Advanced consciousness in modern packaging design

The forward consciousness in packaging design is that the designer expresses the plan with symbols in the media. It is a specific design that spans the conventional development under the definition of time and space, and will not be influenced by politics, economy, culture, technology, and popularity in the coming time. Design ideas that have been eliminated by fashion trends.

In the concrete design activities, the advanced consciousness of design is essentially a supernaturally conscious operational activity. It feeds back imagery from the general human reaction to the material world, and rises to transform the idea into reality. It is used as a physical manifestation of consciousness to induce people’s Pursuit of desire to promote the change and development of consciousness. It has crossed the specific consciousness defined by the development of space and time, and on the basis of the law of historical development and the current material, it has brought human thinking to the specific consciousness of the end. Such as the Renaissance design of the tanks of Leonardo da Vinci and the aircraft designed to imitate bird flight, it is one of the typical advance design artworks.

In modern society, advance design is increasingly accepted by people. For example, many modern home renovations do not use popular decorative materials and do not use modern and stylish colors to create an atmosphere. Instead, they use personalized colors, their favorite materials or their own land for personalized design and decoration. It solved the problem that the design was eliminated by time and fashion trends, which not only prolonged the design's service life, but also saved the customer a considerable amount of money. Such advanced designs have begun to be widely adopted in various industries such as packaging design, product modeling, and architectural design, and have gradually evolved into a wider area, and have gradually risen to the strategic position of corporate operations, forming the mainstream of modern design. For the group and the individual, it saves a large spoonful of manpower, material resources, and funds, while saving the country and society from limited natural resources. Therefore, the advance consciousness in design is a new point of human purchase, and it is a creative activity with epoch-making significance to promote the progress of human society.

Recalling the history of thousands of Chinese packaging and decoration designs, how many people are proud of the civilization. For example, the colorful pottery of the Yangshao culture, bronze wares of the Shang Dynasty, and porcelain... Why did so many design works flourish after thousands of years of stumbling? The designs of the seventies and eighties of the last century, such as packaging design, product modeling, and furniture design, became obsolete and soon they were eliminated by the market. Is it really the result of technological progress, social development, and the trend of the times that have impacted the design life cycle? But why can those civilizations still shine? !

Design is derived from life but above life, discovering beauty and creating beauty from within, rather than the external beauty of form that is mainly pursued by some design groups or individuals, or taking economic interests as a priority and investing in consumption. Whatever is good, go for a little profit. It is because of this shortsightedness that only paying attention to the short-term economic benefits, the commercial nature of the design is too strong, the utilitarianism is too heavy, and there is a serious floating psychology in the design. At the same time, the traditional culture of the Chinese nation is not excavated and researched deeply. Inadequate cultural heritage is the reason that really causes the packaging design cycle to be too short. So much so that ordinary people think that modern packaging design is nothing more than the design of scissors and paste (simple cutting and combination of materials or pictures and programs). Although this is a one-sided understanding, it is also a negative impact on the society brought about by the modern computer design era. Many beginners also think that they can fly freely in the design field by only learning computer technology. This is a The ultimate result of this typical utilitarian phenomenon is that the "flattering wind" prevails in the design field. “Overpackaging” in packaging design; “plagiarism, plagiarism” in designing reputations; false advertisements in graphic design, television, radio, and other advertisements; lack of authority, “black-box” operation, and various internal competition waiting The endless changes have contributed to the illusion of academic corruption and design bubble in the design industry.

The design of packaging is deviated from the direction of "functionality first and form auxiliary", and the transformation into everything in the form of the main focus only on the external magnificent beauty. If we only pay attention to the external beauty, we feel like the glaze is brighter and more beautiful, then the Yixing Zishaju loses its characteristics. This is inconsistent with the needs of the function or ignore its function is obviously It will be nothing but a superfluous thing! This is a great sadness in the modern design industry. So how can we integrate advanced consciousness into modern packaging design? How to find out the cultural heritage in modern packaging design? According to the study of the history of the development of human design, the author thinks that the main performance in the following three aspects?

Existence between virtual and abstract simulations

The figurative design is generally based on the long-term production and labor of mankind, and the artistic processing of human beings, animals, plants, landscapes, and other objectively existing natural objects. It retains the characteristics of natural forms, personality, and materials. And typicality becomes a design decoration element. But it is no longer the original natural form. The abstraction of the design is actually relative to the concrete image. It is through the shape of the geometry, conveying the emotion with the feeling of light and darkness and the freedom of movement of the lines. Taking the human social labor of the primitive society as the research object, we find that they have created language, tools, words, patterns and waits through long-term labor. The design of the pottery patterns in the Miaodigou of Yangshao Culture, through the abstract geometric form, turns the natural figurative flowers into meniscus, flower discriminating, and dots, and after clever combination, they constitute outstanding and incredible continuous successions. Patterns, decorated with practical objects extraordinary. Although it has been a history of thousands of years, it looks as if it is still the latest design. It's hard to believe! This is the ancestor of our ancestors in the transformation and use of nature, according to the needs of life on the objects of the modeling and decorative pattern design, which is mainly from life, from labor, from the concrete and abstract reality of the aura ! Exceeding the limitations of time, space, culture, geography, and technology, we cannot but sigh the power of advance design creativity. Exist in the art form of point, line and surface

From some of the pottery patterns, we can easily find that the decorative patterns are not from the point of starting, and then use a curve or a straight line to connect points or points, or to form a repetitive connection pattern with parallel diagonal lines and triangles as a unit. The tacit understanding of the form of the same artifacts combined to produce a rich sense of beauty in the form of rhythm and order and change, what are the reasons for these patterns have such a far-reaching impact, still shining with the decorative function of beauty? It is also based on a certain theory or law or manual technology, the combination of points, lines, and faces constitute its unique, full of movement and change of artistic expression, giving people fresh, exciting and shocking feelings. It was precisely because the "designer" at that time had greatly enriched the modern forms of beauty such as "symmetry", "equilibrium", "rule of law," and "proportionality," and it only produced profound ideas for the design of the next millennium. Impact. Exist in the "finishing" of art and technology

To be precise, advance design should include two processes: leading creativity and production. The design is only the determination and embodiment of the artistic image. It is the abstract stage of “retreat” and there is no materialization process; and materialization must be made of material-finished products through technological materials and application techniques to achieve the concretization of artistic images. Therefore, the design of advanced art is inseparable from the progress of modern science and technology. It is complementary, mutually connected and dependent on each other. Technology limits creativity as well as creativity; production can also be based on design ideas and beyond design ideas.

The kiln in the firing process of ceramics can produce the ever-changing effect; dyeing and blooming can form a gorgeous world in the dyeing process. Therefore, a stunning work must be fine-tuned from artistic creativity, conception, arts and craftsmanship, to finishing techniques and design craftsmanship. In addition to grasping the law of performance of design factors, it is even more important to explore unique ways of expression. Rely on scientific and technological means, to express creativity with advanced performance techniques, to pursue the precise beauty of the design object, modeling the United States, the structure of the United States, the United States and the United States, decorative materials.