A toy called "LOL Surprise Egg" quickly became popular on social networks and was highly recommended by the best-selling lists of toys. How was it designed and developed and popular around the world? What are the little-known stories behind it? The story begins with a security door from the toy manufacturer MGA Entertainment's headquarters, Vanes, California, USA. More than a year ago, in this toy lab, considered "top secret", designers and artists have begun to design a series of plastic dolls with big eyes and small ornaments. ▲MGA artists are designing a LOL surprise egg doll What makes MGA founder and CEO Isaac Larian most happy is that they created a toy that was born out of the box. Born in Iran, Larian immigrated to the United States and established a multi-billion dollar toy empire. His inspiration for LOL's surprise egg comes from an insomnia night. "I have insomnia," he said with a smile. "When you wake up in the middle of the night, you can't sleep, and you madly brush the YouTube site." Larian, who fell in love with YouTube because of insomnia, found that a video was particularly popular: thousands of children took out their toy boxes and took out their new toys. These so-called "out of the box" videos have been played for millions of times. ▲Isaac Larian, founder and CEO of MGA Entertainment That night, an idea was formed in the heart of Isaac Larian, that is: a new toy designed to unpack and record your own out of the box process – for kids who are used to smartphones and tablets today, this will be Perfect accessory. “I said, 'We have to make a real out of the box, so that every child can open the box.†Larian said, “Nobody knows what toys are in the box before they are opened.†Since its initial public offering in December last year, MGA has sold 25 million sets of LOL surprise eggs. Moreover, it is likely to be the best-selling toy of the year. Because many retailers' stocks are out of stock, online scalpers have squandered their prices for thousands of dollars. ▲ On YouTube, the popular new toy "LOL Surprise Egg" in 2017 is out of the box. Consumer psychologist Kit Yarrow analyzes that every holiday season seems to have an explosion toy. "It's not easy to be the explosion. You can plan carefully, you can also use psychology, but whether your toy can become a hot explosion, there is still chance and luck." ▲ Consumer psychologist Kit Yarrow. In the process, can the toy company work? Or is it true that these happen naturally? “In most cases, companies are reluctant to admit that they are trying to manipulate consumers, but in fact, I think the company really wants to capture the consumer psychology and use products to cater to this mentality.†A few years ago, every child had only Zsu Zsu hamsters. Who can forget the Phoebe Elf, or the itching doll? But all the explosions will be in the face of this toy: broccoli doll, 1983 Christmas shopping season, this doll makes consumers crazy. ▲ In 1983, consumers lined up to buy the necessary toys for the season: broccoli dolls. “This is a plastic face doll with yarn and hair. It looks like... What did we think of it?†Jody di Franco said she was only 11 years old. In the 1983 CBS news report, she and her mother were involved in the chaos of buying broccoli dolls. When the doll was taken away from her by another customer, she cried. “Is this what Christmas is all about?†Her mother asked, “An adult woman snatched a doll from her child?†▲ 11-year-old Jody di Franco and her mother, when her broccoli doll was just taken away by others. At this moment, Franco smiled. "I only know that I want that doll at the time, maybe just because they are on TV, my friends will definitely buy it, you know, when you are 11 years old, when your friends have the same Things, you will want it too." But for toy manufacturers, since the broccoli doll, the shopping boom of thousands of people has not been repeated for many years. Isaac Larian said: "Thirty-seven years ago, in the year when I started my career, you only had to make a TV commercial and launch a toy on TV. Within two weeks, you can know whether it is a success or a failure. Now, the child We don't watch TV." The ratings for children's TV networks Nickelodeon and Disney Channel have fallen by more than 50% since 2008, while out-of-the-box videos have been played on YouTube for more than 11 billion times. So Larian decided not to use any TV commercials when promoting LOL Surprise: "I said, 'We won't do that, we won't put it on TV, let's play with new tricks.'" In order to promote his new product, Larian sent the toy to many children - in those sleepless nights, he saw the children's out of the box video. For example, four-year-old Everleigh Soutas, her LOL surprise egg has more than 2 million hits. Her parents, Savannah and Cole, their dogs, Carl, and Everleigh, rely on sharing their daily lives – now, plus recording out-of-the-box videos. “If it’s not YouTube, I might be completing my nursing school,†Savannah said. “Social media, especially YouTube, is a brand new advertising medium.†Cole said, “The children want to see her open the toy, she is also very happy to play, this show has become her toy.†When asked if he likes to record a video, Everleigh replied: "Must!" Is it an adventure to put a successful bet on a social media? “Absolutely, this is the biggest risk,†Isaac Larian responded. "Because no one has done it before, everyone said: 'God, this will fail, it won't work.'" “We chose to take risks and then we got a return.†Baby Breastfeeding Product,Baby Fruit Pacifier,Baby Products,Breastfeeding Pads Jiangsu Xinbei Electrical Appliances Co.,Ltd , https://www.whosalebreastpump.com
