“Mixed” fashion fan unbounded series means design without borders

A mixed-race home brand was created by the famous Chinese designer Mr. Li Li and designed by hand. The belief of the brand is “inheriting national culture and spreading Chinese culture”, and is committed to the return and revival of national culture and art. Through the re-recognition and interpretation of traditional culture, the traditional elements are combined with contemporary aesthetics and Eastern and Western cultures to form a thought. The four unique home styles of the company meet four different levels of consumer groups: the unbounded series derived from the global integration of the fashion nation; the inaction series derived from the international oriental design trend; the luxury derived from the luxury perspective of the modern court Series; the Zen-free series derived from the cultivation of the meditation of Enlightenment.

The founder Li Li believes that a person's life has different needs at different stages and different identities. These four brands correspond to the aesthetic needs of different groups of people.

The unbounded series means design without borders. The future is an era of diversification and integration. We call it the global village. The earth is flat. Now it is an era of cultural integration and is an era of complete cross-border. Therefore, culture is a fusion. The positioning of this group is the fashion series, and those who are in their 30s will pursue it.

The positioning of the no-luxury series is the modern court. One thought is very yearning for the court, making the palace's luxury and aesthetics modern and modern, incorporating fashion elements, allowing consumers to enjoy the court's fashion. Unluxe fashion and unbounded fashion are two different things. Unbounded fashion is young, luxury without luxury is heavy, and extra effort is made in luxury. There is no luxury behind luxury. This kind of extravagance is intrinsically different from the local-style dazzle, and it is a low-key and stable luxury.

For those who have high economic ability and reach a certain aesthetic and cultural level, they will pursue inaction. Inaction is a state in which there is no bounds, no luxury, no inaction. In fact, inaction is promising, and inaction is ya. This is the third stage of human nature. It is necessary to enjoy such a process of having culture, spirit, tonality and cultural life. This form of life is called inaction. Therefore, the Wuwei series was launched.

When you enjoy inaction, there is also a pure spiritual improvement. I feel that the material aspect is not important. To return to the real level, you can let go of everything, turn to inner cultivation, and not pursue things outside. This time, there is no Zen, it is a level of spiritual meditation, and it is a religious level. No Zen is a product of meditation. Let the consumer truly return to the inner meditation is the fourth level of life. With the development of the times, the Zen-free series will be slowly introduced. These four series of products are four forms of life, four lifestyles, and four life pursuits.

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