Du Fini sanitary ware Zhang Jing: will best show to consumers

[Reporter] Hello everyone, today we interviewed Du Fu Ni bathroom Zhang Jing, Zhang total Hello.


Guest: Hello.


[Reporter] First of all, you are very welcome to come to the Beijing Home Expo today. I would like to ask, just that I saw this IDO initiative started in Beijing. What is the original intention of I DO action?

[Duffini bathroom Zhangjing] is like this, I DO action is a brand new service concept proposed by our Dufini bathroom, our slogan is to use our actions for your heart. Everyone in the bathroom industry knows that there are many years and the competition in the market is fierce, but there is not a complete service system, and we started from last year, and we proposed a one that is more suitable for users than our industry. A complete and very complete service system, this is from our pre-sales tracking, sales service tracking, including after-sales services, we have a very detailed one.


Xianghe Furniture City official website recommended search reading: Beijing Jiabohui sanitary ware


[Reporter] Is a chain?


[Du Fini bathroom Zhang Jing] right.


[Reporter] Now, what is the current status of I DO's action?


[Du Fini Sanitary Ware] was in Shanghai last year. The next stop included Jinan and Shenyang. This time it was launched in Beijing. At present, the whole country has gone down one stop at a time.


[Reporter] Looking at what kind of products are more interesting to consumers at today's home fair?


[Du Fini Sanitary Ware] As far as I can see, consumers may be more fashionable and simpler in terms of water-saving and energy-saving design. The products in this area are more interesting, just right. Our design of Dufini is a Nordic minimalist style, I think our products are very suitable for consumers.


Zhang Jing, General Manager of Du Fini Sanitary Ware Beijing

[Reporter] From the demand of consumers to purchase sanitary ware in recent years, do you think they have a change trend in demand?


[Du Fini Sanitary Ware] I feel that this change is still very big. At present, most consumers have already left the market. Maybe in 2006, 2007 and 2008, basically, the sales of these stores are actually like Very good, but it was especially obvious from last year to this year, consumers have already left these stores, but some sites like this kind of home fair, some online group buying meetings, and even the bathroom have already gone to the online store. Sold. Therefore, I feel that people's consumption concept for bathroom is undergoing a sharp change, very fast.


[Reporter] What do you think about the expectations of this home fair?


[Du Fini Sanitary Ware] Expect this piece, we put our best products, including our best ideas, all our best things in this piece, give our consumers, expect this to talk Too high expectations, our aim is to let our products, as well as our I DO service concept, let more people understand, to understand the Dufini brand, to experience the I DO service, this is our Final goal.


[Reporter] Now, looking at the building materials in February and March, the building has already ushered in a small climax in the market. What do you think about this problem?


[Dufini sanitary ware Zhang Jing] To be honest, this is the impact of real estate. The whole bathroom industry was very fierce last year, especially in Beijing. The competition itself is fierce, and then the demand has dropped sharply, but real estate has some new houses. There are some sales promotions for the price reduction in the old houses, so it is said that in February and March, some transactions were facilitated. It is learned from the data that after the end of this year, the volume of transactions is rising, so the increase in house volume has also led to various industries including the sanitary industry, so I think that there will be such a small blowout in February and March. But I think it is still not optimistic, and the situation is still very serious.


[Reporter] Just now you mentioned the volume of the transaction, can we disclose the volume of the volume in February and March?


[Du Fini bathroom Zhang Jing] Are you talking about bathroom?


[Reporter] is the product of our Dufini.


[Du Fini Sanitary Ware] There is nothing specific about the specific data. In February and March of this year, it is the end of the year. Until now, it has increased by more than 100% over the same period last year.


[Reporter] More than 100%?


[Du Fini bathroom Zhang Jing] right.


[Reporter] Very good results.


[Du Fini bathroom Zhang Jing] said that Du Fini bathroom, this other brands should also be growing, the proportion may be different.


[Reporter] Do you think there will be any improvement in the volume of transactions in April?


[Du Fini Sanitary Ware] I think it will continue this trend in February and March. It may last until May and June. The key is to see the introduction of the real estate policy in the later period, including some big developers, to drive the entire real estate industry. A blowout to drive blowouts in other industries.


[Reporter] You just mentioned the real estate policy. In fact, you look at the first-tier cities. In fact, Beijing real estate suppression is the most serious city. You feel like a safe house, fine decoration, and second-hand housing. Have you ever thought of it?


[Du Fini Sanitary Ware] This we have all started to do. The first is affordable housing. Our Du Fini sanitary ware is in the government procurement list, and the affordable housing is just a welfare of the government. We said that we are actively getting in touch with the government. Since it is a welfare housing for the general public, we can get a lower price, and we can offer our products at a lower price and give the people a real enjoyment. Quality of life. Second-hand housing, this year, the Beijing government may also introduce some measures, that is, the transformation of old communities, some energy-saving and emission reduction, and we are also doing this one, and the old-for-new activities are in preparation.


[Reporter] From the point of view of the building materials market, the cost is already fixed. When you are doing the protection of the house and finely decorating the products used by these small units, how do you think that the interests of both the enterprise and the consumer are guaranteed?


[Dufini Sanitary Ware] In the key projects of the cooperation between the government and the government, we will have some special policies. Whether it is from the factory or the branch below, there will be a lot of strength. The policy is a price different from the market sales, to protect the government's demand, including the demand for affordable housing. It may be said that affordable housing is not a lower grade, but our product itself is positioned as a high-end product. Will it not be applicable? This is no problem, we have detailed arrangements and are doing this.


[Reporter] During the May Day period, what marketing plan will there be in Dufni?


[Dufini bathroom Zhangjing] This will definitely be there. In the prime time of May 1st, every business is inevitable, and the competition will be very fierce, more fierce than usual.


[Reporter] Can you give us a preview, what kind of situation will happen?


[Dufini bathroom Zhangjing] I can only say that when I look at it, there will be surprises. Whether it is from our products or from our prices and services, we will give consumers a surprise.

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