There is a long way to go Since 2001, China has also begun to focus on plastic bottled beer. However, plastic bottled beer still has no place in people's eyes. Why? Technical bottlenecks are difficult to break to limit applications The cost is hard to reduce so that companies do not dare to risk I will search up and down Although the plasticization of beer packaging is difficult, plastic bottled beer is more environmentally friendly than cans and is safer and lighter than glass bottles. It will be a win-win for both consumers and manufacturers. It should be one of the trends in beer packaging. It is reported that in 2001, the output of plastic beer containers in the United States reached 300 million, and the UK PET packaging beer in 2001 also accounted for 8% of the market. It is expected that by 2005, the output of PET beer bottles in the world will reach 9.7 billion. The growth rate from 2000 to 2005 will reach 57.5%. China, the largest beer country in the world for beer production for two consecutive years, how does her plastic bottled beer go? Strengthen logistics and reduce channel costs Molding individual shapes to seek differentiated development Fashion concept, main bar, night club Large capacity, occupying the domestic consumer market Attached: Squeaky Dog Rubber Toy,Dog Toy Ball Squeaky,Squeaky Pet Ball Toy,Rubber Dog Toy Dongguan King Pet Toys Co.,Ltd , https://www.kingpettoys.com
In September 1997, Miller began a one-year market study of plastic bottled beer.
At the end of 1997, Carlton United Breweries abandoned plastic bottle packaging and relaunched traditional glass bottled beer.
In September 1998, Miller selected MillerLite to test the market in six cities/regions.
In March 2000, Miller launched "Wright" plastic bottled beer throughout the United States.
In 2001, the world's major beer companies (such as Carlsberg, AB, Coors, Jim Beam, Brick, etc.) all moved and they launched plastic bottled beer one after another.
In recent years, people have done a lot of research on the improvement of beer packaging, and have also made some achievements. However, the technology for packaging beer in plastic bottles is still not perfect, and it cannot form a large-scale commercial operation. Sun Lanying, of the China Brewery Association beer branch, told reporters that using plastic bottles to package beer can not be used for vacuuming when filling, and can only be protected by nitrogen-enriched methods. The reliability is poor, and the rigidity of plastic bottles is worse than that of glass bottles. The bottle mouth is easily deformed to cause air leakage, which leads to the entry of oxygen, reduces the shelf life of the beer, and affects the quality of the beer.
In beer production, cost control is a crucial factor. Many beer production companies have conducted research and development of plastic beer bottles, but in the end they have not introduced such new packaging products. The rise in cost has been one of the main reasons why many companies are reluctant to take risks. The manager of Tsingtao Brewery Marketing Management said that the pressure for filling during beer production is relatively large. If plastic products are used for packaging, the quality requirements for plastics are very high. If large-scale production requires matching equipment, this will result in The cost of production will rise, and the rising cost must be reflected in the price. The risk of plastic bottle beer that has lost its price advantage will be recognized by the market will increase. Today, beer competition is increasingly fierce and nobody wants to take this risk first.
Currently in China, the packaging of beer is still dominated by glass bottles. However, glass bottles have high transportation costs, low safety performance, and are susceptible to damage during the recycling of old bottles, causing many inconveniences to dealers.
First of all, from the transportation, a surnamed Jia dealer in Jiangsu calculated such an account for the reporter. The 640-ml glass bottle weighs more than 100 grams. With its current distribution of beer, the annual cost of transporting it is nearly Millions of dollars, and if plastic bottles are used, the weight of each plastic bottle is about 35g, which is 1/3 of the weight of the glass bottle. With the same amount of pure alcohol, the shipping cost can be reduced to 50-600,000 yuan. For dealers, it is very impressive.
"Retreat bottle" is an important part of beer sales, but retiring bottles does not have much benefit for dealers. Manager Huang of Anyang, Henan Province, said that dealers must prepare warehouses to hold beer bottles that are recycled, and glass beer bottles are fragile and lose value if they are slightly damaged, and they also have to bear freight when transporting them. If beer is packaged in plastic, This will save the dealers from these troubles and save both the storage space and the transportation and storage costs.
Therefore, plastic bottled beer will be favored by distributors if it can reduce its costs in the logistics field as much as possible.
In the 21st century, with the arrival of the differentiated marketing era, the beer field is constantly pursuing innovation. Due to the limited nature of raw materials, glass bottles are difficult to fully exhibit differences in styling. The advantage of plastic bottles in this respect is very obvious. The rapid development of special-shaped bottles in the beverage field has made it possible to use shaped bottles in beer packaging. The person in charge of a plastic beer bottle manufacturer in Zhuhai told reporters that it is currently developing innovative plastic beer bottles, which will have greater differences in the color, shape, and quality of beer bottles currently on the market.
A distributor in Daqing, Heilongjiang said that plastic bottled beer is a very novel product. The traditional plastic bottle will give people a feeling of low-grade, and now the plastic bottle of beer, if you want to be accepted in the market, in addition to quality Unaffected, its visual effects must be better, feel not too soft, have a certain hard texture, but also have a stylish bottle shape and color, people can appreciate its uniqueness.
Bars and night games are the main places for fashion young people to consume. Young people who consume here tend to have trendy ideas, and they are more willing to try new things. Therefore, lightweight, innovative small-capacity plastic bottled beer will be easier to attract their attention and is welcomed. For companies and distributors, the profitability of this channel is relatively high, and if it is done properly, it is not difficult to obtain revenue.
People are now accustomed to the consumption of large-capacity beverages, which is still a blank for the large-scale consumption of beer. Some related sources told reporters that the current production capacity of small plastic beer bottles, the cost is about 1 yuan / month, is about 3 times the glass beer bottles, if all costs are unified accounting, the terminal price is only with the current glass bottles Beer is flat; while the production of large-capacity beer bottles of around 1.5 to 1.6 liters costs only 1.8 yuan per unit, which leads to significant cost savings and a lower overall cost than glass or aluminum cans.
In the survey of consumers, mature beer drinkers over the age of 30 have accepted this comparison. Drinking beer has become their habit. Their daily consumption is also between 1 and 2 bottles. Large capacity is the advantage of plastic bottle packaging beer in the home consumer market.
In addition, students or friends in the restaurant party, beer consumption is also very large, a common party of 5 to 10 people, a consumption of up to 10 bottles (1 × 640ml), so we can often see the postprandial Empty bottle full of sight. If you use large-capacity packaging, this situation will change. â–
Statistics on the number of plastic bottle beer acceptance surveys: 200, of which 41% were between 20 and 25 years old, 9% were between 25 and 30 years old, 36% were between 30 and 35 years old, and 14% were over 35 years old.
Survey Location: Some supermarket surveyors in Beijing, Shijiazhuang and Tianjin: Cao Ya, Bai Yu, Li Xue
How to Develop and Analyze Beer Plastic Bottles
At the end of 1996, Carlton United, owned by Australia’s largest brewer Foster, launched Carlton plastic bottled “Carl-ton Cold†in cities such as Sydney and Melbourne.