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The cabinet consumer market is showing a trend of “polarizationâ€
As the economy develops and cabinets slowly become a piece of art in life, more and more women learn to enjoy the cabinets. With the fierce competition in the cabinet market and the gradual maturity of the market, the cabinet consumer market is showing a trend of “polarizationâ€: 20% of high-end brand products and flat price products occupy 80% of the consumer market, while the other 80% of products The occupation has a 20% consumer market.
It is understood that mainstream brands with high brand awareness and some low-priced products are increasingly popular with consumers, gradually occupying about 80% of the consumer market, and the middle-level consumer space between the two is getting smaller and smaller. .
The products of well-known brands have brand advantages. Whether it is quality, style or after-sales service, they are better than ordinary products and adapt to mid-range consumption. The “bargains†are adapted to some temporary decoration or ordinary consumers with income. Need. Ordinary mid-range consumers either plan for a long time, use branded products to bite their teeth, or simply adopt a temporary over-renovation method, choose low-priced products, and gradually begin to move closer to the extremes of the two types of consumption, thus promoting the expansion of the two-pole consumer market of cabinets.
The cabinet consumer market is showing a trend of “polarizationâ€
For a long time, the cabinet market has been difficult to break the situation of “cold and pommed in front of the doorâ€. The monthly sales of cabinet companies around 90% are only about 30 sets, and most of the businesses are struggling. The cost is high, and the sales price is rising. Consumers often feel that “there is nowhere to be cold†and they are not willing to place orders.
With the increasing competition in the cabinet industry, new and complicated situations in the cabinet market are emerging, and some merchants are particularly cautious in their investment. As a result, the upgrading of their products has also been relatively slow, and some products with higher brand awareness are also showing more and more. confused. The industry analysts believe that the cabinet industry should also appear "polarization", the future development of the cabinet industry is stronger, the weak will die, and its main market will be divided by three or five big brands.
These brands are large in scale and strong in brand competitiveness. They can form relative competitiveness in the national market and form absolute competitiveness in the regional market. At the same time, the product price system in the cabinet market is crowded again, and the “two-eighth law†has become inevitable. That is, 80% of the product cost, 20% of the reasonable profit, such a pattern to develop, the biggest benefit will be the vast number of consumers.
The consolidation of the cabinet industry is unavoidable. Competition in any industry will gradually move from chaos to orderly and in line with the law of market development. This is an irresistible trend. Faced with the market share of the cabinets of tens of billions of yuan in the future, powerful enterprises will never let the industry develop opportunities, and industry reshuffle integration will be inevitable. The sharp increase in the capacity of the cabinet market, the reshuffle and integration movement of the cabinet industry also kicked off. We believe that the effective decentralization of the cabinet industry should be concentrated, which can avoid waste of resources in production, sales and logistics, and can supervise the reduction of material and price reduction competition among merchants, and also promote self-discipline in the industry. Take advantage of the overall strength.
More and more people in the industry realize that in addition to continuously improving and improving the quality of their products, they should pay more attention to the cultivation of internal strength, that is, service. The effective extension of the service, beyond the satisfaction of the psychological needs of the product itself, replaces the demand for product functions, the price reference is effectively diluted, and the value becomes a new measure. Being able to innovate in service or effectively extend it on competitors and various service projects and integrate it into a complete service system will surely become the most effective means of competition and highlights in the cabinet market.