China is the largest country in the toy market in the world. China is also known as the toy capital of the world. This name is not an exaggeration. However, with the development of society, the domestic toy market in China is ever-changing, leading to the emergence of the Chinese toy market. Certain problems. If these problems are not solved in time, many uncontrollable situations will occur. Plush toys can always give people a feeling of warmth and want to hug. This unique charm cannot be replaced by other toys, so whether it is a child or an adult girl, it is always a special attachment to it. Many well-known enterprises regard it as a good gift and gift for customers. With the improvement of people's living standards, cultural level and living conditions, the domestic plush toy industry has quietly risen, according to data provided by the National Bureau of Statistics. : China ’s sales of plush toys reached 5 billion yuan in 2007, and this number will also appear to be “rapidly developing†within the next 3-5 years, increasing at an annual rate of 40%! By 2010, China ’s plush toy market will consume The amount will exceed 10 billion yuan. Faced with such a huge consumer market, why are domestic plush toy manufacturers that are manufacturing bases in the world seldom willing to be involved? At present, most of the plush toys in our country are three-no-products, and there are big hidden dangers, unhealthy, non-environmental protection, poor quality, and excessive prices. Many wholesale markets sell tail products and bad products that companies have long been engaged in OEM orders. Products with the madeinchina logo can be seen everywhere on the market-China is a big country producing toys,-70% of the world's toys come from China, but for a long time most domestic consumers buy and use unqualified products that are rejected by foreign countries. The reasons for the long-term existence of this phenomenon are as follows: 1. Weak consumer awareness: Most consumers' understanding of plush toys has only remained at the level of price and appearance.-When buying, they often put the price factor first. And ignore the importance of the quality of the product itself, 2. Serious foreign toy piracy: Many well-known foreign brands are already well-known in the eyes of domestic consumers, but the prices of their genuine products are very high. Some companies purchase some unqualified underground factories without the authorization of foreign brands in order to expand their own product promotion and reduce costs. Products are used as gifts,-I have visited many large plush toy wholesale markets such as Guangzhou and Yiwu many times, and found that most Disney series products are rough in workmanship and are Sanwu products. Even the products sold in many large supermarkets are substandard products. 3. The supervision of the industrial, commercial and quality inspection departments is insufficient: Although the country has been advocating environmental protection in recent years and has formulated many related industry standards, few companies will implement them in accordance with the national production standards. Once the quality is improved, the cost of the product will increase and lead to a lack of competitiveness in the market. On the other hand The State Administration for Industry and Commerce and Quality Inspection have not strictly required local manufacturers or distributors to sell unqualified products. 4. Chinese toys lack their own brands: According to the data, as of September 8, 2006, none of the toy industry, which is one of the eight pillar industries in China, has won the titles of China Chi, well-known trademarks, Chinese brand-name products, and inspection-free products. This shows the lack of independent toy brands. When good and bad products are mixed, good quality, poor, genuine and pirated products are mixed, consumers' eyes are confused, resulting in the continuous decline in the credibility of the entire domestic plush toy market! The above factors have changed the current domestic plush toy market. The situation should do the following: First, it is necessary to integrate powerful manufacturers and distributors to join hands to guide consumers' consumption concepts, promote environmentally friendly and safe high-quality plush toy products, especially well-known enterprises are buying plush toys as gifts It should be considered that the quality of gifts should be echoed with its own brand image. Instead of perfunctory consumers; Second, the national industrial and commercial, quality inspection and related departments need to strengthen product market supervision, severely crack down on illegal products, and monitor from the manufacturer to the sales terminal; Third, combine product functionality and practicability in product research and development; expand the consumer market for plush toys, so that plush toys not only become the favorite of end consumers, but also the first choice for enterprises when choosing gifts. Fourth, establish a strong domestic brand, use authoritative quality brand products as a market guide for consumers, and guide the trend of domestic plush toy consumption, thus completely changing people's consumption concepts; With the improvement of material civilization and the change of consumer concept, plush toys will definitely change from a dispensable commodity to a necessity for adults and children. Plush toys are a matter of great concern to everyone. China Plush Toys Trading Network is an e-commerce platform for plush toys under China Net Library, which gathers all enterprises in the upstream and downstream of the country for genuine purchases and genuine wholesales. Provide consumers with a professional plush toy trading platform and information, with rich plush toy resources. Fundamentally, the quality of plush toys can be guaranteed. So if you want to pay more attention to the news of plush toys, please come here! 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