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Procter & Gamble Company has considered several different packaging solutions, including only affixing a simple sticker on the Downy softener laundry detergent bottle, but finally chose to redesign the label of the softener laundry detergent bottle.
"But we want to create a different kind of packaging. The designed solution can not only extend the product's shelf life, but also make it easy to identify," said Lauren Hurwitz, senior design manager at Procter & Gamble.
Procter & Gamble Co., Ltd. designed a tag with Dolan Design, and if it is fully utilized, it will feel like a quilt. The main purpose of this design is to arouse the consumer's feelings of caring for children. Multi-Color finally decided to use Procter & Gamble and Dolan's designs to produce the inner film label of the product.
An ingenious softener package
The HDPE softener laundry liquid bottle is provided by Graham International Packaging Corporation. According to Marty Vanderstelt, brand manager of Procter & Gamble, the brand's best-selling scent is its unique April Fresh, so the product will also use this brand-name flavor, and the specially designed inner film label also To add a lot of color to the packaging softener laundry liquid bottle. In celebrating the 50th anniversary of Downy’s establishment, Procter & Gamble launched a limited edition packaged softener and promised to donate 5 cents for every softener laundry liquid bottle sold. This money was used to provide cotton to hospitalized children. Be.