Chip technology will lead the development trend of LCD display field

However, as many industry insiders have pointed out, it is not a blind optimization of these parameters that can achieve a perfect restoration of image quality. This is quite similar to the painter's paintings. It is not a strong color, black and white, can draw vivid and vivid, life-like masterpieces, the middle of color adjustment and brush processing is the key. With the same visual sense effect, the liquid crystal display can only improve the image quality only by accurately performing color adjustment and processing, and this is realized by the "chip" technology.

Pursuit of perfect picture quality to open the chip era

As the field of application of liquid crystal displays continues to expand, people's requirements for image quality are also increasing. For characters, charts and photos, it is more precise and precise on the basis of visibility, while dynamic images have two situations: “general entertainment programs” and “movie viewing programs”. The former pays more attention to white vivid display. The latter requires black convergence, etc. It can be seen that with the change of the overall environment, the display must have complete countermeasures and performance. This is a requirement for the quality of the display due to external causes.

More importantly, the inherent requirements of the LCD display itself. As we all know, brightness is an important indicator to measure the luminous intensity of a display, which is very important for liquid crystal displays. Contrast is also important, and the higher the contrast, the more realistic the color. However, liquid crystal molecules are unlikely to achieve a light transmittance of 0, which means that while achieving high brightness, the contrast of the display is not greatly improved, which may result in unrealistic color of the display and affect image quality. On the other hand, as the display itself, the higher the brightness and contrast, the better the effect of restoring the image. A good display must have a good grayscale display capability, because the image is hierarchical, only the ability to accurately restore enough gray levels, the displayed image has a layered sense, and this is precisely the congenital deficiency of the liquid crystal display... ...such defects, need a breakthrough in the technology of liquid crystal display to improve image quality.

It is in this context that LG Electronics, which is leading the industry with leading technology, first released the world's first image processing chip for the purpose of image quality fidelity reduction in mid-April 2004 - "Recovery Chip" , opened a new era of quality in the field of LCD. At the same time, Mr. Sun Jinbang, President of LG Electronics (China) Co., Ltd. said at the press conference that under the condition that LCD panel technology has been relatively mature, the development of non-panel technology has lagged for a long time, and LCD image quality and fidelity have not been delayed. To solve this problem, "'Recovering the chip' is developed under such a background. LG believes that with the "Fuzhen chip" to promote the LCD image quality improvement process, the LCD field will fully enter the era of chip-level competition."

The development of the market confirms LG's prediction that LG released the "Real-chip" technology only a few months later, in the field of liquid crystal display, it has set off a vigorous "chip revolution", and chip technology has become a new business card for display technology. After LG, Samsung and Philips have also introduced chip technology to improve image quality: Samsung's "Magic Color" technology uses ASE and ACE chips to enhance image color and color saturation; Philips on LCD products Chip technology is also applied to improve the display of the image by adjusting the brightness, sharpness, contrast, color enhancement, etc. of the image. In addition, BenQ has introduced Senseye's robust imaging technology to adjust contrast, color and sharpness through CEE, CME and SEE chips.

Chip release potential leads the picture quality revolution

The potential of the chip is incalculable. Take the example of the world's first microprocessor chip introduced by Intel in 1971. Its emergence has had a profound impact on the global industry. It has brought about a revolution in computers and the Internet, which has completely changed the way people work. Lifestyle, the whole world has entered an era of digital beyond imagination.

Looking around, we have found that the original chip technology is everywhere, and the chips that improve the image quality are too numerous to mention: some digital camera companies have introduced image processing chips for digital cameras in their products to quickly process and improve The quality of the image, so that its products in a big sense out of the excessive entanglement of the basic indicators. Because it has a core capital that is superior to the general product. The same example is very similar on digital camcorders. Today, Sony, which has a strong appeal in the DV market, has benefited from the remarkable improvement in photographic effects of its original Mega Pixel engine image processing chip. All kinds of DVD, EVD and HVD have achieved the image quality beyond the ordinary DVD player through the chip... The display field "core" is blowing, the image quality is wonderful, and the chip technology in the LCD field is certainly not inferior.

LG's "Recovery Chip" has become a symbol of high-end display technology in the LCD field. It is not only the world's first image processing chip for the purpose of image quality restoration, but also the most integrated chip among the currently known display products. And its image quality fidelity restore function is unique and powerful. The “Real-Chip” enables local color control of image signals and intelligent color correction with non-linear axial grayscale color to provide optimized color images in different modes such as skin tone, natural, motion and color enhancement. At the same time, it can divide the image pixels into three parts: dark, moderate and bright according to the brightness, and accurately represent the picture through numerical analysis, making the bright areas of the image brighter and the dark areas darker, making it rich. The dark area of ​​the image detail information has nowhere to be seen, which truly realizes the so-called darkness performance index in the digital image field, which is similar to the color scale adjustment in the famous image editing software PhotoShop, which is more complicated than the traditional so-called simple brightening method. More and more accurate. After the "Real Chip" adjustment, the skin color called the most difficult to express will become delicate and vivid, and the details of the dark part with more image information will be accurately and fully excavated. .

"The re-chip is like the heart of the LCD. It supplies blood rich in nutrients and oxygen, making the skin full of vitality. With the real chip, the dead display that receives signals and displays images becomes a business, it is simply An exciting miracle." The tester once commented exaggeratedly.

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