1 The emergence and development of semiotics As early as the primitive society, people have both practical and aesthetic needs, and have begun to engage in primitive design activities, enriching people's lives with conscious or unconscious symbolic behavior. From the Oracle to the totem pattern, it records the information of the orderly progress of the social life of the ancients. Japanese scholar Chikahiko pointed out that when a thing represents another thing as a substitute for another, its function is called "symbol function", and the thing that bears this function is called "symbol". The term semiotics comes from ancient Greek semiotikos. The study of modern semiotics was born in the early 20th century and developed in the 1960s. Swedish linguist Saussure and American pragmatism philosopher Pierce are the founders of modern semiotic theory. Semiotic theory believes that human thinking begins with recognizing appearances, and the appearance of things is recorded in the brain to form concepts, and then the cerebral cortex summarizes, organizes, and stores these concepts derived from actual life experience, so that the external world Various objects and processes in the thinking world of their own form their corresponding images in the brain; these images are based on narrow language, and are also expressed as generalized languages ​​such as visual graphics, text, language, body movements, music and so on. This combination of narrow and broad language is a symbol. 2 The relationship between semiotics and graphic design Graphic design and semiotics are intrinsically related. The entire process of graphic design is a process of visualizing and symbolizing creativity. The designer selects, transforms, and combines visual elements according to the design intent, and organically associates and encodes the visual elements to form a specific symbol system. Graphic design uses graphic symbols as a means to convey information. Graphic symbol is a kind of visual information, a visual means of meaning, an intuitive way of expression, and a way of viewing. 1) Graphic design is a thinking process that symbolizes creativity Graphic design is a process of symbolizing the world, a process of visualizing and symbolizing creativity. Designers select, transform, and combine visual elements according to design intent, and organically combine visual elements; on the other hand, Humans think with symbols, and symbols are elements of thinking. Graphic design is for the purpose of information transmission, planning the position, proportion and mutual relationship of fonts and graphic images in a two-dimensional space. Undoubtedly, this is also a special thinking process, but at the same time it is also a thinking process in the usual sense. This is a thinking process that continues from the designer to the psychological activities of the audience, and this continuation is precisely a symbol that depends on the thinking subject. 2) Graphic design can be said to be a symbol The graphic symbol is the combination of signifier and signifier, and the intention is the act of combining signifier and signifier. The purpose of plane graphic symbols is hierarchical, which can be divided into two levels: direct intention and implicit intention. All intention systems include an expression plane and a content plane, and the function of the intention is equivalent to the relationship with the two planes. Graphic design is essentially for the purpose of using flat media to convey information, which determines that it must be part of a generalized language. Therefore, the graphic design itself is an expression of the symbol; at the same time, it is based on the method and principle of the symbol. This shows that the rationality and accuracy of the use of symbols is so important for the purpose of information transmission. The designer uses a symbol X to accurately express Y's information during the design process, and the accuracy of the communication determines the success and failure of his work. 3 Application of semiotics in graphic design The study of graphic symbols includes three aspects: (1) Graphic symbols of direct meaning. That is, it is constructed by simulating objects similar to objects, image symbols reproduce part of the visual information of the image, graphics use the relationship between different images to construct information and meaning, and the audience rebuilds the meaning of the symbol in the interpretation of information; (2) Indicator. That is, there is a spatial and temporal relationship between the pointed object and the symbol, and people recognize the reference of the symbol through the indicator. Its simple schema has intuitive characteristics. The relationship between the sign and the object in the image, that is, the signifier and the pointed relationship manifest a certain nature of commonality: the consistency of the image displayed by the symbol is recognized by the audience and achieves the purpose of cognition; (3) Symbol symbol. That is, there is a similarity between the object and the symbol, but no similarity in shape. It is the result of the assimilation of group thinking. In graphic design works, the three different levels of symbols use different visual elements to convey different information, so as to make graphic creativity and overall planning for the symbol system. There is similarity between the graphic and its object, which is as follows: first, the graphic symbol is a reproducible symbol that is very similar to its object. For example, the photo of the house to be sold in the real estate sales advertisement is a reproducible graphic symbol; Metaphorical symbols and objects have a common nature in concept. If a courier company chooses an airplane as its logo, this is a metaphor. The concept in common between trademarks and express delivery companies is speed. If the courier company uses the mythical character Nezha as its logo? Then its metaphor is also fast, and it also reveals more funny and humorous emotions in the process of symbol transmission. Graphs, signs and symbols indicate the possible nature of a symbol. The three are interdependent and mutually stimulating. For example, a roll-shaped pastry, the characteristics of which can be seen through the roll-shaped signboard on the outer packaging of the pastry. It can attract customers, but it is also a trademark. It can be regarded as a symbolic symbol, a traditional symbol of a famous pastry in the pastry industry. It can be seen that in graphic design, visual elements such as graphics and text form a symbol system. The symbol system gives them specific reference functions in the overall arrangement. When the reference function is consistent with its object function, the information can be properly played. Communicate due role. This requires the designer to find the best visual expression of creativity on the relationship between the signifier and the signifier. 4 Summary Symbols are the medium by which human beings recognize things. They serve as carriers of information, tools for realizing information storage and memory, and material means for expressing thoughts and feelings. Only by relying on the role of symbols can humans realize the transfer of knowledge and mutual interaction. At the same time, design is a comprehensive and interdisciplinary subject. Designers should start from the above basic viewpoints and explore the potential of symbols. Semiotics is an interdisciplinary comprehensive science. Its broad and profound principles and methodology are quite common and in-depth research and practice in various applied disciplines. As a means of expressing consciousness and conveying culture and information, human beings So is the design. We should be able to master the symbol system skillfully, and weave new experience and knowledge into the symbol creativity, and then apply it to modern graphic art design, so as to create new design symbols and personalized human culture. idea. Stroller,Multi-Functional Infant Stroller,Double Stroller,Lightweight Stroller NINGBO BABY FIRST BABY PRODUCTS CO.,LTD. , https://www.maxinfglobal.com