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For Tetra Pak, this is not just a green action that focuses on environmental protection, but a strategic adjustment, because Tetra Pak knows that maintaining the sustainability of forest resources is tantamount to continuing its lifeline.
Tetra Pak's FIS Road Tetra Pak aseptic packaging is made up of paper, aluminum foil and polyethylene plastic, which can effectively block external pollution and oxidation, thus ensuring that the products in the package can have a longer shelf life without refrigeration and preservatives. . At the same time, because the production, transportation, retail, storage, and consumption do not require cold chain equipment such as refrigerated trucks, refrigerated sales cabinets, refrigerators, etc., it is naturally conducive to energy conservation and emission reduction, regardless of the protection of the social environment, or reduce personal life. The "carbon footprint" is positive. In addition, the brick-type aseptic packaging design makes it easier to use the space to a large extent, which improves the logistics efficiency and further reduces the energy consumption.
After consumption, Tetra Pak is a resource that can be recycled and reused. Through hydraulic pulping and aluminum-plastic separation technology, the paper, plastic and aluminum foil in the composite paper packaging can be completely separated to realize the green cycle from resources back to resources. Mode; or through plastic wood technology, color music board technology, etc., turned into park fences, trash cans, desks and chairs, outdoor flooring, paper and hangers and other rich and practical environmentally friendly products, and has a good market prospects.
75% of the raw materials in Tetra Pak aseptic packaging are cardboard, derived from renewable forest resources. Tetra believes that the forest is a good packaging for the earth. In order to protect the environment and keep the forest alive, Tetra Pak implements stringent standards in the procurement of raw materials to ensure that 100% of the board used is derived from well-managed forests that are consistent with sustainable management principles.
In 2007, 80% of Tetra Pak's global paperboard suppliers received the Forest Stewardship Council (FSC) Chain of Custody certification. Tetra Pak promises that by 2015, all of its paperboard suppliers will be certified by the FSC Chain of Custody. In 2018, all Tetra Pak global packaging and printing plants will complete this certification.
FSC certification helps Tetra Pak achieve local strategy. Currently, Tetra Pak's aseptic paper packaging products sold in China, the raw materials of plastics and aluminum have been purchased in China, but the procurement of pulp is still from Northern Europe and America. Imported from cardboard processing enterprises in other places. At present, Tetra Pak's packaging board suppliers with FSC certification mark in China are mainly from Northern Europe and Brazil.
The cost advantage of localized procurement is unquestionable, but the reason why Tetra Pak does not carry out localized procurement of cardboard in China is because the quality of cardboard and environmental protection of Chinese domestic suppliers are far from the requirements of Tetra Pak. Ms. Yang Bin, President of Tetra Pak (China), said that as more forestry resources in China receive FSC certification and the quality of domestic paperboard suppliers improves, Tetra Pak will consider developing cardboard suppliers locally.
In addition, peer initiatives have forced Tetra Pak to accelerate the launch of green “new clothes†in China. According to industry insiders, before Tetra Pak, Tranlin Packaging and SIG Combibloc have launched FSC and similar certified aseptic paper packaging products in China. These two are the main competitions of Tetra Pak in the field of aseptic paper packaging. opponent.
At present, global forest resources are declining in terms of quantity, area and ecosystem diversity. Some consumers in Europe and the United States refuse to buy wood products without legal provenance.
At present, this awareness has awakened among Chinese consumers. There are indications that environmental protection has become a manifestation of “soft competitiveness†in commercial competition.
In the field of aseptic paper packaging in China, Tetra Pak's status has not changed. But the fact that market share is divided is also an indisputable fact. In 2008, Tetra Pak's share of the aseptic paper packaging market in China was about 85%-90%, which was called the “Boss' boss†in the industry. Now, this proportion has been diluted to more than 70%.
The industry has voices saying that the difference between the quality of packaging materials, Tetra Pak, SIG Combibloc and Tranlin packaging is not large, but in terms of price, the relatively low price of local packaging materials companies has become a killer.
Environmental protection is the general trend of the packaging industry. Green packaging is the development trend of the whole packaging industry. Dairy packaging is the first requirement because of its wide range of use. Dairy packaging is constantly developing towards “4R+1Dâ€, ie low consumption and low. Quantity, reuse, recycling and degradable directions. The greening of dairy packaging should be reflected in the greening of the whole process. From raw material manufacturing to recycling, every link must be energy-saving, material-saving, and harmless.
First, the use of green materials, polylactic acid as a fully biodegradable material, has been made into container-packed dairy products in some developed countries. Ecolean packaging is also a more environmentally friendly package due to its low resin content. The use of new glass bottles is also growing. The PET material is used instead of the PS material to make the cup, and the cover film and the label are made of paper materials.
The second is packaging design, without over-packaging design. The wall thickness of the container is uniformized and thinned, and the design of the large-capacity packaging drum relatively reduces the amount of material used.
Third, the use of flexographic printing in the production process, the use of water-based inks, eliminating the contamination of chemical solvents.
The fourth is the recycling of packaging materials. For the aseptic brick packaging with poor environmental protection, three recycling technologies have been developed: 1) hydraulic reclaimed pulp technology, separating the pulp from Tetra Pak, producing recycled paper, and the aluminum foil It is extruded into granules and becomes a raw material for plastic aluminum products. 2) Plastic wood technology, paper fiber and plastic contained in Tetra Pak itself, crushed and extruded, can be directly produced into indoor furniture and outdoor gardening facilities. 3, plastic pallets such as industrial pallets; 3) color music board technology, the Tetra Pak directly pulverized, hot pressed to make a color music board, and then processed into a fruit box and other beautiful and durable products.
Environmental protection "FSC" road is the general trend of the packaging industry
According to reports, in August and September of last year, some "FSC" green small logo appeared on the Tetra Pillow and Tetra Pak packaging of some milk products, and this label was attached, which means Tetra Pak from raw materials. The packaging from the source to the post will be certified as a “forest sustainable managementâ€.