China's beauty industry has become an important pillar of the Chinese economy and has become the fifth largest consumer industry. As the national beauty benchmark in the Shenzhen beauty industry, in the face of future opportunities and challenges, how to seize the opportunity, meet the challenges, and develop a development strategy based on industry trends? To this end, the reporter interviewed the heads of Shenzhen beauty company Martha, Liuli Time, and the head. In the interview, they actively made suggestions for the future development of the Shenzhen beauty industry, and proposed new ideas for the healthy development of the beauty industry from various aspects. Trend 1. Independent products enter the retail field Compared with skin care products, cosmetics and other related industries, foreign investment accounts for more than half of the country. The independent research and development brands of Shenzhen beauty institutions have great advantages in the industry. As more beauty salon professional products enter the professional retail field, more and more high-end beauty services have gone down the "altar" and returned to the popular mass route. In the interview, Ms. Qiu Wen, President of Martha International Health and Beauty Management Group, told reporters that this year's beauty industry is a welcome change. With the maturity of enterprise output management and the expansion of clinical experience, some beauty salons will independently develop. Products enter the professional cosmetics store retail, such as Martha's own products into the thousand-color shop, and achieved gratifying results, which not only broaden the development of the beauty salon, but also popularize the professional beauty to the public. This trend means that Shenzhen beauty enterprises have developed into a huge industrial chain integrating beauty, hairdressing, image design, product development, production and sales from the simple “washing†and “massageâ€. Trend 2, medical beauty will be widely developed At present, more and more beauty institutions in Shenzhen have begun to involve micro-plastic surgery projects. However, due to lack of management and regulation, it has seriously affected the market order and even hurt the health of consumers, causing a crisis of trust in the beauty industry. In response to this phenomenon, the reporter found that when interviewing a number of beauty agencies, most of them did not agree that the beauty salons involved too many medical projects. However, it also indicates that with the continuous improvement of the medical beauty system and the increase in consumer demand, medical beauty will be further developed and widely developed. This trend will make the beauty clinic become a new branch of the beauty salon and quickly prosper in the market. As a result, medical beauty will have a profound impact on the development of the beauty industry. Ms. Qiu Wen said: "At present, the existence of plastic surgery in beauty salons can be described as a mixed bag, and there are many different styles. However, it is recommended that some qualified, well-reputed and formal beauty salons should obtain qualifications and establish professional clinics. This will be more secure from the doctor's professional guidelines to drug specifications and to the health of consumers." Of course, the healthy development of the beauty clinics urgently requires the government to do a good job of “refereesâ€, improve relevant laws and regulations, and enforce laws strictly. Secondly, beauty institutions must be self-disciplined, and enhance their core competitiveness from hardware and software. Finally, Consumers must rationally consume, and when choosing services, they should not only look at prices but ignore effects and safety. Trend 3, beauty services are more diverse and individual In the past two years, Shenzhen Beauty has gradually returned to “calm†and began to think rationally about how to bring real benefits to consumers. This is reflected in the personalization and diversification of services, paying more attention to the deeper needs of consumers, and even taking care of every member of their family. Gao Ying, chairman of the head beauty salon, said that the beauty salons now offer more than just providing professional beauty care, but also providing customers with more comprehensive value-added services. Today's beauticians often play an indispensable “leader†role in the lives of customers, making professional advice or information for customers' apparel or makeup, such as trendy clothing, popular for beauty treatments. Make-up, hot cosmetics, and even psychological counseling; some beauty salons also hold regular salons to discuss topics such as makeup, etiquette, fitness, music, painting, marriage, etc. Some beauty agencies also consider family members intimately. Some men’s beauty, parent-child activities, and even elderly health lectures were moved to the beauty salon. Trend 4, two modes in the beauty salon With the development of the beauty industry and the characteristics of the consumers in Shenzhen , the Shenzhen Beauty Salon has become a highly differentiated, fast-food beauty experience and a high-end beauty club located in a large community. Shenzhen people have a fast pace of life and a lot of pressure. Many white-collar women pay more attention to efficiency in beauty. As a result, fast-food beauty experience institutions relying on shopping malls and shopping centers came into being. Consumers entering the beauty salon are no longer just concerned about body shape and skin, more to ease the mood, so that the occasional discomfort of the body to get health care, so they choose to take a lunch break or when shopping fatigue, go into the beauty salon, enjoy a moment Leisure. On the other hand, many high-end beauty clubs rely on large communities to capture high-end customers by improving service and quality. These beauty salons pay more attention to details and features. For example, the glaze time chain health care SPA is unique in the Shenzhen beauty industry. Their services pay more attention to the distance between the natural world and the service and the professionalism. >>> Going to Taiwan micro-shaping, ignoring micro-shaping, non-micro risk nordic coffee table,living room table,Stainelss Steel Coffee Table Kumusi (Dongguan) Furniture Co., Ltd. , https://www.coombesfurniture.com