On January 15th, a recruitment information on the Alibaba Group's recruitment website caused netizens to watch. “The annual salary is 350,000-400,000, 60 years old and above, square dance kol is preferred.†After the news came out, some microblogging netizens joked: "After being born for so long, there is still an opportunity to become a rich second generation." ▲ Ali's recruitment inspiration on the 15th and 16th has slight changes in job description However, due to this recruitment information attracted a lot of network attention the next day, into the hot list of microblogging, Alibaba will delete the above description and change to "Taobao will completely customize the scene and needs of the middle-aged and old consumer groups. Affectionate version experience, and through the interaction between family members, the use of precision operations to achieve a more three-dimensional, complex thousands of people." On the eve of the Chung Yeung Festival last year, Taobao’s “My Parents' Mobile Internet Life Report†showed that the online shopping ability of the middle-aged and elderly groups is on the rise. Nearly 30 million parents are keen on online shopping, of which the age of 50-59 is the main force and the ratio is as high as 75.27. %. However, Alibaba has set the age of this recruitment target above 60 years old and it seems to be out of touch with reality. The Plaza Dancer, who has settled in the major square dance app, Mei Jiujiu spoke bluntly to the lazy bear sport. “Ali does not understand square dances, and the square dancers are very young. Where are those over 60?†In Fan Zhaoyin's view, middle-aged and older e-commerce may become the next enthusiasm, "but it has little effect on us." The main battlefield for the development of e-commerce business is to love square dance in WeChat. "The habitual path of middle-aged and old people to use mobile Internet is not in Taobao at WeChat," he said. This point has also been confirmed in the joint publication of the "Elderly Network Consumer Development Report" jointly published by the Jingdong Research Institute and the China International Electronic Commerce Center Domestic Trade Information Center. The report shows that elderly users are more inclined to WeChat shopping. In 2017, the number of elderly users using WeChat shopping increased by nearly four times compared with the same period of 2015. Nearly 10% of users purchased via Weixin in Jingdong. It is worth mentioning that Jingdong Big Data shows that in the first three quarters of 2017, the annual per capita consumption of elderly users of the Jingdong platform has reached 2.3 times the platform average. This may mean that the domestic integrated e-commerce platform may become a new competitor in the mining of middle-aged and elderly consumers. For Square Dance Ventures, there is less and less time left for them to grab the bonus period. This article is from lazy bear sports, if you are involved in infringement please contact delete Tv Stand,Led Tv Stand,Wall Mount Tv Stand,Tv Stand With Mount DUOBUY TECHNOLOGY SHANDONG CO., LTD. , https://www.doubuytech.com
In the recruitment information at the time, it was described as follows: “The team serves the Taobao platform and interactive team's family affair†project. In early 2018, Taobao’s “kinship version†went online with the “family accountâ€, aiming to get through all kinds of people. The interaction between the elderly, underage children, etc., using precision operations to achieve a more three-dimensional, complex thousands of people."
It is not difficult to see that Taobao, which has young people as the main consumer group, is interested in operating middle-aged and elderly people. “For Ali, young people are already saturated, and new markets are either internationalized, rural, or aged,†said Qiu Shi, co-founder of Sugar Bean Square Dance, who spoke to lazy bear sports. “The fight for middle-aged and older people It will be more intense." 
At present, the ages of square dancers represented by Yunchang, Michou, Gege, Yang Liping, Wang Mei, and Qi are all concentrated between the ages of 30-45. Fan Zhaoyin, the founder of Love Square Dance, told Lazy Bear Sports that the crowd dancing in the square was about 45 years old. Sugar beans also said that the lead dancers are basically under the age of 55.
Despite this, the e-commerce giant's attention to the middle-aged and elderly consumers is still worthy of attention from the Square Dance Venture Company. Since the rise of the Square Dance Venture in 2015, the industry's first round of reshuffle has been completed. After early attempts at tourism, e-commerce, sports events, advertising, and other multiple realizations, at this stage, e-commerce has become the best way to realize these companies. (Extended reading: Another trillion market myth is disillusioned? Square dance business enters the reshuffle period)