Building materials and home shopping malls have brought many merchants to provide customers with “one-stop†service, while merchants have opened the “Golden Nine†market with bundled activities and alliances and exhibitions. Home building materials market "war" alliance bundled promotion sword Cabinets, floors, tiles, sanitary ware, wooden doors and other building materials are the main materials that must be bought in the decoration. Color TVs, refrigerators, washing machines, air conditioners and other home appliances are essential for home life, plus sofas, coffee tables, dining tables and other accessories. Entering the peak season in September, all kinds of merchants involved in home improvement have opened the promotion "horsepower", intending to seize the rare market in a year. However, the reporter visited and found that when everyone promoted the promotion of the business, there were not many large-scale single-game activities like the previous ones. The single home improvement company was bundled with building materials such as cabinets, wooden doors, ceramic tiles and sanitary wares. On the fold, the building materials and home shopping malls also bring the “one-stop†service and the lowest price to the merchants. The merchants are more to open the “Golden Nine†market with the bundled activities of the store and the alliance and exhibition activities. Bundle promotion to relieve price pressure “By cooperating with other merchants in the store, we can avoid the problem of single products being sold in a good way, and make good use of mutual resources to attract more customers.†In Sanhuan Decoration City, Huizhou City, A merchant who manages ceramic tiles and sanitary ware says that since August this year, he has launched “joining action†with five merchants in his store, especially for consumer groups with renovation needs, and such joint promotion activities bring The results are also very obvious. According to reports, ceramic tiles as a kind of instant consumption of decoration, there are not many front-end consumers, coupled with numerous industry brands, the competition in the market is very fierce, and in addition to the individual holding a large-scale single promotion campaign, the rest The brand's sales situation is not optimistic. “The reason why merchants can give a lot of discounts is because September is the traditional home improvement market promotion season, and consumer demand is strong.†The owner of a door store in the decorated city said that the previous one before September The promotion season is May, which has passed the off-season of two or three months. This also accumulates a large amount of market demand to a certain extent. Therefore, as long as the large-scale promotion is carried out in September, potential customers will definitely “take outâ€. . In the other home building materials store in the city's acting road, Mr. Liu is a prospective landlord who is preparing for the second half of the year. He told reporters that his house was actually handed over as early as June, and he did not look at the materials. The reason for the renovation is to catch up with the traditional promotion season in September. "I have seen a lot before, and I have carefully compared it. If you take a single home decoration variety, even if there is more discount for a single product, it will not be more than a "package" discount." Mr. Liu told reporters that he I feel that the model of the joint promotion of home improvement business is very suitable for my own needs. After the calculation, the bundled discount rate is about 20% less than the discount of the single product. Home improvement company "marriage" building materials business "Everyone is working together, we can't be idle. Since it is an alliance, the bigger the team, the better. It is also a good thing for consumers." Faced with building materials, home stores and building materials, they have joined forces. The home improvement company also saw a huge space for cooperation. The person in charge of a brand chain decoration company in the city said that in the promotion mode of the peak season, the company has begun to adopt a multi-brand alliance to grab the market in addition to the traditional marketing model. According to reports, from this month, the company has successfully held a joint marketing card with 10 building materials brands through the anniversary celebration. During the event, each single brand not only has discounts, but consumers choose two or more of them. Can also enjoy 10% of the "folding discount", greatly mobilized the consumer's desire to buy, the number of single-month signing has exceeded 100, the proportion of signing is also greatly increased. In addition to the growth of the alliance, the reporter also found in the visit that the model of joint promotion of various merchants is also constantly innovating. “We have reached a cooperation agreement with more than 10 brand alliance companies, and plan to jointly set up a combination exhibition hall in the urban area with a large flow of people. These exhibition halls will be made up of brand products participating in the alliance.†The person in charge of a decoration company said that they plan to choose the flooring, sanitary ware, cabinets and other products of the brands to be integrated and displayed during the weekend, providing consumers with the choice of building materials, decoration and later furniture. One-stop "home improvement package. For the new marketing model of Huizhou City, a director of Huizhou Decoration Association said that the sales of major brands have gathered the strengths of each family, avoiding the waste of resources, reducing the waste of blind funds and realizing the diversity of sales channels. Development, and more importantly, provide consumers with a one-stop shopping demand platform, saving time and energy, and making consumers ultimately benefitable. Therefore, in their view, major brand group sales are A good development trend. The home appliance industry participates in the "diversity alliance" In the face of the “Golden Nine†season, the “union-style†development has become a trend in the current promotion wars in various industries, and the home appliance industry is no exception. It is understood that as early as many years ago, there has been a new promotion method in the domestic home improvement market, that is, the common marketing across the three major industries of home appliances, home and home decoration. If consumers purchase lighting equipment together when purchasing building materials, Central air-conditioning, you can also enjoy more favorable discounts. “Probably in 2010, Midea’s central air conditioners and other five well-known pan-home industry brands formed a promotional alliance to provide customers with a one-stop all-round procurement experience, which will drive sales.†The person in charge of a home store said that the promotion method of this kind of factory alliance is to some extent said that the manufacturer has done the seller's business. However, this provides consumers with preferential treatment and also limits consumers. The choice of other products. In fact, the promotion alliance in charge of the population is the "champion alliance" that pioneered the domestic industry, home and home improvement "different alliances." It is understood that the alliance was established in April 2010, and was jointly established by six companies including Midea and Europe. These six companies are well-known brands in the fields of home appliances, home and home decoration, and the products have a good market share. The reporter also learned on the website of the Champion League that after the establishment of the alliance, activities such as “Thousands of City Stores, Thousands of Thousands of Giftsâ€, “Hundred City Thousands of Stores, and Thousands of Shenghui†have been launched, and at the same time, with the current market. Compared to some of the different industry alliances that appear, the interactions between the six companies within the alliance are very frequent. Under the guidance of this situation, the reporter learned that in addition to the Champions League, cross-industry alliance has become a new market trend in recent years. Take Huizhou local enterprise TCL Group as an example. The company has previously signed centralized procurement with Midea Electric and Changan Automobile. The strategic cooperation of micro-cars is beyond the scope of home improvement and home appliances. Water-Based Conditioner Spray Water-Based Conditioner Spray Hair Conditioner,Scalp Care Conditioner,Shampoo And Conditioner,Herbal Essence Conditioner Shenzhen Sipimo Technology Co., Ltd , https://www.sipimotech.com
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