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Since 1902, British American Tobacco Company has represented the "PIRATE" brand ("Pirate" brand, renamed "Old Knife" brand in 1919) cigarettes, and knocked on the door of Chinese tobacco. After that, British American Tobacco Company in China took the form of sole proprietorship, joint ventures, etc., with "big front door," "white tin package," "red tin package," "three forts," "British," "Had Gate," and "old knife." Brands such as “Lao Ba Pao†gradually took up more than half of China’s tobacco market. By the relatively long period before the liberation in 1949, China’s tobacco packaging had been subjected to “ocean smoking†packaging design and even branding to varying degrees. The effect of the name. Due to the influence of historical and practical factors at that time, there was no domestic tobacco company able to compete with “ocean smokeâ€. The degree of assimilation of cigarette culture by the “ocean smoke†culture was quite serious.
In the meantime, the representative of China’s early national cigarette industry – Jian’s “Nanyang Brothers Tobacco Company†founded in Hong Kong in 1906, was reorganized into “Nanyang Brothers Co., Ltd.†in 1918 and successively added mechanism smoke plants in Hong Kong, Shanghai and Wuhan. Its production brand representatives are: Double Happiness, Great Wall, and Magpie. Although it failed to effectively resist the "occupation of foreign tobacco" in the market and cultural occupation, but since then, China's cigarette industry has begun the development of entrepreneurship for decades of hardship.
In 1949, the birth of the People’s Republic of China brought vitality to the Chinese tobacco industry. During this period, a large number of ethnic tobacco plants in China that embraced “industry to serve the country†experienced a period of “public-private partnership†(the Ministry of Light Industry established the Tobacco and Wine Industry Administration Bureau), the Great Leap Forward of the late 1950s, and the establishment of the “Tobacco Industrial Company†period. The national economic hard times in the late 1960s. During this period, cheap and low-grade cigarette packaging was represented mainly by the "economy" and "cooperative" cigarettes jointly produced by nearly one hundred cigarette factories across the country. Most of the manufacturers who produced cigarette packs of these two brands used extremely rough white paper, earth paper, and even hand-roughened paper that was then called “horse manure paper,†and its logo design was similar to “wheat ears†and “gears. "," "Tractor" and other patterns with specific historical characteristics. In addition, there is "the period of adjustment after the ten years of turmoil and the crushing of the Gang of Four (1966-1981)."
After 20 years of twists and turns and arduous struggles, the cigarette industry in China has initially formed an era of disputes involving large and small tobacco plants scattered all over the country, represented by “Shang, Qing, Tianâ€. During this period, the rise of the top-level door of the “Great Blue Doorâ€, the “Big Front Door†of Shangqingtian, the “Zhonghua†of Shanghai Tobacco Factory, and the “Yayun†of Grade A quality flue-cured tobacco created by the Yunnan Tobacco Factory in 1958 Representatives have made considerable progress in cigarette packaging in China. The mainstream of cigarette packaging during this period was 20 70mm straight flexible packaging. In the mid-1970s, with the Kunming cigarette factory in Yunnan taking the lead in the international advanced packaging and packaging equipment in the 1960s, the cigarette industry in China gradually emerged as a filter cigarette. Generations of cigarettes such as “Chinaâ€, “Peonyâ€, “Double Front Doorâ€, “Double Happinessâ€, “Big Chongjiu†and “Cloud Smoke†have become leaders in the packaging and decoration of cigarette brands in China. Domestically-made filter 20, 81mm and 84mm straight flexible packaging cigarettes gradually became popular. The paper of packaging materials also used a lot of good offset paper and coated paper. The printing technology also bid farewell to roller printing, type printing, and gradually transitioned to photolithography. technology.
The rapid pace of China’s reform and opening up has aroused worldwide attention, and it has created and derived a large number of “middle-class†classes. The rapid growth of this class means that China’s “high-end cigarette market†has emerged “a new world of cigarette high-end marketâ€.
During the "Ninth Five-Year Plan" period, China's "high-end cigarettes" entered the stage of the most rapid development. Hundreds of high-end, high-priced cigarettes have sprung up from time to time. This period is also the time when China's tobacco packaging technology, new processes, and new materials have emerged in the fastest, most, most concentrated period of change. Under the situation that China's tobacco packaging is facing WTO accession, in the increasingly upsurge of domestic and international anti-tobacco sound waves, there have been "high-tech" and "high-security" entrants in the fierce and harsh reality of counterfeit and counterfeit cigarettes in China. , “High-materials†“three-high†packaging magic weapon, with high-end investment in capital and technology to create barriers for counterfeiters to achieve the purpose of brand self-protection and protection of consumer rights from the source, so the national cigarette packaging in the international tobacco industry It has pioneered the use of many modern high-tech cutting-edge tools and high-tech packaging frontier materials. For example, "two-dimensional laser dynamic", "three-dimensional laser three-dimensional dynamic", "composite film simulation", "thermosensitive imaging", "photosensitive imaging", "anti-counterfeit RMB posterior", "add special fibers in papermaking..." Even regional security labels, etc. are attached to cigarettes. The use of so many high-tech packaging methods is unique in the international tobacco industry. It can be said that the application of Guoyan Hi-tech packaging technology has greatly promoted the rapid development of China's packaging industry, tobacco accessories manufacturing industry, and product packaging design industry. The national cigarette packaging and decoration technology has reached the international advanced level and has taken the leading position in the world tobacco packaging in certain fields. China's tobacco has entered the era of brand competition - a comprehensive shift from the seller's market to the buyer's market. Cigarette packaging has entered the era of international integration with clamshell and hard packaging as the main trend.
In summary, the development of cigarette packaging is closely linked with the progress of society. Cigarette packaging in all periods is also deeply imprinted with the brand of the times, merging rich social and cultural connotations, and conveying the culture of enterprise development. Witnessing the footsteps of history is the crystallization of tobacco culture and social culture. Now we can see the “retro†cigarette brands such as “Red Tin Bundle†and “Had Gateâ€, all of which are able to sense the history behind the cigarette brands, and realize the power of history and cultural heritage.
Cigarette packaging, historical and cultural heritage
At the beginning of the packaging, the main measures were to protect the goods and facilitate the transportation. After a long period of evolution and development, various forms of packaging in different fields have formed their own unique cultural heritage. This is especially true when compared to cigarette packaging. Cigarette packaging not only incorporates philosophy, sociology, psychology, linguistics, and history, but also comprehensively reflects the knowledge of religion, customs, and even integrates social and cultural connotations, enriches the development of regional culture, and achieves the inheritance of historical culture. .