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Huazhong Furniture Industry Park "dark war" Dongguan
Recently, the “China Top 100 Enterprises Research†jointly sponsored by China Building Decoration Association and China Index Research Institute was released. The white paper pointed out that under the continuous influence of real estate regulation and control, although the top 100 home furnishing enterprises still maintain a continuous expansion trend, the rising cost has led to a significant decline in the growth rate of the top 100 manufacturing home furnishing enterprises.
This heavy news has set off a wave in the Dongguan furniture industry. However, many furniture companies and related institutions in Dongguan yesterday denied this. The reporter called the Huazhong Furniture Industrial Park yesterday. He Mingfu, an executive director of the park , also said that these companies are "only interested."
In recent years, the furniture industry parks in the Mainland have blossomed all over the place, and these industrial parks have come to Dongguan to “grab the enterpriseâ€. According to industry insiders, the sales of Dongguan furniture companies are almost all facing the whole country. It is possible to consider the construction of logistics bases in industrial parks with good conditions. However, based on industrial support and other reasons, the transfer of factories should be cautious.
Collective investment says suspected media hype
On June 18, a number of media outlets in Hubei reported that they learned from the Qianjiang Huazhong Furniture Industrial Park in Hubei that 30 major brands such as Jiajule, Yuanzong, Yangchen and Yintong of Dongguan City were stationed in the Huazhong Furniture Industrial Park. The admission agreement was signed on June 9.
According to the report, Jiajule Cabinet Co., Ltd. of Dongguan Dalingshan has decided to join Huazhong Furniture Industrial Park after investigating 7 places in the country. It plans to invest 1 billion yuan to build a large platform for Qianjiang Kitchenware Base. Yuanzong, Yangchen and Yintong Furniture Co., which have an annual output value of more than 1.5 billion yuan, plan to invest 500 million yuan each and establish 500-mu industrial bases in Huazhong Furniture Industrial Park.
Recently, some insiders have asked this reporter about the truth. To this end, the reporter called the furniture company to understand the situation.
"There is no agreement signed, we are only in the past." Li Xiangyang, chairman of Dongguan Jiajule Cabinet Co., Ltd. told reporters that the visit to Huazhong Furniture Industry Park is only a field trip, and there is no investment plan yet. Ren Weiling, general manager of Dongguan Yuanzong Furniture Co., Ltd. also said that he is currently investing only in a furniture industrial park in Wuhan, and the Huazhong Furniture Industrial Park in Qianjiang has not signed up.
In fact, in the earlier reports of the local media in Hubei, it was mentioned that 63 furniture enterprises under the Dongguan Foreign Trade Enterprise Association were stationed in the Huazhong Furniture Industrial Park. Yesterday, Chen Yaoshen, secretary general of Dongguan Foreign Trade Enterprise Association, also denied this. He revealed that the Huazhong Furniture Industry Park had previously sought cooperation with the association, but eventually the two sides did not reach an agreement.
Then, since there is no signing, why is it that the Dongguan furniture company has signed a contract to settle in?
The reporter called Huazhong Furniture Industrial Park. He Mingfu, executive director of the park, said that 30 large-scale brand enterprises were stationed in Huazhong Furniture Industry Park “just interestedâ€. He said that the park has indeed established the Dongguan Furniture Park, which mainly attracts Hubei-based entrepreneurs who have set up furniture enterprises in Dongguan to return to their hometowns.
Furniture Industry Park "Dark War" Dongguan
According to the analysis of Dongguan industry insiders, it is not uncommon for such a phenomenon that there is no contract signing but “signedâ€. “On the one hand, it is bluffing, attracting some enterprises to impulsively settle in. On the other hand, many furniture industrial parks are invested by enterprises, and the momentum can be made. Get policy and financial support."
In fact, the Huazhong Furniture Industrial Park, which is eager to attract Dongguan enterprises, is not an isolated case. In recent years, with the rising cost of land, raw materials, labor, etc., the furniture industry in coastal areas such as Dongguan is facing a transformation and upgrading. In this context, the mainland furniture industry park blossomed everywhere, and flocked to Dongguan and other places to "grab the enterprise."
According to incomplete statistics, in recent years, furniture industry parks in Guangdong, Zhejiang, Jiangsu, Jiangxi, Hebei, Sichuan, Liaoning, Yunnan, Shaanxi and other places have risen: Hebei Xianghe Jianye Asia Pacific International Furniture Materials City, the project covers an area of ​​1500 Mu, the total investment of more than 5 billion yuan; Sichuan Chengdu to build a global furniture and building materials CBD, with a total investment of more than 10 billion yuan; Xi'an built a 7 square kilometers of Northwest Furniture Industrial Park...
Almost all of these furniture industry parks have been in Dongguan for investment. For example, the Chinese origin Xincheng project in Xi'an has participated in the famous furniture exhibition in Dongguan in recent years and sponsored the exhibition activities to attract Dongguan furniture companies to settle in. However, Dongguan enterprises have rarely settled in.
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Experts: There are advantages and disadvantages to investing in the Mainland
“Industrial parks in the Mainland must build a perfect furniture industry chain, which is still not possible for a while.†A furniture entrepreneur who did not want to be named revealed that there are hundreds of enterprises in Dongguan that have fixed supporting enterprises, such as hardware. Fabrics, sponges, etc. It is difficult to find high-end products in the Mainland, and the speed of style update is slower. More industry insiders worry that the "Furniture Industry Park" banner can get land dividends and policy concessions, but whether there is enough sincerity to develop the industry, to be verified, and repeated construction may result in waste of resources.
Entrepreneurs who have invested in the Mainland have reported that although there is a comparative advantage in labor costs in the Mainland, the investment in the Mainland has gained the cost advantage of labor and land, but the cost of other aspects has increased, such as the increase in logistics costs caused by imperfect industrial support. The management difficulty will also increase. In addition, the labor costs in the Mainland are also rising, and the minimum wage is not much different from that on the coast.
Experts in the industry suggest that many furniture enterprises in Dongguan are selling to the whole country. Domestic sales are playing an increasingly important role in the sales strategy of enterprises. However, in the choice of domestic sales methods, the logistics bases with good industrial conditions in the Mainland can be considered. However, based on industrial support and other reasons, especially in this year's difficult situation of the furniture industry, the transfer of factories or the construction of production bases must be cautious.