Quality competition, price competition, design competition... The competition in the home industry has never stopped. Every year, the home industry has different “playing methodsâ€, and this year, major brands started marketing again in order to gain more attention. The competition of tricks. Not long ago, Gujiajiao firstly carried out public welfare activities, and named the high-speed railway special train named "Super Gujia", passing the positive energy of "Gujia, love home". Recently, starting from the "Finding the Truth", the creative advertisements about the "Gu's Couple" have suffocated everyone's appetite, and then held a performance art marketing campaign in Shanghai, "Lonely Sofa - 40 Wives, Shanghai, Calling for Family" in Shanghai. Continue to create the "8.16 no overtime, the whole people Gujia Day" concept, this series of creative marketing also let Gujia homes explode the circle of friends. TATA wooden doors choose to invite stars to cheer for the brand platform, Li Chen, Lin Chi-ling, Xie Na, Zhang Liang, these hot stars appeared together with TATA innovation. However, the most "cold" play should be Huanian Home. Recently, the team members of Huaneng Mountaineering Team successfully made the flag flutter in the Arctic pole as the first enterprise mountaineering team in China's home furnishing industry. Qumei Home is also playing the "you +" lifestyle concept, in order to convey the new concept of Qumei home new store. The marketing activities of the home industry are no longer pure promotions, but home brands create their own festivals. Just like the annual "Double 11 War", it has become a part of consumer life. In addition to the traditional days of May 1st and 11th, the brand is also striving to create its own festivals, just like the "Love Home Day" and "Two Days" of Red Star Macalline, it has become a "self-made" festival". Some of these brainstorming methods are inspired by other industries, and some are changes based on industry rules and their own needs. It is gratifying that the marketing approach of the home industry has shifted from “simple and rude†price marketing to the embedding of multiple values ​​and lifestyle. As consumers become more rational and pay more and more attention to the consumer experience, these marketing methods will increase the degree of consumer purchases to a certain extent, do not know what new gameplay in the next home furnishing industry, but only pay more attention to consumption. The interests of the people, the higher level of operation in the product and service chain is the long-term prosperity. AUTRENDS INTERNATIONAL LIMITED , https://www.petspetstoys.com