1. Wenzhou Family Fair was held as scheduled, and the fine-cut briefs welcomed the new year. 2. Home enters the winter, 25% of home businesses want to die? The domino effect of property regulation and lending will have a continuous and in-depth impact on the Wenzhou home furnishing industry in the first half of next year. For enterprises, the shrinking of profits caused by rising raw materials and labor costs will increase. The sluggish market economy environment will seriously affect the confidence of brand manufacturers in expanding their investment. The extensive management mode will further amplify the recession process of enterprises. . Some insiders admit that they are not seeking to fall, work hard, and only seek to "die" a little later. There is a consensus in the Wenzhou advertising industry that local real estate projects are often not the biggest advertisers, because Wenzhou's real estate has never been sold. But since the second half of last year, some realistic signs have broken this standard. Outdoors, newspapers, radio stations, and the Internet are all filled with the presence of local houses. As the home industry in the downstream industry, the most anticipated is the real estate market. According to the roadside news, after the May 1st, Wenzhou real estate stocks will be collectively flooded, rigid demand will be released, and a pessimistic home industry will enjoy timely rain, and the enterprises that have survived the winter will usher in the most moist summer. 5. Wenzhou home business circle is beginning to take shape in the south of the city Last year, the urban south direction was a very tempting bridgehead for the entire Wenzhou home industry. Furma Building Materials Mall and Shilihe Lighting City have settled in, Wenzhou Furniture Market and Wenzhou Decorative Materials Market have been fully upgraded, plus Anjule Building Materials Supermarket and surrounding building materials business circle, as well as Red Star's planning location in the south. If the municipal construction that has been criticized here is abandoned, the Wenzhou home business district has already blossomed in the south of the city. "It is springing up now, it will not be long before it is a bamboo forest." Industry veterans are optimistic. 6. Home network sales platform collective force On the morning of December 27, 2011, the Wenzhou E-Commerce Association Industry Inaugural Meeting and the First Session of the First Meeting were held in Wenzhou People's Hall. For Wenzhou's online sales construction, this is a very representative first step and an important step in effective practice. At the same time, Sina Home Furnishing, SouFun Tianxia, ​​Sohu Home and other home furnishing media leaders turned around their guns last year, focusing on home e-commerce, although there is no such thing as a grand occasion, it has boosted the industry's operating ambition and strategy. awareness. According to the person in charge of Wenzhou Ruibai.com, the website has been conducting pilot trials and case operations for home e-commerce many years ago. The planned 2012 will definitely have a heavy blow. As the benchmark of the Wenzhou industry, it is bound to set off the heat wave of local e-commerce. According to sources, a ceramic home store in the city is preparing to renovate the store layout. The new store will set up a home improvement building, and invite famous home improvement enterprises to settle in and seek common industrial bases. Although this invitation has not been delivered to all of the companies, but according to the author, most of the home improvement companies in Wenzhou still agree with this idea. "The messy and scattered layout, the separate management of the government, and the lack of standardized competition have all made a foreshadowing of the Wenzhou home improvement industry." 9. Holiday promotions are normalized, and the boundaries of the peak season are blurred. 10. The home industry will pick up in the second half of the year When it comes to the trend of the home market, we have to pay attention to the changes in the upstream real estate industry. At the end of last year, Wenzhou ushered in a valuable delivery heat, "the business staff can finally be targeted." However, the industry believes that this wave of cross-year housing may be able to show its heat in the second half of the year, controlled by Wenzhou's consumption habits and the wait-and-see mood of the property, the renovation market will soon be released in the second half. "Everyone has the desire to enjoy a better life. The energy of consumption that is suppressed and saved will surely find out that the export is erupting and spreading." Tote Bag,Suitable for Fashionable Girls,Suitable for Shopping,Large Stripe Zipper Tote TAIZHOU ORCHIDLAND IMPORT&EXPORT CO.,LTD , https://www.orchidlandbag.com
From March 2nd to 4th, 2012, the 13th Wenzhou Family Fair was held as scheduled at the Wenzhou International Convention and Exhibition Center. More than 200 home furnishing manufacturers including home improvement, Taowei, wood, cabinets, paint and furniture were held. A grand gathering. Under the premise that the economy is cold and the home enterprises are struggling, such a large-scale exhibition and sales tool has undoubtedly received much attention. The collective dealers who are hungry for the hungry have also brought the first "end of the year" to the majority of Wenzhou decoration owners. Hui Huili. Whether it is the theme of the exhibition, planning, exhibition activities, price, it is not difficult to find that the home fair and the industry's people of insight have reached a high degree of strategic alliance, in the situation of serious market share shrinkage, to ensure that enough boutique debut To eliminate inferior brand competition, for the industry, for enterprises, for consumers, is a win-win situation.
3. Wenzhou real estate flood discharge, home industry enjoys timely rain
4. Red Star Macalline settled in Wenzhou? Helping home shuffling
According to informed sources, Red Star Macalline will enter the Wenzhou market in high-profile this year, and is expected to build three stores in the urban area and two stores in the surrounding counties. Such a cold situation, such a large handwriting, I believe many people will question the accuracy of the news. However, according to the author, many large-scale home furnishing giants have begun to discuss this topic in private, especially the planning location of the urban south, which has touched the nerves of many stores. However, in terms of bearishness or optimistic choices, the views are quite different. Most people think that they should not smell the "red" color change. It is just a signal that the home industry is accelerating the reshuffle.
7. The home improvement industry building officially settled in Wenzhou
8. Partial decoration, second-hand housing decoration into a home marketing strategy highland
In the fierce market transformation, there is still a profitable space for deep exploration. Product refinement and channel integration are expected to become the magic weapon for major enterprises to win. The secondary decoration and affordable housing market will become a strategic highland.
In the past, local decoration, which was regarded as a chicken rib by home improvement enterprises, will bring new profit growth points to enterprises in 2012. In the past, it was accustomed to launch high-middle and low-end products based on the purchasing power of consumers. This year, we need to adapt our business ideas, differentiate products to guide the diversion of target consumer groups, and take limited market share in our hands.
After the opening of the May Day Festival last year, there were no breaks in the major home stores in Wenzhou, or promotions, or festivals. The shopping festival, anniversary, and holiday promotion were followed by a wave, especially for furniture and home appliances. Competition can be described as white-hot. The major mainstream home stores have made great efforts to supplement the concessions, and forced the major players to come up with big discounts to benefit consumers. In a fiercely competitive environment, manufacturers have to reduce profits and increase investment in promotions. In addition, the normalization of promotions also severely diverts passenger flow and sales. While providing consumers with low-priced products, it has greatly reduced consumers' expectations for holiday promotion. Such a long-term vicious circle will lead to a blurring of the boundaries of home sales.
From the promotion node, home stores are also seeking differentiated competition, and the theme marketing before or after the holiday will be a general trend in the future.