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For example, a beverage company has problems with its supply chain. Its products will come from suppliers and breweries and hugely different volumes will come to the scene and off-site trading hosts. "It doesn't know how to work together on different volumes," said Phil Richardson, director of Thoughtcrew. "Everything is complicated by the fact that there are different transport companies and different owners and corporate management different places," he added.
Thoughtcrew used a crab metaphor to consider how the company should move forward. The crab must temporarily give up its most valuable thing to it - its shell - in order to increase. The company holds its most valuable brand sacred, and it is unwilling to change what is hindering its development.
Communication enhancement
Using bionics, Thoughtcrew and the company produced 45 new ideas. The different elements of the supply chain are all together and gain new language communication. "You will often find that the marketing department has colourways, the engineers spreadsheets and the finance department will have something else. So, they can't talk about each other saying: "Richardson. He added that one of the benefits of bionics is its universality. "You don't need a bachelor's degree in biology. Bionics even go beyond language - everyone knows crabs," he added. "I've had tough engineers talking to me very excited about crabs," he added.
How does this process work? A company came to Thoughtcrew for a problem and then disappeared Richardson and studied the nature of the problem, any possible solution. He goes back to the company, but their natural exploration is how to solve the business model that can be applied to them. "For example, if a company needs to build a waterproof tape that can be unpicked, I can suggest that as a starting point, mussels and our dismantling mollusk biology and how it can be applied," he said.
Richardson believes that for the packaging industry, the key is to break the 'here's product, how do I package it out? 'Mindset. Instead, he believes that companies should be the seeds of inspiration. At the same time as the natural production, seeds and transmission methods - Peas pea pods grow inside the fruit and produce pollen ideas inside tightly squeezed together so that each grain is protected under. Naturally, it does not distinguish between products and their packaging, but rather thinks of ways to make the whole thing where it is needed.
In fact, this can take several forms. One way is to package the product and the same material, such as pea pods. Thoughtcrew has been investigating with food producers to make biscuits in their biscuit jars instead of polypropylene.
The second method requires the leading edge from fruit - such as the value of the seed package itself. Richardson suggested to line things along the shave soap shaving equipment inside the package. "The packaging may be made of a lazy material though going to you and the cupboard. When you're ready to use it, you'll put it in the fridge and it will become soapy and you can use it to shave," he said.
Personal fit
Pollen tactics use and protect the product itself. The close cooperation of packaging products means everyone's protection. A delicate balance needs to be maintained between products that are close enough to prevent walking, becoming damaged, and squeezing them out of their balance. Pollen use peak locked to a certain position. American school buses use this method. High seats are very concentrated. In the event of a collision, the space between the seats is limited, meaning that children do not move very far and therefore do not self-mutilation. Richardson showed that this method can be used to protect the product in the supply chain - reducing the protective effect of the package, thus reducing the amount of packaging.
Richardson also believes that a company's overall approach to research and development of bionics can be reconsidered along the route. Standard business practice is to get a lot of ideas and Whittle down and then to those who are likely to be the most successful. But Richardson believes that companies trying to stop more high-risk products or strategies. "A lot of companies are excluding things that they think will not work. However, nature will always produce more survival than it will because it knows that some people will not survive," he added.
According to Thoughtcrew, CSR's agenda should also follow the bionic principle. "In nature, there is no such thing as a supply chain. Supply has a cycle," he said. In nature it will not be wasted and everything will be reused. Richardson believes that because naturally produced things will always be wasted, companies should not. "The company's current plan, not the future needs. You shouldn't create a resource that you're not ready to take apart, reuse, other departments. You shouldn't spend money Some people say that you might want to repeat. Why do you hire people? Isn't this part of your company's future?" Richardson acknowledged that bionics require form rather than being part of a long-term strategy for quick fixes.
But why is it better than any source of inspiration inspired by similar business consultants? Richardson has a concise answer: "We - humans - have been in business for hundreds of years. Nature has always been committed to things that succeeded in billions of dollars."
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