In March 2014, Packback's founders, Kasey Gandham and Mike Shannon, presented their ideas to investors on ABC TV's Shark Tank show. For the first time, Mark Cuban was awarded the investment sponsorship. Joined Packback's investment camp. At the time, Packback took the electronic textbook rental business model. Kuban invested $250,000 in Packback and received a 20% stake in the company. After the Kuban investment, Packback continued to invest $900,000 in seed round financing to develop its own e-text rental business. But then the company did something that everyone couldn't think of - it turned to artificial intelligence. Although Packback still has a place in the e-textbook business, the company's main focus is on the business of artificial intelligence, which uses artificial intelligence in university classrooms to score students' curiosity, thus inspiring more criticism. Sexual thinker. Packback's other co-founder, Jessica Tenuta, introduced the business in her TED presentation. In addition, Packback's 1.5 million additional financing also proves that the company is planning this. Although many investors are frustrated by the dramatic shift in the key business of Packback, Cuban is very excited about it. We talked to him about the prospects of the educational technology market, artificial intelligence, and a series of questions about the secrets of each company's success. Have you considered the investment direction of education technology before Packback appeared in the "Chuangzhi Winner" program? Mark Cuban: Yes. Obviously, applying technology to education is an opportunity many people, including me, see. I am on the online education promotion company Ranku to achieve a good exit, I think Packback is a great opportunity for me to work with two outstanding entrepreneurs. You invested in Packback in 2014, why did you stick to it when other investors left? Kuban: The company's performance problem is a question that should be answered by management. As for why I stuck to it, because I think they are very focused on driving companies into the market, they can provide unique, differentiated solutions. They are not discouraged, but constantly hone themselves and satisfy customers. If the customers are full of praise for this company, it is not difficult to understand why I persisted. The road to success has never been smooth. I have also experienced bankruptcy and experienced different stages of fear, excitement and gains. But at every stage, I am constantly grinding myself. Packback reminds me of this. Packback has moved from an electronic textbook rental business to creating AI products and courses for university professors to improve students' critical thinking. What do you think is causing Packback to make this transition? What can other companies learn from it? Kuban: I am an iron powder of AI, and AI will have a major impact on the world we live in. Integrating AI technology into a student-oriented solution is not an option, but a must-do, and we have witnessed this. Packback allows you to think about problems from the customer's point of view, focusing on finding the ones that really need to be addressed. They kept asking questions and then questioned the importance of establishing critical thinking in textbooks in the education system. Now, the focus of their platform is to ask questions. I have said before that the company's failure is not due to lack of funds or attitude, but because of lack of mind and effort. Which point in the field of education technology encourages you to invest in it? Kuban: In 2014, many companies did not enter the field of education technology. Packback started early, and their early foothold in education technology was very attractive to me. The education business is very difficult and will make many entrepreneurs and investors feel discouraged, but the opportunity is there. I don't think we can avoid it because of difficulties. It just means that we need to work harder to find a team that can achieve this. Sales are important and hard work is important. Packback shows us what we need to do to succeed in education. You said in a statement before: "AI will play a huge role in the future of education." What do you think is the role of AI in education? What kind of attraction is it for you? Kuban: Artificial intelligence affects everything and affects all aspects of education. From curriculum to teaching to learning, it will be touched. Packback is positioned as a leader in educational technology because they maximize the influence of teachers in the classroom. Throughout the long history of history, we can see that when we can use automation to save our own time, human potential can be opened. AI will help people lead a better life. If you can apply this to education and apply it to students, educators and administrators, you will find that there are great opportunities. You have also said that cultivating independent critical thinkers is the future direction of education. Isn't this the focus of education has always been concerned? Also said that this is a new focus? Kuban: Yes, this is the focus of education. However, you have to know that dreams and reality are not always consistent. If they have achieved this consistency before, then college students can get a full-time job after they have earned a bachelor's degree, but now this is not the case. The goal of Packback's effort is to align goals and execution. In the field of education, what other aspects need technology to subvert? Kuban: I think we need to increase our investment in young students and raise expectations for them. I am very worried about those children who did not continue to go to college after high school. 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