Overview of sales packaging

1. Requirements for sales packaging

Sales packaging, also known as inner packaging, is a package that directly contacts a product and enters a retail outlet along with the product and the consumer directly meets. In addition to having the function of protecting goods, such packaging should also have promotional functions. Therefore, there are high requirements for the shape, structure, and text of the sales package.

In order to adapt sales packaging to the needs of the international market, the following requirements should be reflected in the design and production of sales packaging:

(1) Facilitate the exhibition of sales;

(2) to facilitate the identification of goods;

(3) Easy to carry and use;

(4) Must have artistic attraction.

2. Classification of sales packages

Sales packaging can use different packaging materials and different modeling structures and styles, which leads to the diversity of sales packaging. What kind of sales package is used depends mainly on the characteristics and shape of the product.

On the sales package, there are generally mounting screens and text instructions, and some also have a bar code symbol. The bar code on the product package is composed of a set of parallel strips with black and white and different thicknesses and intervals. It is a special code language that uses photoelectric scanning reading equipment to input data for computers. At present, many countries in the world use barcodes on the packaging of goods. As long as the barcode is aligned with the photoelectric scanner, the computer can automatically identify the barcode information and determine the name, type, quantity, date of manufacture, manufacturer, and place of production. According to this, the unit price is queried in the database, the settlement of the payment is made, and the purchase list is made. This effectively improves the efficiency and accuracy of the settlement, and also facilitates the customer. At present, supermarkets in many countries use bar code technology for automatic scanning and settlement. For example, there are no bar codes on commodity packaging. Even famous products cannot enter supermarkets, but can only be used as low-grade goods to enter cheap stores. In addition, some countries are Some products do not have a bar code mark on the package, which means they cannot be imported. For this reason, the promotion of the use of bar code signs on China's commodity packaging is indeed an imperative. In order to adapt to the needs of the international market and expand exports, in December 1988, China established the “China Article Numbering Center”, which is responsible for the promotion of bar code technology and its unified management. In April 1994, China formally joined the International Association of Article Numbering Associations. The country number assigned to China is “690”, and any product marked with “690” bar code means that it is a Chinese-made product.

Neutral packaging and branding production

The use of Neutral Packing and custom-made production is a common practice in international trade.

Neutral packaging

Neutral packaging refers to neither indicating the country of manufacture, place name and manufacturer's name, nor the label of the trademark or brand. In other words, there is no mark of origin and export manufacturer inside or outside the packaging of exported goods. Neutral packaging includes two kinds of unlicensed neutral packaging and neutral packaging. The former refers to that there are no production country and manufacturer names on the packaging, and no trademark or brand; the latter means that only the buyer specifies on the packaging. The brand or brand, but no country of production and manufacturer name.

Neutral packaging is used to break the tariff and non-tariff barriers of certain importing countries and regions and to meet the special needs of the transaction (such as re-export sales, etc.). It is a means for exporting countries to strengthen external marketing and expand exports.

2. Brand production

Decking means that the seller marks the buyer’s designated trademark or brand name on the goods or packages sold by the buyer as required by the buyer. This practice is called definitive production.

At present, supermarkets, large department stores, and specialty stores in many countries in the world must use the trademarks or brands used in the stores on their products or packaging to expand their visibility and display the products. The worth of. Exporters in many countries are also willing to accept the main products in order to take advantage of the buyer’s operating capabilities and their commercial reputation and brand reputation in order to increase the selling price of products and expand sales.

Packaging provisions

Packaging terms generally include packaging materials, packaging methods, packaging specifications, packaging marks, and the burden of packaging costs.

When negotiating the terms of the package, you need to pay attention to the following:

1. Consider the characteristics of the product and the requirements of different modes of transportation.

2. The provisions of the package should be clear and specific. It is not generally appropriate to use terms such as Seaworth Packing and Custom Packing.

3. Clearly who will supply the packaging and who will pay for the packaging. Who supplies the package, usually the following three practices:

(1) The seller supplies the package, and the package is delivered to the buyer together with the goods.

(2) The seller supplies the package, but after delivery, the seller will take back the original package. With regard to where the freight returned from the original packaging to the seller should be borne, specific provisions should be made.

(3) The buyer supplies packaging or packaging materials. When such an approach is adopted, the time for the buyer to provide packaging or packaging materials should be clearly stipulated, and the responsibility of the buyer and seller at the time of shipment should be affected because the packaging or packaging materials are not provided in a timely manner.

About packaging costs, generally included in the price of goods, no additional income. However, some are not included in the price of the goods, and the provisions are paid separately by the buyer.

Bar code

1. Barcode overview

A product code is a product code that consists of a set of parallel lines of varying widths and intervals and corresponding numbers. It can represent a lot of information on goods, and is imported into the computer through photoelectric scanning to determine a series of product information such as the production country, manufacturing plant, product name specifications, and price of a certain product, which greatly improves the efficiency of product management.

2. Two barcodes for product packaging

Since the introduction of barcodes, numerous encoding systems have been created to meet a variety of needs. However, there are two kinds of internationally recognized products used for packaging, UPC and EAN. The two encoding systems are of the same type. Each character consists of several black and white stripes.

In the middle there are two narrow stripes extending slightly downwards, dividing the bar code into two parts. Although these two types of barcodes can only represent 0 to 10 digits, they have a high level of check capability and the scanning operation is simple and reliable.

(1) UPC barcode. UPC bar codes were selected by the "Universal Code Council" (UCC) jointly organized by the United States and Canada based on the Dalta-Distance proposed by IBM. UPC code (Uniform Product Code) as the United States and Canada product uniform symbol.

(2) EAN barcode. The EAN bar code is an article identifier that has been established by the European Organization for European Article Numbering Association (EAN), which has learned from UPC's experience. The association was renamed the "International Article Numbering Association" in 1977. So far, there have been dozens of member countries of the Association that use EAN bar codes. In addition to Europe, many Asian countries also use this code. China participated in the association in July 1991.

Due to the existence of these two coding systems in the world, our products are sold in the United States, Canada should use UPC codes, and exports to other countries and regions need to use EAN codes.

3. The composition of two kinds of barcodes.

UPC and EAN both belong to the same type of bar code, but because the EAN code is formed on the basis of the UPC code, and has been developed and innovated, the EAN system's photoelectric reader can read the UPC bar code. The UPC system's optoelectronic reader cannot read the EAN code. The two barcodes are constructed as follows:

(1) The composition of UPC. It consists of 11 digits of general product code and 1 digit of check code. The first digit of the product code is the encoding system character; the middle 5 digits represent the manufacturer's number, and the last 5 digits are the product code.

(2) The structure of the EAN code. It consists of a 12-digit product code and a 1-digit checksum. The first 3 digits of the product code are the country code; the middle 4 digits are the manufacturer's number; the last 5 digits are the product code.

The country code of the EAN code is assigned and managed by the EAN headquarters. Our country code is 690. The manufacturer code is assigned by EAN's branches in each country. China's "China Article Numbering Center" uniformly distributes enterprise codes. The product code is compiled by the manufacturer according to the regulations.

4. Application of barcodes.

At present, bar code labels are commonly used in the packaging of goods in the international market, especially in developed countries and newly industrialized regions. In these countries' supermarkets in the region, almost all products use a bar code identification system. After a customer selects a product, the salesperson can just check the price of the bar code by placing the bar code on the product package against the scanner reader. Accumulated receipts. When all the bar codes of the customer's selected product have been scanned, the computer immediately reports the total price and prints out the shopping list. In this way, the store can quickly and accurately complete checkouts, collections, etc., with only a small number of salespersons. This not only facilitates consumers, but also creates conditions for the store itself to improve management, increase sales efficiency, and reduce sales costs. For the wholesale, warehousing and transportation departments, through the use of bar code technology, commodity classification, transportation, search, verification, and summary of the situation are rapid and accurate, which can shorten the circulation of goods and the residence time in the warehouse, and reduce the loss of goods. The use of barcodes that conform to international regulations on commodity packaging can be sold in shopping malls around the world. Exporting manufacturers may be able to keep abreast of the demand for their products in the international market, price dynamics, and other relevant information, which will help improve the production of goods. And sales, which can further promote the development of international trade. In many countries and regions, in order to meet the demand for the circulation of goods, barcode labels must be printed on the packaging of goods. Otherwise, imports are not allowed. Therefore, the application of barcodes to international packaging has become an important part of packaging modernization.

5. National Bar Code Application and Management.

The "China Article Numbering Center" (hereinafter referred to as "the Center") established on December 28, 1988 is the centralized management unit of China's bar code technology. The center has officially joined the "International Article Numbering Association" on behalf of China, from July 1, 1991. Starting from the day, the rights and obligations of the members of the club are officially fulfilled. The purpose of the "center" is to research and develop China's item identification system, make it standardized and standardized, and achieve compatibility with international item identification systems and promote foreign trade exports. Its task is to contact the EAN and other international object coding agencies, promote, apply and develop the EAN item sign system, and organize, coordinate and manage the barcode work in China. The “Center” also set up “subcenters” in Guangzhou, Hubei, Jiangsu, and Shanghai, and stipulated that in areas where “subcenters” are not established, the “center” will appoint and commission the standardization agencies of the provincial and planned cities to be responsible for the single areas. The bar code work.

Any company that needs to apply for the use of commodity barcodes must apply to the China Article Numbering Center through "sub-centers" (sub-centers that do not have "sub-centers") that are designated and commissioned by the "centers." "Central" uniformly assigns the company code. Companies that produce and handle export commodities need to use bar codes, apply to the above-mentioned bar code agencies, and apply for registration procedures from the “center” to the international bar code organization. If the company has some products exported to the United States and Canada, some products are exported to other countries. In the area, UPC and EAN bar codes should be applied at the same time, and the relevant fees should be paid in accordance with the regulations.

The State Bureau of Technical Supervision stipulates that barcodes approved by China's merchandise trades to the “center” can be used worldwide; companies that have obtained bar code use rights must not transfer their powers or share them with other companies, and no company or individual can use them without permission. The bar code of the country (region) or the counterfeiting or misappropriation of other people's bar codes, companies that have used bar codes in other countries or other regions, have to go to the local sub-centers, or