Trademark Design Knowledge Collection--Graphic Brand Logo (II)

Normal align=left> Section 2   Abstract graphic logo logo

Normal align=left>     The so-called abstract graphics refer to geometric shapes that do not represent any object image. The abstract shape has a certain degree of analogy and can lead people to a wide range of associations. For example, "points" occupy a very small area or volume relative to the existing space, and how their shape is often visually secondary. It can be a white sail in the sea, or a person far away in the boundless snowfield. In short, it is a point. This is the abstractness of the shape. In form, it has a similar universal meaning. This form of high degree of simplification and generalization is just an abstract shape. Another content refers to the abstract manifestation of the nature of the form that is the inner tension. From the perspective of form perception and psychology, the viewer intentionally or unintentionally feels the change in the internal tension of the form as the vitality of life. Our use of abstract graphics for trademark design is an abstract form with both analogy and internal tension. Transform the abstract form into an artistic image that has vitality and can cause people to strongly associate and resonate.

Normal align=left> abstract graphic logo design elements of a little, line, face, body four categories. Each sculptural element is relative to each other, with their aggregation, segmentation, movement, or space changes, they can be converted to each other. If the point gathers or the trajectory of the motion becomes a line, the accumulation or trajectory of the line becomes a surface, and the aggregation or motion trajectory of the surface becomes a body, and the body shrinks or transforms a space into a point, thereby repeating the cycle.

Normal align=left> Since each styling element has a unique sculptural meaning, the appropriate styling elements are selected in the design of the logo according to the company's philosophy, characteristics of the operation, the focus of the performance, and the theme. Make the trademark mark has a unique appearance and artistic appeal.

Normal align=left> First, the trademark mark with the point as the modeling element

Normal align=left> Point is the basic unit of all forms in the styling element and is the origin of all styling. Lines, surfaces, and bodies can be constructed from points. The image of the point is relative, so the feeling of the point is also relative. It is a relatively small image. The shapes of the dots are varied and the dots are most typical. The feeling of dots gives people full, full, soft, light and dexterous. In addition, the linear point gives a sense of sturdiness and rigour. The sensation of other shaped spots gives different impressions depending on the shape. The points are malleable and constructive, suitable for the use of various constituent principles and expressions. The combination of the size, shape, density, and distance between the points can form an ethereal and transparent visual art effect. With the development of modern computers and the telecommunications industry, points play an important role in the design of trademark marks.

Normal align=left> American VENTURE graphic design company's logo, arranged in a “v” shape with the size and number of dots; the European Golf Association’s logo also uses the dot size gradient to compose the shape of the golf ball. The logo gives people a sense of flicker and etherealness.

Normal align=left> British strategy Men's Cosmetics Trademarks are arranged in square spots, and are composed of partial point mutations. "T", the shape is steady and changeable, suitable for men's temperament.

Normal align=left> "BARIC" computer company's logo, directly with their respective letters as points, arranged in the shape of the letter itself. Creative novelty and unique.

Normal align=left> Second, the trademark symbol of the shape of the line

Normal align=left> The length of the line is a modeling feature. Lines are divided into straight lines, curves, zigzag lines, etc., and various lines have different expression features. Such as: the vertical line has a direct, rising, falling, serious, strong feeling; the horizontal line has a feeling of rest, stability; slashes with a leap, a sense of momentum; curve with indirect, elegant, soft and sporty sense; zigzag line with a stable Powerful visual effect from the forward. In addition, the line's expression depends on its thickness, width, length and length, as well as the direction of the line. Endpoints and sides of the shape. These factors can be used to shape the directionality, speed, sense of distance, and strength of the line.

Normal align=left> Brazil Nova Textile Company's trademark, using the superposition of curves to express the soft and beautiful features of textiles. China Silk Industry Corporation's standard