Before the holiday, the Shaoxing City Industrial and Commercial Bureau of Zhejiang Province will check and rectify counterfeit cigarettes and fake wines. When two famous star hotels in Shaoxing were inspected this year, it was found that hundreds of bottles of high-end liquor sold in the hotel were all fake wines. . “At the time, a total of 372 bottles of fake Maotai and 220 bottles of fake Wuliangye were found in two hotels. The fake liquor that had been sold could not be ascertained.†said Fu Jieping, chief of the Economic Investigation Team of the Shaoxing City Public Security Bureau. Fake Easy: How to make fake wine Use the funnel to introduce the good wine into the wine bottle, label it, put on the wine lid, and place it in the cap sealing machine. The foot can be tightly sealed after being stepped on, and then put into the box with the laser anti-counterfeiting mark. The bottle of fake wine is completed. Real bottles of fake wine: low-priced wine poured into high-grade bottles The recovery price of undamaged high-grade wine bottles with anti-counterfeiting marks is approximately 120 yuan/only. Even if the anti-counterfeit labels are slightly damaged, the recycling price is also 70 yuan/80 yuan/only. The chaos of the channel: hotel mixed wine channels Some hotel wine access channels are not very formal, plus counterfeiters take the initiative to go door to sell, fake wine prices are cheap, some hotel sales staff even eat a rebate, ignoring the "alcohol flow enclose the single." Identifying the Difficulties: "Anti-counterfeit" is also Forged "Fake wine has high imitation and low imitation, high imitation counterfeit Mt. Many anti-counterfeiting technologies can be forged, such as floating point drift, using the authentic Maotai's recognizer to photo, fake Maotai will float." Once the fake wine enters the market, consumption It is difficult to identify. Fighting the trap: fake wine sources are difficult to trace In the retail terminal, the industrial and commercial department generally only seized a small amount of fake wine, which cannot constitute a crime and cannot be transferred to the public security organ for punishment. In practice, it is difficult to find out the source and channel of fake wine. To take a step back, even if consumers discover that it is fake wine, it is not easy for law enforcement agencies to dig out the entire production and sales chain of fake wine.
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The survey found that fake wines from both hotels were purchased from a single agent. As the investigation deepens, more and more clues point to cities outside the province. At the end of February of this year, the Economic Investigation Bureau of the Ministry of Public Security issued orders to the Public Security Economic Investigation Departments across the country to crack down on the production and sale of counterfeit alcohol--"hunter action". The operation was unifiedly directed by the Ministry of Public Security's Economic Investigation Bureau. On March 23, “Hunters Action†closed the net, Zhejiang alone dispatched thousands of police officers, arrested 127 involved persons, destroyed 99 production bases, seized 5,700 bottles of counterfeit wines such as Maotai and Wuliangye, and seized all kinds of counterfeit brand packaging materials. And 10 million trademark signs (sets of articles from China Wine News), seized printing presses, filling machines and other 120 kinds of equipment involved in false. Since then, the police in Ouhai District, Wenzhou City has also destroyed a den of fake wine.
Counterfeiters how to make fake wine? How does fake wine flow into the market and blind consumers to escape the supervision of the relevant departments? Why fake wine repeatedly hit? Recently, the author went to Wenzhou and Shaoxing to investigate.
Once counterfeiters buy back high-end wine bottles and customize them to various types of outer packaging, the counterfeit wines will be manufactured next. The process of manufacturing fake liquor is not complicated. This can be seen from the fake dimples manufactured by Jia Mou, who was destroyed by the police in Ouhai District of Wenzhou. The nest is located in Shangyu Industrial Zone, Guoxi Town, more than 20 kilometers away from Wenzhou City. There are hundreds of workshops and factories in the industrial area, many of which are leather companies. The manufacturing den lies in one or two stories. In the leather workshop, the gates are often closed and few people come and go. The second floor room has been drawing curtains. On the day of the investigation, the roller shutters used to make false dens could not be opened, and law enforcement officers entered the dens from the side of a tannery. On the first floor is a tannery which has closed down. Law enforcement officials smelled a strong taste on the first floor staircase. On the second floor, a worker was found lying on the floor and poured into the counterfeit Wuliangye. A funnel was placed on the Wuliangye bottle. The filter cloth was fixed with a clip, and the bulk tipping liquor in a white plastic bucket was poured into the bottle through a tube. The ground was filled with empty bottles and faked Wuliangye that had been filled. Two bottles were sealed next to the machines. The worker introduces the blended wine into the wine bottle with a funnel, affixes the trademark, puts on the wine lid, and puts it into the sealed bottle cap machine. The foot can be tightly sealed on one step, and finally it is put into the box with the laser anti-counterfeiting mark. A bottle of fake Wuliangye liquor is finished.
Compared with the counterfeiting process, counterfeiters are obviously more tempted to confuse consumers. They will place “security identification devices†in fake wine packaging boxes, and fake long-distance shipping freight bills will be affixed to fake wine cartons. In the counterfeiter’s warehouse, law enforcement officers discovered a number of counterfeit freight orders, indicating that the place of delivery and the receiving location were Chengdu and Wenzhou. In Jiamou's falsified workshops and warehouses, only 2,516 bottles of counterfeit Wuliangye, Maotai, Shuijingfang, and Gujing Gongjiu were seized, and a large number of semi-finished products, empty bottles, and outer packagings were found. At present, Jia Mou was arrested on suspicion of counterfeiting a registered trademark.
Zhang Yuhong, head of the Third Battalion of the Economic Investigation Detachment Team of Wenzhou Public Security Bureau, said that the manufacturing of wine bottles is more troublesome. There are many processes that require large-scale factory assembly lines to make them. It is difficult for private small workshops to counterfeit. “So the bottles that make fake wines are often returned. Buy real bottles instead of producing them.â€
The high-grade liquors and bottles used to make fake wines are either purchased directly from hotels, bars or other places of consumption, or repurchased from waste collection stations. The purchase of high-grade bottles will be discussed in advance with the hotel staff, so that they try to ensure the integrity of the bottle and security signs. Shaoxing police discovered during the investigation that the recovery price of undamaged high-grade wine bottles with anti-counterfeit labels was approximately RMB 120/ton. Even if the anti-counterfeiting labels were slightly damaged, the repurchase price was RMB 70/80 yuan/only. Such high prices are unstoppable for hotel or scrap purchase stations. Xu Liang, Secretary General of the Wenzhou Wine Industry Association, said that a hotel owner once told him that selling a bottle of Louis XIII earned 200 yuan, but an empty bottle could sometimes be sold for 2,000 yuan; a hotel's alcohol packaging box Waste paper is sold for tens of dollars a year, but a complete box can sell more than 10,000 yuan a year.
Xu Youlin, president of the Hangzhou Wine Circulation Industry Association and chairman of the Hangzhou Huashang Sugar & Alcohol Co., Ltd., criticized the short-sighted consumption of wine and beverage establishments such as hotels and restaurants. “The bottle itself is a waste product. Why is it worth so much money? The first one to purchase is definitely to take fraud. The hotel is doing so is to provide convenience to counterfeiters."
Used bottles, bottle caps, bottle stickers, trademarks, and packaging are generally damaged or missing, so counterfeiters often need to re-order. Cangnan and Pingyang in Wenzhou, where printing and manufacturing operations are well-developed, have become an excellent choice for them. The fake wines that flowed into Shaoxing in the “Hunters Action†were all made by Henan, and the bottle stickers, trademarks and packaging used by them were from Cangnan and Pingyang counties in Wenzhou.
According to Yingchao, the deputy chief of the Inspection and Detachment Branch of Shaoxing City Bureau of Industry and Commerce, there are many channels for wine in the hotel, some channels are not very formal, and counterfeiters are easy to enter. In addition, counterfeiters provided counterfeit wines at a cheap price and they were active in selling them. Some hotels may be willing to pay for them. In particular, counterfeiters are more likely to enter the market when Maotai is in short supply last year.
According to the “Measures for Circulation of Alcohol Circulation,†the Ministry of Commerce stipulates that suppliers should fill in the "Supplying Flows with Wine" when they are wholesale, and record the circulation information of alcoholic products in detail; when liquor managers purchase alcoholic products, , It is also necessary to obtain a copy of the valid product quality inspection certificate and the “Agreement on Alcohol Circulation†stamped with the seal of the liquor operator for each batch of purchased alcoholic products. The "Attachment Sheet for Alcohol Circulation" is attached to the whole process of alcohol circulation to realize the traceability of the circulation information of alcoholic products from the factory to the sales terminal.
Since there is the "Attachment Sheet for Alcohol Circulation", why can fake wine enter the hotel or alcohol and tobacco? Xu Youlin said that according to the “Attachment Sheet for Alcoholic Circulationâ€, the names, specifications, origins, production batch numbers, or production dates of drinks can be found. However, some hotels are greedy and cheap, and they are not purchased from formal channels, or they cannot buy regular channels. Then, buy from other channels. Xu Liang, on the other hand, stated that some hotel salesmen had kickbacks and did not earnestly implement the “Measures for the Administration of Alcohol Circulationâ€.
The counterfeiters also spend time thinking about how to mix the normal channels for the circulation of drinks. Zhang Yuhong, head of the Third Brigade of the Economic Investigation Bureau of Wenzhou Municipal Public Security Bureau, introduced that many counterfeiters prefer to embezzle in counterfeit real wine locations or provinces. For example, the Blue River is filled in Jiangsu, and Maotai is filled in Guizhou because of counterfeiters. You can use the relevant supporting industries in your country of origin, and fake wines made from them can easily enter regular sales channels or enter the market due to their similar tastes.
An important anti-forgery measure of Wuliangye is the security code. Each bottle of wine has a laser anti-counterfeiting mark. After the coating is scratched, you can see a security code. Then you can check the phone number on the bottle. The anti-counterfeit code is one-off, once the query is received, it will be recorded on the system, and the query will be informed again by the system. However, in fact, many consumers will not scratch the coating when drinking, which provides convenience for counterfeiters. Counterfeiters bought such bottles at a high price, and then poured low-priced and inferior wines to impersonate high-end wines. Eventually, even if consumers had telephone inquiries and found that the security code was valid, the wine was fake. "Laser anti-counterfeiting code has only a certain anti-counterfeiting effect, and can not be 100% anti-counterfeiting." Liu Liuxing, a member of the Wuliangye Group's anti-counterfeiting office, said.
Maotai Group Intellectual Property Protection Division (Ministry) said that the identification methods of Maotai anti-counterfeiting were mainly concentrated on the plastic cap of the bottle mouth. Because the plastic cap was made of special materials, the bottle was destroyed and it was difficult to recycle, and some counterfeiters had to use it. False plastic caps, but there are great differences between fake plastic caps and real gel caps. The anti-counterfeit technologies currently used in Maotai are reflective watermarking, directional light reflection, floating point drift, laser anti-counterfeit, and dynamic secrets. A series of anti-counterfeit technologies are available, and replicas differ greatly from genuine ones. Not all of them can be copied by counterfeiters.
Wenzhou Liu Jinming (a pseudonym) told the author that Maotai's special rubber caps and anti-counterfeiting technologies such as reflective watermarks, directional light reflections, floating-point drift, laser anti-counterfeiting, and dynamic memos cannot be completely protected. “These are not exclusive to Maotai. The anti-counterfeiting technology is now used." The author learned from a number of printing plants in Cangnan that anti-counterfeiting technologies such as laser anti-counterfeiting and dynamic melodies are not difficult and they can all do it. For floating point drift and other technologies, it is only because there is no specific sample, so it is impossible to determine what technology it is.
Liu Jinming said that although the imitation of fake Maotai's logo cannot be exactly the same as that of Maotai's genuine product, it is enough to confuse consumers. "Sometimes even the sales terminal is difficult to identify."
It is even more difficult for consumers to identify the authenticity of wine through taste, because the means of counterfeiters are increasingly sophisticated. The low-grade liquor used by counterfeiters to impersonate real wine is often chosen in the same winery or similar flavor as real wine. "(Counterfeiters) will try to use the same sequence, the same taste, the same degree of low-end wine, such as high-end liquor, high-grade wine with aroma of low-grade wine blending."
Many industrial and commercial system personnel said that in practice it is difficult to find out the source and channel of fake wine. The retailers being surveyed often do not know the supplier of fake liquor. Many supermarkets and drinks and beverages are "(supplier) delivery. When you come to the door, you only know one person and you don't have to stay on the phone." Even after tracing the supply of the family, they often did not even have books. “Where the fake wine comes from and how much it sells cannot be traced, and it is difficult to dig deeper. Some people who traffic and sell fake wines have strong resistance and refuse to explain. "In the face of such obstacles, the industry and commerce departments cannot conduct in-depth investigations because business and law enforcement personnel do not have the same technical means as the police do. Various methods of investigation can be adopted.
Difficulties in counterfeiting have undoubtedly contributed to the impulse of retailers or hotels to sell fake goods. Since the profits from the sale of counterfeit wines are high and the incidents are investigated for incidents, even if they are investigated, they are only fines, and the fines are much lower than their long-term sales of fake liquor. The profits, obviously selling fake wine is a more favorable option. Although a punitive fine of not more than three times the amount of business is imposed upon investigation, no one can find out how many fake liquors they have sold. The industrial and commercial department can only impose penalties based on the amount of fake liquor that can be determined.
In addition to consumer reports, wineries and distributors should have been a source of crackdowns on counterfeit wines by law enforcement agencies. Because of the annual production of high-grade wine, which places it has entered, wineries and distributors know best. "But they are often reluctant to actively report crimes, but also do not want to promote." Zhang Yuhong said that it is not easy to be investigated and the profits are high. This is two important reasons why fake wine has never stopped. Combating counterfeit alcohol is an action that requires public security, industry and commerce, and other departments to jointly enforce the law. It is better to have a lead unit to organize.