Spring decoration market to analyze how deep the price black hole of Tao Wei furniture

It is difficult to buy a house, and the decoration is more difficult! Difficult to decorate, it is difficult to find a home improvement company that designs the taste and decoration, and there is no “sequel”. It is even more difficult to buy building materials with guaranteed quality and not “potholes”. Today, there is still no standard and standard product price system in the building materials market, and some merchants “do not mark the price” – see people to serve, some merchants “marked virtual price” – see your bargaining efforts! The purchase of building materials has thus become a point that has caused headaches for many owners.

Spring decoration market to analyze how deep the price black hole of Tao Wei furniture

Recently, Wang Linpeng, the president of the Real Home, announced through Weibo that he will be the first to introduce “clear price” in the furniture industry. Wang Linpeng said that this move will help businesses focus on improving management and service levels. As of the date of publication, the home has not yet officially announced the implementation plan, "clear price" is still in the stage of soliciting opinions, and the home of the Foshan Daily said that it is not yet interviewed.

Recently, the reporter visited a number of professional markets such as building materials and furniture in Foshan, and explored the chaotic image of the home market.

Market perspective of Taowei Market

Merchant 1: The high price is set for foreign businessmen

The reporter selected a quotation with a price of 750 yuan in a Taowei professional market. When asked if there is a more favorable price, the salesperson told the reporter that it only needs 290 yuan. This is a discounted sale with a retail price of less than 50% off. Such a large discount is not uncommon in the building materials market.

After visiting a number of building materials market reporters, if there is no large-scale promotion, the merchant will not make promotional advertisements or shopping guide information, but as long as the consumer asks more, grinding more time, the salesperson will naturally take the bidding list and the computer. Give customers a delightful discount to attract consumers to buy.

The Douglas washbasin marked 1789 yuan is sold at a discount of 8.8 percent. The original price is 2757 yuan. The toilet with the specification of 680×370×735mm is sold at a discount of 20%. The bathroom with the lowest price is sold at a minimum price of 5.5 percent. The price is 68. Yuan, a specification of 600 × 600mm Tengda ceramic tile to 37.5 yuan deal ... Since the business will certainly give consumers a low discount, then why not directly mark the actual price? Mr. Shi (pseudonym), the person in charge of the sales of Baile Sanitary Ware, told the reporter that the price on the product was set for foreign investors.

In the areas of Jihua Road, Jiangwan Road and Wugang Road in Foshan, the ceramic professional market and shops have become a city, with numerous product categories and one-stop sales, which not only attracts a large number of home improvement customers, but also attracts a large number of foreign merchants. purchase. "Foreign merchants have a particularly strong bargaining power, the price is higher, the bargaining space is larger, and the customers are more comfortable to trade." For home improvement customers, Beile sanitary ware is sold at a 20% increase in ex-factory price. "Customers are also used to bargaining, and we will not trade at the price." En brand bathroom Guo Xiaoying told reporters.

Merchant 2: Different prices have different prices

Almost all products in the building materials market will be priced at a high price and then sold at a low price. Only some well-known brands are sold at the price, which is an unwritten rule in the industry. At different times, the discounts are not the same. In addition to the launch of the special 288 yuan, 368 yuan bathroom rack four sets, En brand bathroom, after this period of time, this product can only be sold at 6 to 7 percent of the price.

"If you want to buy, advise you to buy the cheapest before '3·15', the price of the same product will rise after '3·15', the next round of price reduction promotion is 'May 1' and '11'. But the price will not be lower now." Guo Xiaoying said.

Belle bathroom also launched a shower faucet with an original price of 1,180 yuan and a current price of 699 yuan. “This product has always been very popular, but it was sold too much before last year, and it was not sold out. It was taken out during the '3·15' period to promote the promotion.” The salesperson told the reporter that many brands will carry out the highest during the year. Promotional promotions, "There are many brands in the mall, discounts, promotions and promotions are determined by the merchants themselves, generally different."

Merchant 3: The low price is actually a sample

There is also a special discount product - sample for the purchase of building materials. When the reporter approached Huayi Sanitary Ware, the sales staff took the initiative to recommend a sink with a size of 810×430×230mm. “Buy other products can only give you a 30% discount. Buying this one can give you a lower discount.”

Ceramic sanitary wares often need to participate in sales activities from time to time, and samples become the “sacrifice” of the exhibition activities. Merchants will also use the "3% discount" as a promotional gimmick, but in fact only the samples in the store to enjoy this discount. "This product has been inspected and not damaged. If it is accepted, it will be sold to you at a low price. The manufacturer will not have to make a special order." The salesperson said. The “sample” can also be a proofing product during product development or a product that is damaged during transportation.

In fact, consumers who buy large pieces of Taowei products must not be cheap, because in the event of quality problems, consumers not only spend money, but also need to invest more cost and time to replace or repair, so consumers should check carefully. Products, ask for installation and post-maintenance services, and purchase carefully.

Market perspective furniture market

Discount is a regular behavior

So what is the price of furniture in Foshan market? On the 18th, the reporter visited a number of furniture stores in Lecong and Chancheng. They found that most furniture stores were not well-known in the price list. The sales staff said that even in normal times, there would be discounts.

In the furniture store named “Shengjiamei” in the North District of Lecong Shunlian Furniture City, the reporter saw a corner leather sofa with “three people + chaise longue”. The price tag is very small. It is difficult to notice if you don’t look carefully. . When the reporter asked about the price of the product, the salesperson took out the calculator and pressed it to the reporter for the price of 16,800 yuan, which was lower than the price marked on the price tag. The sales staff also told reporters that in addition to the price of some special products, the rest of the goods are playing 6.5 fold.

Subsequently, the reporter came to a board-and-wood furniture store called Dr. Mu, and the sales staff told the reporter that all the furniture products in the store were hit 4.5 fold. “Because we are a factory-operated store, the discount is relatively stable. Even on holidays such as 'May 1' and '11', the discount does not change much.” In the fashion store next door, the salesperson Ms. Gong introduced. All furniture has a 20% discount.

At the same time, the reporter visited the furniture store of the Oriental Plaza in Chancheng. It was found that compared with Lecong's price tag, most furniture stores have relatively clear indications of furniture prices. However, is this the real price? The reporter walked into several furniture stores as consumers. Similar to Lecong, the discount sales seemed to be the regular behavior of each store. In the Jianmei furniture store, a set of leather sofas with a total length of about 3.6 meters is worth 6,980 yuan, and some samples are for clearing. Sales staff said that in addition to some of the furniture products in the store to make special offers, other products are 25% off.

Consumer case

Free shouting is not "reliable"

Not all products in the mall are "clearly priced", and some are not priced. Only when the consumer asks for the price, the salesperson will quote the bidding list, or look at the person's quotation, and test the consumer's bargaining power. "After entering the store, so many brands have so many products, the prices are different, but also one by one asking price, one by one bargaining, I really don't know which one to buy." Mr. Shen, who worked for one and a half years, finally decided Determined to buy a house, but the dazzling building materials made him feel at a loss.

At that time, Mr. Shen looked at a 600×600mm Chili sand tile in the ceramic professional market, but the product did not have a price tag. Under Mr. Shen’s inquiry, the salesperson vaguely called out the price of 115 yuan per piece. "He is so hesitant to bid, I feel that there is a problem."

After a slap in the face, the sales staff finally agreed to sell at a price of 57.5 yuan per piece. Although he cut half of the price, Mr. Shen did not feel a sense of accomplishment because of the successful price hike. At this time, he was even more puzzled. "There is so much drop, the business can still be profitable. This kind of transaction makes me feel very unreliable. Even if I bought it, I still feel lost."

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