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[Reporter] Hello, Mr. Wang, I am very happy to interview you at this exhibition. First of all, the first question is to know what new products we bring to consumers when we come to the exhibition.
[Wang Xian] This year we also launched several features of our Bo Yi in the floor meeting in 2012. The more distinctive products can truly represent our Bo Yi style products. What is embodied in it? One is the material aspect.
[Reporter] Process and material, you just said that there are four new products, can you tell us more about which four?
[Wang Xian] In fact, today we have introduced a few of our entire crafts, one is solid wood, the log series, the other is the solid wood composite series, and some of our hand-painted series, the hand-painted is mainly for our current high-end petty bourgeoisie The consumer group, in addition to his positioning and current pursuit of a home furnishing very stylish home environment, to promote a style of products for this part of the customer base. Of course, its specific process is still reflected in our environmentally friendly craft paint. The style is relatively new and fashionable, it should be more suitable.
[Reporter] What kind of expectations do you have for us to participate in this exhibition?
[Wang Xian] Actually, we have Bo Yi in this year. We have more than 200 specialty stores in the country. Our goal is because everyone knows this year’s real estate control policy. So more is that we really improve on the terminal. Some of our dealers, the ability to operate, and some competitiveness in the region, at this year's exhibition, we mainly do a communication for the brand of Bo Yi, in addition, we can hope to achieve another purpose, let more or more Excellent wood door industry dealers saw some of the advantages of Bo Yi, and some brands have been precipitated for so many years, can attract some better dealers.
[Reporter] What was the performance of the market in the entire Bo Yimu door last year?
[Wang Xian] Overall, we have a real estate regulation. Last year's real estate regulation was mainly in first-tier cities. Second-tier cities and third-tier cities were basically unaffected, which coincided with the development law of our previous years. In fact, we have a lot now. The performance is from the second-tier and third-tier cities. We are also among the first to enter the Bo Yi team. Their operational ability and local competitiveness are relatively strong. In 2011, we still rose 20 times. % - 30% look, so we will be more optimistic about the 2012 forecast. After all, the policies for real estate regulation in second- and third-tier cities are still relatively loose. In fact, the more important thing is that our products and the second- and third-line honest consumer groups are quite consistent. Its price should be affected by its technology. This part of the consumer group is more welcome. And for the further regulation of real estate in 2012, we also targeted the market, and also launched several series of such products, the price has slightly declined a bit, to deal with the current market situation, affecting this product for us The current consumer market is still quite consistent, and our hopes should be more optimistic.
[Reporter] That you just mentioned that we launched several products in this year to cater to our low-end market. This is also based on our understanding of consumer trends.
[Wang Xian] Yes, in fact, we are responding to a trend of this kind of consumption in the market and a situation in the market. Because we are Bo Yi, we have been launching such high-end products for so many years, and we have launched a special high-end product this year. I think we should have three steps in the current market, one is high-end. One is the middle section, one is slightly in the middle and low end. In fact, it is high-end. Just now we launched a log series. The log series is more suitable for the current villa area. The consumer group of the villa is thicker and more European. With wooden doors, log series and wall panels, decorative panels are still popular in the current market. So for the market, we launched three series this year, one is a log, one is a composite, and a little low-end, is a very modern, very stylish, very simple mid-door.
[Reporter] Then, can I understand what is the ratio of our high-end, mid-end and low-end three-stage products that occupy our Bo Yi wooden doors? Investment ratio?
[Wang Xian] You are still quite professional in asking this. In fact, we are currently 80%, 70% of the performance is from our high-end products, that is, Bo Yi originally launched a new series of products, so this year we expect growth points should It is in our log series, maybe our log series should be able to grow this year, and we can increase our current sales by 30%, because now we have nearly 200 specialty stores nationwide. Through this exhibition, our dealers have come a lot. The products, processes and materials we have introduced are still quite similar, so it is more objective to achieve 30% of this performance, so this part of the growth point should be a more prominent place for us to grow this year.
[Reporter] That is immediately "315" is coming, I want you to make a promise to our camera to our search users and consumers, or what activities to give back to consumers to introduce to us .
[Wang Xian] First of all, I am still grateful to the netizens who searched the house for their attention to our Bo Yimu door, giving us such a big affirmation. On the network, our Bo Yimu door reputation is still relatively good. So when the "315" came, we did an activity for the whole country, called an activity in the spring. The specific theme is that spring has come to the preferential election. This activity should be relatively large, national, and look forward to our consumers. Pay attention to the Bo Yimu door when the day comes. The specific discount points are different according to the market situation in each place, but we are targeting the days, for the four-day event, for the strength of the four days. very big.
[Reporter] Ok, I hope that our Bo Yimu door will get better results throughout the year of "315". Thank you, Mr. Wang for accepting our interview.