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However, we still hope that these printing companies can predict their future sales targets based on objective facts and certain standards.
According to the trend printing companies must set targets according to their own sales trends, if your previous sales have not increased, then you should not suddenly increase the sales tasks of employees. Don't just look at the sales for the whole year, but carefully analyze the sales for each quarter. Even if sales increased last year, it may be that sales in the first half or the second half are better. Although most of your business is small, unless you have something different, your printing company will be affected by the local or national economic situation. Don't think that you won't be affected by the economic crisis - it will affect you, and you have to react.
As you can see from the above example, the company originally hoped to achieve a 10% growth in 2008, and the company's sales did increase. However, in the past two quarters, the company's sales have shown a downward trend. . Therefore, if it can't take some positive and effective measures, then the company's sales in 2009 will continue to decline, the decline is expected to reach 6%. In other words, the printing company's sales target for 2009 should be 1,260,400.
According to the customer, list the 25 customers you had last year, analyze them one by one, and predict their purchasing power this year. Some people may be new customers, you can expect their sales to increase; and some have changed or left the industry, then you have to think that their sales may decline. Let the company's sales staff or customer service staff help you predict the sales of these big customers. In addition, we must maintain a balance of customer base (the top 25 customers can generally contribute 80% of your sales).
Then, add new customers that you might be attracted to in 2009 to your sales budget. How do you predict the sales of these new customers? First, calculate the sales that new customers contributed to you in 2008 (even back to 2007), and then predict the performance of new customers in 2009 based on previous years' experience. The total sales forecast of a printing company should consist of pre-sales contributed by the top 25 customers, sales of other customers, and sales of new customers.
According to the type of sales, the sales of the company in previous years (which can be traced back to the previous two years) are classified according to the type of job. In general, we can divide print jobs into the following categories: monochrome and two-color printing, four-color printing, black and white high-speed copying, color copying, large format, image processing/prepress, binding, and organic; The percentage change of various types of jobs.
If your business is in line with the overall development of the printing industry, you will see an increase in color copying and printing sales, as well as black and white copying and printing sales. If your business does not fit the overall trend of current industry development, especially when you introduce new technology or take home jobs that were previously outsourced. It is good to predict the sales of each job based on past experience and add this data to the total sales target.
How does the printing factory owner reasonably set the sales target of the company?
At present, many printer owners are blindly formulating their sales targets based on their own ideas, and will not use scientific analysis to judge whether these targets are feasible. In fact, most printer owners admit that they will increase their sales targets by 5 to 10 percent at random, so that these numbers sound even more exciting.