Last year, the implementation of the national real estate macro-control policy had a great impact on furniture sales. In order to promote sales, Beijing’s five major stores began to implement “old-for-new†furniture in September last year, and consumers who bought new furniture were discounted at 5% of the transaction price. Deductible. Up to now, the “old-for-new†business of the actual home has been implemented for half a year, and what achievements have been made? How big is the investment? Let us interpret it by the following numbers. September 10, 2011 Actually ushered in the furniture "trade-in" The furniture "trade-in" is a convenient event launched by the Real Home on September 10, 2011. The purpose is to help consumers deal with the old furniture that occupies the place at home and encourage consumers to buy new furniture as of October 10. Due to the one-month-old furniture "trade-in" activity and the sales volume of the month before and after the National Day, the sales volume has almost increased. On November 4th, 2011, the Real Home announced that it would launch the “trade-in†campaign again, and decided that the “trade-in†operation will be transformed from a promotion to a service initiative. In 2012, it will be promoted in the national store. 120 million yuan Half-year sales of furniture "trade-in" As of February 19, 2012, the total number of furniture in the Beijing area of ​​“Old-for-new†was 10,279, with sales of nearly 120 million yuan, accounting for about 10% of the overall furniture sales. With the in-depth development of the event, from January 1 to February 19, 2012, the sales of “trade-in†activities accounted for 18% of the total sales of furniture during the same period. 58.34 million yuan Consumer subsidy The warehouse has recycled a total of 5,658 pieces of old furniture, a total of 9,577 pieces of furniture, a subsidy of 5.834 million yuan, and a subsidy of 2.584 million yuan. 10,000 square meters Storage area for storing old furniture At present, the difficulty of furniture "trade-in" is the disposal of old furniture. Previously, after the home was actually stored in the warehouse, the package was cleaned regularly (8 times have been cleaned up). Recently, the Real Estate has rented a storage center with a construction area of ​​10,000 square meters in the North Sixth Ring Road. It is necessary to formally establish an old furniture recycling and processing center. It is planned to be put into operation in the middle and late March to store the recycled old furniture and arrange special personnel. Responsible for management, and effectively solve the old furniture handling problems of consumers. 35 million yuan Jinyuan store has the best implementation effect From the actual situation of the furniture “old-for-new†business in Beijing's five stores, Lize Store and Jinyuan Store have achieved remarkable results, with the highest proportion of sales in the overall furniture category, 14.3% and 12.1% respectively; North Fourth Ring Road Shops and Jinyuan stores achieved the most sales, and the two stores accounted for 58.3% of the total turnover of Beijing's five stores. 3598 pens Replacement of panel furniture up to Since the furniture was “renewed†from the actual home, as of February 19th, the brands that have achieved sales in the “trade-in†campaign accounted for nearly 90% of all furniture brands in Beijing. The effect of plate, solid wood and soft furniture is more prominent. Full Tempered Glass,Tempered Glass Ove,Glass Pro Premium Tempered,Quality Tempered Glass WCH Temper Glass Co., Ltd , https://www.temperglasswch.com