Scandinavian "blackmail infringement"

[Background] On the last day of the Dongguan Furniture Fair, Scandinavian Danish Children's Furniture official microblog sent a message: The plagiarism of a well-known children's furniture in China made us very angry, so we made the following decision: If Seeing this cottage product on the market, we will seriously investigate your infringement! When the matter came out, the reporter immediately interviewed the person in charge of the well-known children's furniture of the "defendant". He said that his product and Scandinavian children's furniture belong to two completely different styles of products, and they do not need to copy their brands. In the market, Scandinavian products are not suitable for Chinese children. The similar products exhibited at the Dongguan Exhibition are only displayed as exhibits, and the dimensions, columns, colors and Scandinavian exhibits. The products are different. If Scania unilaterally believes that the exhibits are copying their products and causing some economic losses to them, then the legal approach is taken to solve this problem.

In the plagiarism incident of Dongguan Furniture Fair, a well-known children's furniture and Scandinavian children's furniture in the lifetime classic children's bed Tree House "coincidental shirt", in addition to color, the contours of two similar children Why is the bed appearing under two different brands? Is this just a misunderstanding? Still bad "plagiarism"? After two weeks, why did Scania be infringed without any news? To what extent does the incident develop? With all the questions about the matter, the reporter once again contacted Scandinavian general manager Zhou Dayong, directly attacking the incident.

Cottage products (left) Scandinavian children's furniture classic children's bed Tree House

Scandinavian sword refers to the copy of the "soul"

Scandinavian general manager Zhou Dayong said that a well-known children's furniture at the Dongguan Furniture Fair put the bed of the Treehouse product of Scania's Lifetime brand, which was extremely ugly, in the window, not only for the product. Not responsible is even more disrespectful to original design.

In the original design of the Tree House, the most "soul" conception is the idea of ​​returning to nature. Nowadays, urban children's understanding of nature is becoming more and more limited. In a reinforced concrete city, the opportunity to get close to nature becomes a luxury idea, how to achieve the child's close to nature, rather than reject and fear nature. It is the “soul” of Tree House, and it is also the primary reason why Tree House has been rated as a classic and has achieved great success in Europe for more than a decade.

However, the cottage products appearing at the Dongguan Furniture Fair, the colorful shells destroyed the peaceful nature of the Tree House, and the bright paint reveals a lot of impetuous feelings. This cottage is more like an adult panel furniture, lacking children. Care for the ingredients.

In the allegations that “plagiarism” responded to Scandinavia, claiming that Scandinavian products are not suitable for Chinese children, Zhou Dayong believes that this is a cunning defense. Scandinavian children's furniture is the leading international child in the country. After entering the Chinese market in 1999, the furniture chain retail brand has been committed to the introduction of high-quality, soul-friendly children's furniture. Today, Scandinavia owns the life Lavesta, flexa, and manis-h. Mannich, suwem Su Wen and other well-known children's furniture brands. In the future, Scandinavia will continue to collect brands and products that are beneficial to children around the world, providing Chinese children with a world-class home environment.

Encountering "blackmail infringement"

After the Scandinavian children's furniture published the rights protection information on the official Weibo, the person in charge of the accused said that the same Scandinavian products exhibited at the Dongguan Furniture Fair were only presented as exhibitions at the exhibition site. The colors are different from those of Scandinavia, and the exhibits and the products themselves are two different things. The exhibits are not products and do not need to be sold.

In this regard, Scandinavian general manager Zhou Dayong thinks this is a very ridiculous explanation: Imagine a company will put other people's goods into their own window to show? I think this is a sly answer, and I am not responsible for myself and others.

After the plagiarism incident in Dongguan Furniture Fair, none of the exhibition parties and relevant departments responded, so Scandinavia was even more isolated. In today's frequent cases of infringement in the furniture industry, there are still too many loopholes in intellectual property protection, which leads to the lack of corporate rights protection. At the same time, as the exhibition party that calls for enterprises to participate in the management department, there is no handling procedure for infringement incidents, which greatly reduces The participation of independent R&D companies.

Looking back at the furniture industry, plagiarism has occurred frequently. The thunder and the rain are quite small. Is it that the companies that have been "injured" are "ninja"? In fact, in the furniture industry, due to the low cost of infringement and high profits, infringement cases are repeatedly prohibited. In major furniture exhibitions, infringements are more likely to occur due to higher brand concentration. In the face of infringement problems, enterprises often suffer from lack of rights, or are scared off by complicated and complicated rights protection processes. Finally, after the passage of time, they become unsuccessful or privately resolved "unfinished buildings."

Corporate people should be a conscience business law is the last bottom line

Generally speaking, in the product appearance protection policy of the Chinese furniture industry, enterprises can apply for the certification of the State Intellectual Property Office of the People's Republic of China, and obtain product review documents and patent numbers. After ensuring that the design rights are granted, no unit or individual may implement its patent without the permission of the patentee, that is, it shall not manufacture or promise to sell, sell or import its design patent products for the purpose of production and operation. However, this kind of patent certification that is limited to the protection of appearance requires that the product meets the similarity rate of more than 80% in order to be confirmed to be infringed, which means that the cottage product can easily avoid the infringement punishment by only modifying 20% ​​of the original product.

In the case of Scandinavian infringement, the Tree House, which was “copied”, is a patented product. Although patented, Zhou Dayong, general manager of Scania, said that some external forces are still needed to prevent similar incidents from happening again. After this "copy" incident, Zhou Dayong and the Danish manufacturers have already made preliminary communication. In the following period, we will continue to pay attention to each other's actions. Once the infringement is “over the distance”, we will immediately sue the two parties to prosecute the rights.

As the most important group in the country - children, they have extraordinary significance for the country and for human beings. Therefore, in the children's furniture industry, more and more quality standards are introduced, hoping to restrict the correct treatment of children. The noble meaning of furniture. However, how to do a good cause of conscience is a subject that every business person should stick to, considering the future of the child from a career perspective, rather than just being a businessman from the perspective of interests. Looking forward to the healthy development of children's furniture industry, we expect Chinese children to have a healthy and safe home environment!