Growth to get 50 million yuan Pre-A round of financing early childhood education online one-on-one ushered in spring?

Today, the online child growth advisory platform “Growth Insurance” announced that it has received RMB 50 million Pre-A round of financing. The investors are Dark Horse Fund, Kunzhong Capital and Dachen Venture Capital. Lu Xiaode, founder of Growth Insurance, revealed that this round of financing will be mainly used for lecturer recruitment, curriculum development, and technical input.

In September 2015, the Growth Insurance App was officially launched. At present, its main products include evaluation, one-on-one online training and light consultation. Lu Xiaode said that the number of children in China is currently 140 million, and the "2016 China Family Education Focus Report" shows that 80% of children have problems with insufficient attention and learning ability, which makes parents feel anxious. Beginning in September last year, a one-on-one online training program focused on cultivating the attention, creativity and mathematics of children aged 3 to 12 has become the focus of growth protection.

For online one-on-one, many people are no strangers. However, compared to the hot field of English training and the K12 field, online one-on-one in the field of early childhood education still exists as a "virgin". For a long time, this track was not even optimistic. Then, after the growth guarantee is recognized by the capital, will the spring of the kindergarten one-on-one online come along?

Online one-on-one

This time when I came to the growth insurance, I found that its slogan has changed from “resolving the N problems of parents” to “improving attention and getting good grades”. Behind the change of slogan is the adjustment of the focus of the growth insurance business.

In August 2016, Growth Insurance was launched on the basis of the light consulting business and launched the evaluation service. In September 2016, after the one-on-one online training course was launched, Growth Insurance formed a product matrix of “light consultation + evaluation + online course”. After half a year, the interior of this product matrix has changed a lot.

Through the multi-intelligence theory system, Growth Insurance independently developed three major product courses and fully supported pre-class evaluation, after-school feedback, and light consultation services.

Lu Xiaowei revealed that the one-on-one online training course has gradually developed into the main business of growth insurance. In February of this year, the revenue of this product has accounted for more than 50% of the growth of total growth insurance. “The number of students in the one-on-one online training program has increased from 19 at the beginning of the line to more than 600 now,” she said.

One-on-one online training for Growth Insurance includes three categories: Attention, Creativity, and Mathematical Competency. Before the class, the growth insurance will evaluate the child's corresponding ability from different dimensions. According to the evaluation results and the child's age group, choose the appropriate experience class for the child. After the experience class, the teaching and research teacher combines the evaluation and experience class. The most appropriate learning program allows the child to enter the online classroom for one-on-one training at the agreed time.

Attention assessment report and creativity assessment report

The screen of the Growth Insurance Online Classroom is divided into three sections, Teacher, Student and PPT. In the class, the teacher will use the vocabulary form to carry out teaching and training according to the focus of the one-course training, using the growth-preserving self-made and foreign-introduced teaching aids.

Growing up and self-made teaching aids "My ideals"

For example, in the attention training course of the mustard heap experience, in the second step, the teacher first takes out five cartoon menus corresponding to the five packages, let me pay attention to all the contents of the menu and read them out, and then take out "Guests ordered" asked me to correspond to several packages. After I answered the mistakes, the teacher asked me to pay attention to the difference between each menu and other menus. In this way, step by step, refine and guide, until I can answer most of them correctly.

Growth insurance online classroom

In the small way, for children, the training of attention, creativity, and mathematical ability are just needed, which is conducive to the future growth of children. And this may be one of the reasons for the rapid development of the one-on-one online training course.

It is understood that with the rapid development of one-on-one online training courses, this round of financing will mainly be used for one-on-one lecturer recruitment, curriculum development, technology investment, etc. The future one-on-one online training course will be growth insurance development. The focus of the direction.

Open online and offline traffic

According to the mustard heap, as of January 2017, the number of growth insurance users exceeded 1.6 million, the number of consultations completed was 227,900, and the completion time was 2,818 hours. In January 2017, the monthly order volume was 29,000 and the repeat purchase rate was 42%.

Since December last year, Growth Insurance has begun to develop the B-end market while developing the C-end. Yesterday afternoon, Lu Xiao revealed that at present, the growth insurance has entered more than 1,000 kindergartens in Shanghai and Henan.

It is understood that there are two main forms of cooperation between the growth and kindergartens, one is to provide students with assessment services, and the other is to provide detailed assessment reports to the kindergartens after the assessment of the students, to help them better understand their own student.

“Now the cooperation with kindergarten is mainly the first one.” Lu Xiaoyan said frankly that they hope to use the B2B2C form to guide the flow of one-on-one online training courses and open up the traffic of B and C.

In addition, Lu Xiaode said last year that the future growth guarantee will go online from the offline, and this idea will be put into practice around May this year. Growth Insurance's first offline experience store will open in Shanghai in 3 months.

In the view of Lu Xiaode, in addition to displaying the brand, another important reason for the opening of the store is that “it is easier to implement small class now.” She said frankly: "One-on-one gross profit is certainly not as high as small class sizes, but our courses are not suitable for small class sizes online, but offline is not the same, and for parents, you will be online and offline. Better choice."

She said that in the future, the Growth Insurance Association will open up the traffic on the line and the B side, and will also open the online and offline traffic, and guide the offline store through the online line to promote online business development through offline.

Make up for the shortage of the domestic market and introduce overseas children's education resources

Since last year, Lu Xiao has carried out a team of growth insurance, and has traveled to Japan, Israel, the United States, the United Kingdom and other countries, in order to find overseas high-quality children's educational resources and introduce them to the country.

Growth Insurance Founder Lu Xiaode and Co-founder榕榕

"Compared with many countries, the development time of Chinese children's education is still a bit short. Although the technology is rising, but the content on the market is still lacking, so we want to look for some years of accumulated content from abroad and localize them. With our traffic, we push it to the domestic domestic market." Lu said.

In order to find suitable content for the introduction, the team of Growth Insurance often seeks cooperation from the exhibition to the office of the organization. In the process, they also found that in fact, foreign institutions also hope to find a bigger market, and have the need to push their content to the Chinese market, but they have not found a suitable channel before.

"We both cooperate and believe that we can achieve a win-win situation." Lu Xiaode said that the introduction of overseas children's educational resources and enriching the curriculum content is also one of the development directions of this year.

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