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With the development of the network, the market for books has been hit hard, but the children's books still retain the previous market share. According to data released by the media, at present, there are about 500 publications of children's books among more than 600 publishers nationwide. Some publishers who have done other business have now turned their attention to children's books. Exquisitely framed, the price is high, and profitable has made children's books a piece of fat in the book market. Therefore, in view of the entire children's book market, the phenomenon of flashy, aristocratic, and gift-making is becoming more and more serious and urgently needs to be rectified.
Nowadays, children's books and early education books with beautiful bindings and CDs are placed in a conspicuous position in the bookstore, and the prices are generally higher. For example, a bilingual early childhood education book with a CD-ROM, the price is as high as 298 yuan; for example, the Harry Potter imported books sold for 628 yuan, an average of 90 yuan per sale.
For this over-packaged children's book, Ms. Wang has no choice but to say that some children's books seem to be thick. In fact, they are deliberately selected to print with larger font sizes. Most of the contents of the book rely on large illustrations. The value of reading is not high: "I Sometimes I don't know what to buy for my son's book, because the primary school version is overturned, the picture is very beautiful, the story content is much reduced, then you go to the junior high school version, the packaging is more beautiful, and the content has not increased much. I think that as a business, you can really consider your meaning, but can you think about it for our readers? I think there are three or four versions of our Dream of Red Mansions. I think this is a waste."
What is even more worrying is that children's books are beautifully framed and the price is high. In the Xinjiekou Popular Bookstore, the reporter saw that the same "100,000 Why" has 44 different versions, including a beautifully packaged new version of "100,000 Why", a full set of 18 volumes, priced at 980 yuan. It’s astounding. Mr. Wang bought a set of gifts, and the purpose was to give gifts: "I think that I can give you a good copy of the fine version, but I want to choose a simple version for the children. I am more willing to choose a simple version. A little book."
According to industry sources, at present, there are more and more hardcover books on the market, and the price of gift books is generally more than 200 yuan: "As a gift, it is 200 pieces, which actually caters to the needs of parents."
In this phenomenon, industry insiders admit that the hardcover version of children's books is nothing more than nothing, but one-sided pursuit of form, will turn children's books into children's toys. This practice of ignoring reading itself is not advisable. In addition, the over-packaging of children's books is a new form of “face consumptionâ€, which not only invades the cultural waste field, but also greatly reduces the purchasing power of ordinary consumers. This will only accelerate the shrinking book market, and it has the same meaning as over-packaging other products. Although this can be profitable in a short period of time, it is not advisable from long-term development.
Children's books are increasingly gifted and overpacked without a bottom line
[ppzhan abstract] Recently, the relevant state departments have standardized the price requirements for children's books. This aspect shows the state's concern for this field. On the other hand, it also directly verifies the seriousness of over-packaging in this market from the opposite side. When the spiritual food begins to over-package, the atmosphere of impetuous luxury in the whole society will intensify.