2017 home, from big to strong brand, 20 billion is not a dream, men to thirty years, learning has achievements, called standing; home, if from 1982 China's real estate market reform, the family decoration gradually entered The era of industrialization began to count, and it was the year of its establishment. (Image from the network) In recent years, in terms of product development, brand marketing, channel expansion, and service capabilities, home furnishing companies have greatly improved in the past, especially with the help of connected technologies and smart manufacturing, especially in the development. Inflatable Mattress,Summer Inflatable Mattress,Swimming Pool Float Mattress,Inflatable Pool Float Mattress J&TZ CO.,LTD , https://www.inflatable-toy.com
However, in terms of volume, it is still not the same as the home appliance of the same family. There is still a long way to go in the future innovation. In 2017, specific to home furnishing companies, many brands have established in the industry. In 2017, in response to the transformation and upgrading, TAs are committed to promoting the industry through their respective paths.
Taking Mengtianmumen and TATA wooden doors as examples, it is the same as the domestic first-line big-name enterprises. The former focuses on wooden doors for 18 years, and opens wooden doors to mute the first. Design and marketing are leading the trend of consumption; the latter is 28 years of high-end decoration, including wooden doors to wooden doors, background walls, bookcases, wardrobes, etc., all of which have been transformed and customized in recent years. Smart manufacturing, continuous practice of Industry 4.0. Both are fast walking on the road to the billions, bigger and stronger!
Big-name tricks 2017 home event big inventory focus power
For the Jiusheng brand, which is pragmatic and focused on solid wood for 17 years, it is highly regarded in 2017 and has attracted attention. “There is also a big market for small categories.†Zhang Kai, the chairman of the “second generation†and new chairman, points out that from the perspective of consumers, health and Quality is always the first pursuit of Jiusheng flooring. For the future planning, "will be positioned in the field of Jiusheng wood floor heating floor", he also proposed the vision of creating a "consumer brand."
On the winter solstice of 2017, accompanied by the hot air of dumplings, the TATA wooden door conference was scheduled to arrive. Since the 19th anniversary of TATA wooden door development, in recent years, it has cooperated with Liang Zhitian, Dai Kun, Yu Bin, Meng Ye, Rui Nen and other design big coffees to change and lead the trend of life with design, or to force Tmall double eleven, and for years Acquired impressive market performance; or with Lin Zhiling, Li Chen, Xiao Songjia, Xie Na, Zhang Liang, Ding Ning and other stars, joint marketing for brand building and so on... but only one point, 19 years has not changed: TATA wooden door, Focus on the mute door!
Multi-brand operation
On July 21st, 2017, the 20th anniversary of the industry's peak, its chairman Zhang Wei released the future strategic planning, multi-brand layout, public-owned home improvement two-wheel drive, all-inclusive round decoration, morality and complete decoration, industry's peak Novartis, The peak of the industry, the decoration of the nest villa, the industry's Fengnuo Chuanggong and other six swords, the sword refers to Baicheng, 10 billion, a hundred years.
The five brands of "Tiantan", "Longshuncheng", "Cai Nai Great Wall", "Jinyi Beimu" and "Aile House" under the Tiantan furniture are positioned in the middle and high-end, focusing on high-end solid wood. And Katina, Wujin Prince, Red Wings and other products are getting younger and younger in terms of color, style and style.
Technology leads product innovation
On May 26th, 2017, Dongyi Risheng released non-toxic custom home decoration, bringing electrostatic powder coating technology popular in aviation and electronics to the home improvement industry. Home improvement products will be more environmentally friendly. Chen Hui, chairman of the board, told Sina Home With the help of technology, Dongyi Risheng will transform the new model of home improvement, capital and industrial two-wheel drive, will build a big home consumption platform in the future.
On July 8th, 2017, the construction of the Guangzhou Construction Expo, the realization of “0 formaldehyde, 0VOC, 0 release†in Boloni Cai Mingkou’s unrestrained, also benefited from electrostatic powder coating technology, showing that technology-enhanced home has become the standard of the industry development trend. Match.
Everything is user-centric
On March 4th, 2017, Gu Jia “Let Love Sounds and First User Conference†was opened in Hangzhou. 300 home users felt warm and talked about home life, and “user†became the absolute protagonist. At the beginning of the establishment, the “love space†with its own traffic is dedicated to the liberation of the younger generation. On April 23, 2017, the standardized home improvement products with the theme of “determined happiness†were released, price, quality, effect, duration and service. The deterministic, user-centric behind is standardization, which breaks the tens of billions of spells in the home improvement industry.
Practice Industry 4.0
Shangpin home with smart factory, using the platform's big data and cloud computing capabilities, storing millions of design solutions in the cloud, can be customized for users with different home matching design solutions! Zhou Xuen, the chairman of Huari Home, also believes that the home business should practice the industry 4.0 and must have the initial intention of doing a good job.
Custom power
Sophia, Shangpin home, European style home, Weiyi custom, Zhibang kitchen cabinet, gold kitchen cabinet, Jiangshan Ou Pai, I Le Home, Piano... Customized furniture in 2017 is remarkable. With capital, it will help it to be empowered in terms of design improvement, research and development capabilities, capacity expansion, etc., and as people's demand for whole house decoration and personalization increases, custom furniture will be realized in the next few years. A big outbreak.
When the home is in the middle of the year, the industry brand has been established, but how to become bigger and stronger will test the continuous innovation ability of each brand.
Group group listing, CP mutual exchange, cross-border AI, factory far away from home, 100,000 US dollars design bonus... 2017 home circle, no fun!