Korani Tao Xiaosong: The choice of life goals is greater than the choice

Chairman of Korani Home Tao Xiaosong

Tao Xiaosong, born in 70 years, just in his early 40s, he brings together the charm of men of this age, calm, confident, rich and connotative. The sound is very magnetic and appealing. Although the two cockroaches have already produced a little white hair, they add more mature charm. Every time I meet Tao, he will make a cup of good tea in advance to wait for us. Mature, steady, friendly, sincere, and not funny, this is Tao Xiaosong.

The "first lesson" in the growth of life

Tao Xiaosong was born in a village in Nanchang, Jiangxi. When he was a child, his family environment was relatively generous. His father was a teacher and he was elected as a village head. He had a certain prestige in the village. Therefore, Tao Xiaosong grew up in the envy of his peers. There was no pressure from other rural children, which also made him develop a naughty and mischievous character in childhood. Tao Xiaosong said that all the children have "stolen melons", fights, and mischievous things have been done. But in retrospect, one thing he can be sure of is that the relatively relaxed living environment in childhood gave them a positive attitude toward life and life, and the father always asked them to behave in the process of educating them. Responsibility, responsibility and integrity are an important “wealth” for his future growth and his actions.

Tao Xiaosong is the leader in the family. There is a younger brother and sister below. He laughs and says that he is the most stupid at home. The younger brother has a strong learning ability and a good academic record. He graduated from a prestigious university. His sister used to graduate from a normal school. Now he is a junior college teacher in Nanchang, Jiangxi. In 1988, Tao Xiaosong entered the Fuzhou Railway Transportation Technical School. At that time, the purpose of the examination was very simple. He wanted to enter the "iron rice bowl" unit and find a stable job, because at that time, the technical school graduated and could work at a fixed point. of. After studying in Fujian's three-year technical school, he was assigned to work at Nanchang Railway Station in 1991. This is also Tao Xiaosong's first job, when he was 21 years old. Because he graduated from the technical school, he entered the train station and was assigned to the first-line technician of the dispatching post. Perhaps because of the influence of his father's esteemed status, Tao Xiaosong, who came out to work, also hopes to be recognized and respected by his colleagues. At that time, his goal was to be an official and part-time job, even a train station. Webmaster. Shortly after entering the railway station, Tao Xiaosong submitted an application for joining the party. His work was also conscientious, and he worked very hard. He also won the title of “Unit Model” and “Advanced Worker”. However, the railway is a traditional institution. Relatively speaking, the bureaucracy is relatively popular, and there are inextricable group relationships in the unit. For Tao Xiaosong, who was still young and young, it is difficult to show his talents. After four years of hard work, the goals he expected were not realized.

At that time, Tao Xiaosong was very dissatisfied with the current social situation, but now I think it is because I am not mature enough, too conceited rather than confident, my ability has not been achieved, the performance may be too rigid, I know that doing things does not know communication, with The upper leaders did not form a good interaction. If he changes to the present, he believes he can handle it very well. Although he did not do what he wanted at the time, Tao Xiaosong believed that those years of experience made him truly think about what he wanted and gave himself a good first lesson in life.

Tao Xiaosong believes that the meaning of life lies in constantly challenging self, surpassing oneself, achieving excellence, and achieving the goal of life is to choose more than effort, and to choose more than to choose. Therefore, in his growing up, he is also full of choices.

The first choice: going to the sea to get business - let "paint" color your life

In 1995, a coincidence opportunity, a boss who had worked with Tao Xiaosong, had a batch of paint in Nanchang, and Tao Xiaosong felt that it was an opportunity to choose to abandon the "iron rice bowl" that everyone had envied and try to do business. He first communicated with the unit leader and agreed to let him work in the unit, which would give him a buffer time and let him have the courage to come out. Tao Xiaosong took the goods and did it at a very low cost. At the beginning, I rode my bicycle, went to the shops and factory areas of the Decoration Materials City to sell, and for a period of time, with a stable customer, I sent the furniture factory. At that time, I rented a 70-flat warehouse, and then invited two or three tricycle masters to deliver the factory. In 1996, he officially left the original unit, and opened a paint shop with his wife. After several years of accumulation, his business grew bigger and bigger, and the store opened more and more. He invited his younger brother Tao Qingsong to help manage the newly opened store. With the number of employees who worked with Tao Xiaosong, the more he realized, the way he realized that the traditional husband-and-wife shop was not enough to carry forward the future growth and development of himself and his staff.

On May 28, 2000, Tao Xiaosong established Nanchang Yongfa Decoration Engineering Co., Ltd. (renamed Jiangxi Yitong Industrial Co., Ltd. in 2004), from the original agent of some less well-known brands to the well-known brands at that time, China Resources Coatings Co., Ltd. Acting for their products, through the establishment of a company, I hope to use the corporate model to solve the problems of the growth and development of a large group of employees around them, so that they have a formal, standardized work. At that time, he bought an office building in Nanchang International Trade Plaza, and the team had already used laptops. According to Tao Xiaosong, in fact, they are also learning and learning from the enterprise. At that time, they were acting as agents of China Resources Quanjiang Province and doing distribution channels. He found that products made of well-known brands are more likely to be recognized by consumers than products with miscellaneous brands. After tasted the sweetness brought by the brand products, Tao Xiaosong began to represent the products of some famous brands such as Nippon and Dulux. The coverage of customers is more and more wide, and all the networks in the province should have 300 or 400 partners. The partnership with these well-known paint brands has given Tao Xiaosong a preliminary understanding of brand and marketing.

He concluded that it is a paint that has given a new color to his life!

The second choice: from distribution of paint to cabinets--a recognition of brand operation

Since 2004, the company operated by Tao Xiaosong has faced the problem of transformation. As the manufacturers flattened the channels, the manufacturers set up offices directly in the region, and they faced challenges as the general agent. At that time, Tao Xiaosong was also very confused. When the enterprise reached this level, how should the development of so many employees be done in the future? How do you deal with so many partners? At that time, Tao Xiaosong made a decision. On the one hand, the paint agent was shrunk to the Nanchang area of ​​Jiangxi. Outside of Nanchang, only some single products or some products were distributed. Most of the partners were directly introduced to the manufacturers' channels, and they have survived. The ability, and without his management and operation as the middle part, after completing this kind of docking, it solved the problem of the living method of the channel under him.

After calming down these concerns, he chose to act as agent of Boloni cabinets in Nanchang. At that time, I chose to cooperate with Boloni because Bologna is the top enterprise in China. Nanchang is also the top cabinet in the cabinet, so he decided to make a transformation. In the case of maintaining the normal operation of the company, the original paint is more elite. The talents turned in, and they started the cabinet again. Boloni’s project was quite successful in Tao Xiaosong’s work. Bolognese, which operates Nanchang, is among the top in the country. After several years of experience in the coating brand and the operation and operation of Boloni cabinets, Tao Xiaosong has a very systematic understanding of the brand and business operations.

The third choice: from commerce to industrial enterprises - the first brand operation

In 2005, in order to further strengthen the strength of the company, Tao Xiaosong chose to embark on the road of doing business, and decided to switch from a simple business-oriented enterprise to an industrial enterprise. Now the first brand of bamboo flooring in the country, Jiu Mutang, is at this time. Born. The reason why I chose to make bamboo flooring was because he was based on the resource industry of Nanchang and Jiangxi. Bamboo flooring has the advantage of bamboo resources in Jiangxi. At the same time, bamboo flooring has no brand and can quickly gain the industrial market position in this industry.

Jiu Mutang is the first attempt by Tao Xiaosong to enter the home furnishing industry and operate the brand. Jiu Mutang, from its name, product development and production, brand development plan are Tao Xiaosong involved. Because the strength of funds, technical talents and so on were not enough at the time, the earliest Jiu Mutang was an OEM, looking for manufacturers to produce and OEM, and later found that their quality awareness and control awareness did not meet the requirements, they decided themselves Come to production. Tao Xiaosong took the funds accumulated by several million paints and some bank financing, rented a pig farm of more than 2,000 square meters, converted it into a factory building, purchased a batch of equipment, and recruited a group of workers. So Tao Xiaosong has his own factory.