Thoughts on Packaging Design of Characteristic Products in Jiangxi (2)

3 The development direction of Jiangxi specialty product packaging design

From the market share of Jiangxi specialty products and research on product packaging, Jiangxi specialty products still have great potential for competition in the market, and the grade of packaging design needs to be further improved. The main three areas can be explored.

3.1 Focus on regional culture

The geographical characteristics of the featured products are distinct, and the emphasis on regional features in packaging design is the design principle of specialty product packaging. Jiangxi's specialty products are mainly agricultural and sideline products and have a strong local flavor. The ceramic culture, Hakka culture, and sui culture that are given by Jiangxi's regional characteristics are also very representative.

From the perspective of the cultural value of product packaging, Jiangxi's regional characteristics are the key to reshaping the image of Jiangxi's featured products and corporate culture. The regional culture of product packaging can be mainly reflected in packaging color, packaging graphic design, packaging materials and other aspects.

3.2 Combining New Processes and Materials

The packaging of specialty products in Jiangxi generally has a single problem of packaging forms and packaging materials. Combining local practices and seeking new processes and materials is a breakthrough in the packaging of specialty products in Jiangxi. The current packaging trend is moving in the direction of the original ecology. The bamboos produced in Jinggangshan, Jiangxi, and Jingdezhen's ceramics are all local green packaging materials. They not only have advantages in market competition, but also meet the green packaging design and sustainable development strategies that are now emphasized.

3.3 Focus on Humanities

Paying attention to the humanistic spirit is the responsibility of the society and the embodiment of the social value of packaging design. Emphasizing regional features in culture and emphasizing sustainable development strategies in materials are not only to have competitive value in the market, but also a kind of humanistic care for the packaging design of specialty products. The attention to the humanistic spirit is the main way of the inheritance of human civilization and the development of human society.

4 Conclusion

The characteristics of the packaging of featured products are significantly different from those of other products in both cultural taste and packaging. The most important quality of product packaging is the product quality and corporate culture. The packaging of featured products should follow the inherent cultural and geographical characteristics of the product, and be strengthened to give people a clear visual image. This is the most fundamental responsibility for the packaging of specialty products. Reforming the packaging form and materials is the only way for Jiangxi specialty products to seek development and broaden the market. The reflection of regional characteristics and the care of the humanistic spirit are not only a way for Jiangxi's specialty products to enhance product image and corporate image, but also a special mission for Jiangxi specialty product packaging to promote Jiangxi's regional culture.

Xiong Xingfu, Guo Wenjing Nanchang University

Source: Packaging Project