The company Sports Equipment Co., Ltd. mainly produces a variety of combination slides, children's furniture, outdoor development, children's toys, naughty fortress and other teaching toys products, is a design, production, sales as one of the science and technology enterprises. Company official website:. support hotline. Company Address: No.16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Industrial Park. Warmly welcome your patronage, the company dedicated to serve you! As the world's first exporter and second consumer of children's players, the 30th Guangzhou International Toys and Models Exhibition will be held soon. The Guangdong Toy Association reviewed the development of the Chinese children's toy industry in the past year through the media. First, the industry as a whole runs on the way to growth In 2017, China’s toy industry generally performed well. According to official statistics, the main business income was 235.71 billion yuan, an increase of 8.5% year-on-year; the total profit was 12.78 billion yuan, an increase of 8.8% year-on-year; Only 2016 companies with an export record have 9659. China's toy industry has made even greater progress in 2017. The biggest highlight is that the value of product exports has reached the largest increase in 10 years since the world economic crisis occurred in 2007. Second, the product export situation is gratifying In 2017, China’s toy export performance was impressive. Toy exports for the whole year amounted to US$44.15 billion, an increase of 31.2% year-on-year, of which traditional toys exported US$23.961 billion, an increase of 30.4% year-on-year. More than 70% of the products sold in the world toy market are made in China, and the European and American markets are more than 80%. Third, the steady growth of the world consumer market Europe and the United States are still the world’s major toy consumer markets, accounting for about 60% of the world’s share. In 2017, Europe and the United States toy market was ideally sold. At the beginning of the year, fingertip gyro popular market, Hatchimals, Shopkins, and other collectible products were sold well throughout the year. During the period of selling Christmas toys, the United States even had a Cattle Dust Party. The finger-tipped monkey, which sells for $14.99, scrambled for $200 on the Internet and alerted the members of Congress to intervene. The demand for toys in emerging markets is equally gratifying. According to the estimates of various countries' customs data, the world toy market consumption was about 89.87 billion US dollars last year. The United States accounted for 33.8%, China is second only to the United States, and is the world’s second toy consumer country, accounting for 9.6% of global consumption. Fourth, the domestic consumer market is steady and steady In 2017, China’s toy consumer market steadily increased. Comprehensively, the year-round monitoring of e-commerce channels such as National Supermarket Supermarkets, major wholesale markets, and Taobao Jingdong shows that cartoon and animation IP-derived toys, spelled-insert blocks, science-teaching toys, and children's robots are booming throughout the year. Fingertip gyros have brought a wave of market frenzy, hand-throwing foam aircraft and other products have become hot or even sell out of stock. In fact, in 2017, the domestic toy market sales increased by 5% year-on-year. This has benefited from the development of China's economy and the improvement of people's living standards, especially the transformation of the younger generation's parents' concept of consumption. The sales of expensive imported branded toys remained strong, with annual imports of US$1.082 billion, a year-on-year increase of 4.35%. With good brand awareness, imported products are highly competitive in the Chinese market. Among them, the import model is quite popular. V. Conspicuous characteristics of consumer trends Toys have the attributes of current consumer goods. The best-selling products are often related to the promotion of film and television productions, especially cartoons. Last year, there were three main categories of domestic best-selling toys: 1, animation IP derivatives. Affected by the hitherto “Cars 3†and “Wonder Woman†episodes, the related derivatives products were more popular in Europe and the United States and became a bright spot in the market. Domestic IP "Super Pan" "Pig Man" continue to exert force, derivative toys are very popular. The integration of animation and toy industries has now become a trend. 2, intellectual toys. Kuiko Chenglong is the common aspiration of parents all over the world. Therefore, traditional toys such as building blocks, puzzles, robots, etc., which are conducive to the cultivation of children’s intelligence and hands-on skills are not only used in European and American markets, but are also relatively well-selling products in China for many years. 3. Game market demand recovery. Last year, due to game giant Sony's launch of a new generation of consoles, many game fans have updated their devices. Last year, the game console market was ideal for sales, which also contributed to the dramatic growth of China's game console product exports in 2017. Sixth, brand competitiveness is increasing day by day After years of efforts by Chinese toy companies, the domestic high-end toy market has been firmly controlled by imported products. Some domestic brands have been able to compete with imported products, although some traditional products such as dolls are still occupied by Lego products by Barbie dolls and building blocks. However, the share is already shrinking, and the proportion of domestic brands of the same kind is continuously expanding. VII. Diversification of sales channels Affected by electricity suppliers, toy sales channels Shangchao Department Store and District Street shops have shown a downward trend in recent years, but online sales have developed rapidly. At present, the company's online sales (including B2B and B2C) account for about 20% to 30% of annual sales. On the domestic e-commerce platform, toys sell well in traditional products such as building blocks, plush, and baby toys. VIII. The soundness of the global economy lays a solid foundation for the development of the toy market Toy consumption is closely related to economic development. According to the forecast of International Monetary Fund (IMF), the global economy will grow steadily to 3.8% in 2018, which is higher than 3.7% in 2017. For this reason, as long as there is no war and supernatural With events such as disasters, it is expected that toy consumption in the world this year will still maintain a good momentum. In particular, the demand for toys in the domestic market has become more significant as the two-child policy has been fully liberalized and the economy has accelerated its development.
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