Haiyi Building Materials Wang Haiyan: Putting Art First

[Reporter]: Mr. Wang, hello, we know that the business posture of the Haiyi TV background wall is to convey the culture in silent language. What is the culture that your product is to convey?

[Wang Haiyan]: The sea ​​TV background wall is not only an ornament, but also a work of art full of traditional culture. We have always insisted on innovation as the fulcrum and put art first. The value of Haiyi products lies in the use of hand-polished instead of industrial reproduction, and the essence of Chinese traditional culture is embedded in the product. For example, our work "Zhu Zijiaxun" promotes the outlook on life and harmonious family through the profound culture of this work. Therefore, in addition to enjoying the visual beauty, people can also feel the sense of history in the sense of touch, but also the artistic experience of the soul and the influence of Chinese traditional culture.

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[Reporter]: We understand that Haiyi has expanded its products overseas in 2004. Can you talk about the market situation of Haiyi's expansion abroad?

[Wang Haiyan]: Haiyi's successful overseas expansion is unique in the domestic industry. We have achieved very good results in Dubai. More importantly, it is shouldering the shoulders with world-renowned brands, greatly expanding its horizons, learning to grasp the highest quality pursuit in the industry, and more firmly defining the cultural orientation of its own brand.

[Reporter] It is reported that the "product" of Haiyi is the "work". The original and tailor-made is the quality of the sea service. In the face of the current characteristics of the domestic market and a large number of plagiarism in the industry, how does the Haiyi TV background wall respond? of?

[Wang Haiyan] First of all, our position in the industry is to fully integrate Chinese traditional culture. This positioning is unique in the industry. Of course, there will be a lot of imitations, but for us imitation is also a promotion. Compared with imitation products, our products have absolutely better quality, so customers will still choose a better sea. The inheritance of culture makes our products have the vitality that others can't imitate. Moreover, the Haiyi TV background wall has its own uniqueness and irreplaceability, so we are not worried about competition. What we need to do is to continue to innovate while looking for a point of convergence between fashion needs and traditional culture.

[Reporter]: Haiyi's products pay attention to the inheritance of Chinese traditional culture, but in this fashion and fast-paced era, do you think that the trend of the sea and the times is not contrary?

[Wang Haiyan]: Our TV background wall works are more dependent on the traditional culture of our country for thousands of years, rooted in the products of traditional culture and soil. Of course, beauty is not only superficial, beautiful, but also more about the soul. While the sea is spreading the visual beauty, it pays more attention to the sense of the mind. The sea conveys the beauty of Zhongzheng Pinghe, faint and elegant, simple and simple. It is hoped that the essence of Chinese traditional culture will be integrated with the visual aesthetic of modern life. In the space of TV wall, traditional culture is reflected and spread to the comfort and beauty of the whole "home".

[Reporter]: The works of "Zhu Zijiaxun", "Zangfu" and "Haina Baichuan" in Haiyi's products all contain the culture of Confucianism, Buddhism and Taoism. What do you think is the commonality of Confucianism, Buddhism and Taoism? What is the impact of the product and corporate culture?

[Wang Haiyan]: First of all, Confucianism, Buddhism and Taoism in traditional culture are absolutely connected. Each of us can obtain the nutrients we need from our own age. Thoughts including celebrities such as Laozi and Zhuangzi can still provide the basis for contemporary people to live for thousands of years. For a company, a good entrepreneur must have a "dao" and should show personal value. Create an excellent atmosphere for the company.

[Reporter]: Thank you, Mr. Wang for accepting our interview, and let us once again understand the profoundness and profoundness of Chinese traditional culture, and let us feel the brand culture of the Haiyi TV background wall that pays attention to the cultural and artistic connotation.

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