Most of the small and medium-sized cabinet companies always have various problems. The reason is that they don’t understand the branding operation chain of the whole cabinet, which makes the company gradually fall into a vicious circle. Then we have appeared in the operation of these cabinet brands. What's the problem, let's analyze it together. 1. The internal management of cabinet enterprises is backward Most small and medium-sized cabinet companies generally have a low level of education, poor marketing awareness, and loose management, not to mention a sound management system and a professional marketing team. Due to the lack of effective management, the overall productivity level is not high, and the industrial structure Not reasonable, the production concentration is generally low, the middle and low-end products are many, the high-grade and high-tech products are few, the functional product development is weak, the ability to meet the individualized market demand is poor, the design style is copied and the product is gradually lost. Attractive. 2, cabinet brand service awareness is poor In the brand era, service has become an important part of product value. The cabinet industry is also the same. Cabinets are customized products, not only the materials themselves, but also the services in the later stage, pre-sales, in-sales and after-sales services. For most small and medium-sized cabinet companies, because they only focus on the production of products, they often neglect the service of the products, or the service level and service quality are not high, which makes the product competitiveness decline. 3, the quality of cabinet products is not guaranteed As the market continues to mature, various high-tech technologies are commonly used in cabinet production and processing, while small and medium-sized cabinet companies lack sufficient expertise and specialized production equipment to ensure sufficient profit margins, lack of standardized process technology and production environment. The procurement of accessories is not standardized, and malicious competitions such as malicious attacks and mutual price reductions have arisen one after another. As a result, the phenomenon of cutting corners and reducing materials for cost saving has emerged endlessly, and product quality has been seriously degraded. 4. Consumer brand awareness is enhanced In the past few years, the Beijing cabinet industry from the E0, E1, F0 environmental standards, to the introduction of the overall kitchen standards, and then to the "fake environmental certification shady" ... not only alarmed the cabinet industry, It also “forced†consumer brand awareness to be unprecedentedly strong, and the call for brand, integrity, and service became extremely urgent. Brand cabinets are gradually entering people's homes. 5, the expansion of the cabinet brand More and more cabinet brands can see the major brands in the first-line, second-tier or third-line and four-line markets through the construction of a complete sales network, which makes the regional market competition intensified, regardless of product quality, grade, design style. , or image, integrity, service and other aspects, small and medium-sized cabinet companies can not compete with it, the market is gradually occupied by brand cabinets. 6, the lack of cabinet personnel Small businesses look at the boss, Chinese companies look at the system, big companies look at the culture! In many small and medium-sized cabinet companies, the busiest is always the boss, the big and small affairs must be managed, the boss must wait for the decision, the boss does not order Do not start work ······, resulting in lack of talents in research and development, production, management, marketing, service, training and so on. 7, low execution capacity Because "everything takes the boss's command as the action program", employees lack autonomy and creativity, so they often lead to poor implementation. The indicators that are issued do not match the capabilities of the employees, and the incomprehension of the orders does not lead to the implementation of the standards. Specific and lack of supervision······ Chroma Key Green Screen,Retractable Green Screen,Mountable Green Screen,Green Screen Background Dongguan Aoxing Audio Visual Equipment CO.,Ltd , https://www.aoxingaudio.com