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“Everyone who has tasted Cocktails by Jenn's cocktail will talk about its packaging over and over again,†said Ms. Diana Bader of Jenn`s Cocktail Company. “People love colorful bottles. Through the bottle labels, The liquid inside is clearly visible and the effect of matte is very unique."
There are four flavors of this kind of drink that needs to be consumed after being iced, including green apples, blue coral reefs, homes and lemon drops. The drinks were packed in small 100 ml bottles. The modern, bold letters on the bottles indicate the taste of the drinks contained in the bottles. Michael Osborne Design, based in San Francisco, USA, designed this package that matches the mindset of young people. The Cocktails by Jenne cocktail was first launched in selected markets in the fall of 2004 and is expected to be introduced to the United States in 2005.
Heat transfer label achievement cocktail sensation
Multi-Color and G3 Enterprises, a glass decorator, have collaborated on the labeling of the new series of premium Vodka Cocktails by Jenne produced by Jenn`s Cocktail. The beautiful heat transfer labels on the slender cocktail bottles use Multi-Color's revolutionary glass thermal transfer technology and are gravure printed at the G-3 production facility in Framingham, Mass., USA. Multi-Color believes that this cost-effective technology creates a concise, lively label that produces a label-free visual effect. Multi-Color's patented matte technology also gives the bottle a frosted glass effect that is corroded by acids. The use of this technology is not costly and does not pose environmental issues.