conducive to the development of the industry, but because of this, this is also an era in which industry associations can play a huge role.
The author suggests that the industry associations in Xianyou Xianzuo can do a good job in the following three aspects:
1. Standing rules. Lead the establishment of the standard of the rosewood industry as soon as possible, establish the industry norms of Xianzuo, establish industry conventions, and regulate the operation of the industry. Prevent vicious competition and prevent the occurrence of bad money to expel good money.
2, set the standard. According to a survey conducted by the Guangdong Foreign Trade and Economic Association in 2009 on Guangdong's foreign trade enterprises, “the annual foreign trade business with a total amount of 400 billion US dollars, because of the lack of understanding of international trade standards, the amount of money that cannot be recovered is up to 20 billion US dollars. The error rate is 20 times abroad. In addition to the resulting losses, a measure from the United Nations Conference on Trade and Development also shows that only international trade documents account for an average of 8% of international trade. The reason is that international trade documents A large number of documents, standardization of the first technical barriers to trade." From this incident is not difficult to see the importance of industry standards. In fact, the question of the standard of products and trade has always been formulated and benefited. On the contrary, it is subject to people and passive. Therefore, as the main force of the domestic mahogany furniture industry, the industry association of Xianzuo should try its best to become the main participant in the drafting of the national standard of mahogany furniture, even the leader and the decision maker.
3. Act according to law. The market economy is essentially a legal economy, and all parties must demonstrate sufficient professionalism and awe. I remember that not long ago, the furniture production industry association of Xianyou Town met and passed a decision: the price of mahogany furniture in the town was increased by 15%. In fact, this approach is neither reasonable nor legal. If the price of the product, especially the price increase, can be decided by the trade association, then the business is too good. At that time, the author's legal adviser joked: "That is a good 150%, one step is in place, isn't everyone more happy?" PetroChina did not dare to do so casually, our immortal trade unions actually did the work. In fact, according to state regulations, such behavior is subject to legal punishment.
Industry associations, including trade associations, are mass organizations. They have neither human rights nor financial rights, nor administrative power. Everything must pay attention to rules and fairness, so that they will have the appeal and do things in order to have influence.
(2) Government supervision
The mahogany furniture industry is the pillar industry of Xianyou, and the government has more reasons to give full attention. Government regulation is a combination of service, guidance and supervision. At this stage, you can consider the following key points:
1. Provide policy support, promote the development of the industry, enlarge and strengthen as soon as possible; introduce support and encourage policies in fiscal, tax, land, capital, etc.; introduce strategic investors, bring more funds, technology, management, etc. Production factors.
2. Coordinating all aspects of the relationship, solving problems for the manufacturers, and ensuring the normal operation of the manufacturers in terms of venues, electricity, personnel, and transportation.
3. Organize the academic exchanges of the industry and promote the improvement of the skills of the employees and the cultivation of talents through various forms.
4. Strengthen industry supervision, establish inspection system; establish complaint handling mechanism to protect consumer interests; improve industry standards and attract more customers, especially high-end customers.