Yalan Wu is: If you have the motivation, you will start the intellectual competition.

　

In 2010, in the field of furniture industry, China has become a major manufacturing country in the world and has ranked first in the world in terms of foreign trade exports. In the development history of the Chinese furniture industry for more than 30 years, the new century is not only a decade of rapid growth and rapid growth, but also a poem written in the history of the development of the Chinese furniture industry, and this poem cannot be written without us. The joint efforts and growth of excellent furniture companies. To this end, Sohu.com and Sohu Home plan to launch a series of “Ten Years of Changes” interviews, and invited industry leaders to embark on a journey of ten years to share the true feelings of the ten years of changes in the home industry and human settlements.

Interviewed guests: Deputy General Manager of Yalan Mattress Wu Wei

[Sohu Home] Mr. Wu, hello, Yalan has developed all the way to the present, what stage has it experienced in the middle?

45 years of development, insist on quality products

[Wu Wei] Yalan was established in Hong Kong in 1966. In 67 years, the year when Jade TV was established, it was established earlier than TVB. The big things in the middle have gone through a lot.

The first one in 72 years was a key point for the development of Yalan. It was the supplier of the British Far East Command. From that time, British standards were used to demand the quality of our production, so this development for Yalan is A phased one. In the 74th and 75th years, it started cooperation in Malaysia and in Taiwan. In the 75 years, it was the benchmark of the industry in the mattress industry in Taiwan. The second is to expand the market in Southeast Asia and become a brand in Southeast Asia. The third has a certain milestone in the development of Yalan. At the time of the Diaoyutai State Guesthouse in 83 years, because he wanted to purchase mattresses, he heard that Yalan, after finding the Yalan company through overseas Chinese, sent people to Hong Kong to follow. Arran negotiated and purchased the mattress of Yalan.

During the "May 1st" this year, we made an activity of "looking for an old mattress." I went back to the Diaoyutai State Guesthouse to find out the situation. I found that there were more than 300 mattresses still in use, that is, they were used. It is still in use for 28 years and is still intact. And we want to use new products to change them and they don't agree.

After several exchanges, I changed back to four, and one of them was ready to be placed in the Yalan Museum that we are about to open. Since then, five-star hotels in various parts of the country have used Yalan mattresses to start our rapid expansion.

The fourth development is to start building factories in Shenzhen in 83 years. Until now, we have been here, and it is considered to be a relatively early Hong Kong businessman. Just walked all the way. We were also the first to establish a mattress sleep research center. In 02 and 2003, we also held a sleep seminar at the Yalan Hotel hosted by China and the Sleep Engineering Research Association.

Fifth, regarding quality, we are the first company in the industry to get quality certification. There is a special point to be mentioned here. We are also the first in the industry to get Qå”› certification products in Hong Kong. The Qå”› certification is different from the quality system in mainland China. It has been sampling once every 20 days until now, and it has been continuous. Unlike the mainland's censorship system, it only reviews your management system. He is reviewing the quality. Therefore, our quality requirements will be stricter.

[Sohu Home] In the 66 years since the founding of Yalan until now, there are no other mattress brands in 66 years?

[Wu Wei] Yes, but today I don’t know where it is, that is, it is still there. None of the existing companies are older than Yalan.

If you have the pressure to have the motivation, you will have the motivation to start the intellectual competition. Yalan insists on quality and concentration.

[Sohu Home] In the past two years, many companies have started to make mattresses. How do you think about this situation?

[Wu Wei] In the past two or three years, the soft bed field is very lively, and a lot of people have joined in, and the competition is fierce. In addition, the expansion of the store is indeed at least a dozen times more brand investment in this industry, it seems There are now seven or eight hundred mattress factories of Guangle from there.

The reason may be that standing on the shore may feel more comfortable, and then I don't know if swimming is actually quite tired, and I have joined in. It is indeed because more and more open competitors in the Chinese market have joined this field. Just like any industry, like any kind of social development and evolution, it must be "the long-term must be divided, the long-term must be combined", and now it is going In the journey of "long-term must be combined".

[Sohu Home] Do you feel pressure on Yalan?

[Wu Wei] Of course there is pressure. There is pressure for competition, but there is pressure to have motivation. If there is motivation, there will be intellectual competition. So, Yalan has never forgotten that we are not only competing for our market share. We always regard the long-term strength of the company as the top priority. We don't care about the growth of the moment. We care about the long-term growth, because the theme of our brand is now "46 years, the achievement focuses on the beauty of quality", we are embodied in "focus, On the quality, keep going.

[Sohu Home] What impact do you think the development of the Internet has had on the development of the home industry over the past decade, especially the impact of consumer consumption patterns?

[Wu Wei] The development of the Internet is definitely helpful for consumption. Before consumers first said from the information side, consumers may not understand the characteristics and quality of this product, and the reputation of the brand and the market. Now consumers When you want to buy a product, you only need a search. He has all the information he has. The development of the network enables consumers to meet the information requirements instantly. This is the biggest change. The second biggest change, you must have to look for a place to look at it before. Now it is possible to see the product online and see the price comparison. Third, consumers are gradually growing in the 1960s, 1970s, 1980s, and 1990s. Nowadays, consumers are facing the 1980s. Their consumption habits are more convenient and they will seek online shopping. These three changes are also very influential.

The next ten years, the mattress industry has entered the stage of the big waves

[Sohu Home] Do you predict what changes will happen to the mattress industry in the next decade?

[Wu Wei] Generally speaking, from the perspective of industry development, the industry will definitely integrate, and the high-quality enterprises will be retained. Those enterprises that have not kept up with and are not advancing with the times will be eliminated, and no better service will be provided to consumers. The company will definitely be eliminated, which is the first feature of the industry. The second characteristic is that the proportion of online sales will increase, and the proportion of online merchants and e-commerce will increase.

The third feature, because I just said that the industry is already involved in the brand, because the better the brand, the better the company, the bigger the brand, so it will definitely eliminate the bad stay in the end. So few quality companies. A few points in the world, now is the era of Warring States, when there will be a lot of times, there will be such a situation, the brand is the same as the enterprise.

Chinese mattresses are not foreign poor, even better than foreign products.

[Sohu Home] Do you think there is a gap between the domestic level of the mattress industry and the international level?

[Wu Wei] The manufacturing technology is not worse than the European and American, or even more than them, because China is a relatively high-end product for mattresses, and in Europe and America, he is already a popular necessities, so this demand for this The point is different, so the different emphasis on this product also determines his quality. Therefore, the quality of some good companies is beyond the quality of European and American companies. One machine we used, I found this interesting phenomenon in the United States and Europe. We are buying automated machinery in Europe. I have more than 5 million machines. If I want to buy a domestic machine, I can buy it. More than 20 sets, but what I saw in the United States in turn is that they are ordering Chinese machines to manufacture, so the manufacturing technology says that China must not be worse or better than Europe and America. This is also the actual need to decide. Europe and the United States are pursuing low prices because it is a necessity and a popular product, and China is still pursuing quality. They may be lost in three or five years or when they move home, and a mattress in China will take at least ten years, so it is determined by the importance of this maturity to it.

Why are they better than us? The main reason is that they started using mattresses 100 years ago. People used to use mattresses 100 years ago, and we were able to have the concept of "mattress" 20 years ago. We are just In the past ten years, the concept of "mattress" has gradually penetrated into the private sector. It used to be a luxury item. In the past, Yalan's mattress was used as a luxury item. History is better than others.