Incorporating happy emotions into packaging design (below)

2 Examples of Happy Application to Packaging Design

2. 1 happy design to create a brand

Today's market has evolved from product marketing to brand marketing. Creating a brand has become the choice for long-term development. The American "Fortune" magazine pointed out the value of the brand: "The brand represents everything." For example, Coca-Cola, Microsoft, Disney and other brands prove that "a strong name can be a ultimate weapon." Once a brand is touched, it naturally generates a series of associations, such as trademarks, colors, packaging, images, graphics, and advertisements. Under the premise of product quality assurance, external packaging of products is increasingly important. For example, Coca-Cola's logo is very good, the text is like a streamer, and the beautiful curves produce a lively sense of flow, reflecting a spirit of vitality and making people feel comfortable. Its color is based on red, red represents enthusiasm, unrestrainedness and fierceness, and brings a strong visual impact, making it attract the attention of people. The brand name "Coca-Cola", which sounds comfortable, is well known. Therefore, the brand that created the product is inseparable from the good packaging of the product. In the packaging design of goods, the visual to the consumer is particularly important. Visualization of merchandise is the strongest and most reliant in people's memory. It gives the merchandise a strong and representative brand image. The design of the packaging not only determines the beauty of the form, but also makes people brighten up, express emotions, make people love, stimulate psychological reactions, and attract and impress people. It can eliminate the opposition between the subject and the object and establish a close relationship with the goods, which is conducive to a sense of trust in the brand. It is undoubtedly beneficial to the creation of a brand of goods.

2. 2 design that fits into the packaging seal

People's acceptance of outside information comes partly from stimulating feelings. Nowadays, the packaging and sealing device of goods has attracted the attention of designers. Some daily chemicals, cosmetic products, and canned food products are difficult to open, which often causes dissatisfaction among consumers and prompts them to buy other brands of products. The product sealing designer should use imagination to design, make it more reasonable and convenient to open, open is not difficult, give people light and happy. For example, the opening of the 1000ml “Ily” fresh milk paper box is light and creative, giving a good impression. This will attract consumers' purchases.

2. 3 happy packaging design to create a fun life

The merchandise in the market also needs to adopt humorous, humorous and even funny, simple and practical methods, which will arouse consumers' attention and interest. For example, needles, threads, and small buttons are concentrated on a small piece of paperboard, which is lightweight and space-free. This small commodity is very useful and practical for business travelers, so that consumers like it. In diversified contemporary times, seeking innovation and innovation has become a person's fashion, and creative design is particularly important. The real good design is beyond time and space, and can lead to a variety of associations, bringing happiness to people's daily lives. For example, the Japanese designer Takahashi Masaharu's cutlery packaging became a container for everyday life supplies that can be used for a long time, and it reminds people of "If you go for a picnic, it is very practical," and you unknowingly enrich your life. Look at a set of candy, dried fruit, and sewing supplies. It's like a fashion accessory. When it is opened, it will give a "click" sound, making people think of homemade paper toys as a child. It's fun, and it reminds you of happy childhood memories. Bring excitement to a dull life. It won the first prize of the 2002 "Young Packaging" design competition in the Czech Republic.

2. 4 happy to use packaging design for crafts and similar gifts

Excellent design and packaging works always bring people happiness. Undoubtedly, the gift packaging like crafts should also focus on happiness. For example, in the exterior design of amber packaging, the appearance is simple and harmonious, and the material is simple and natural, which makes people feel relaxed and friendly. There are design ideas that return to nature, stretch their minds, and reflect the “return to pure”, while the internal design has a reflective effect. When I went to the gift, I heard a clear ring tone and I was surprised. The amber exhibited in the display itself will refract, and a well-designed space will be placed in the box so that the giftee can write down the words of blessing. It is the design of successful use of pleasure in packaging.

3 Conclusion

The development of social economy and science and technology has led people to need new spiritual balance in all aspects. Happiness is a kind of psychological state in which people are pleasing to the mind, and it is the main way to peace of the mind. It is undoubtedly a new important entry point into modern package design, and it is an important part of excellent packaging design. It is of special significance to increase the added value of goods, stimulate purchase desires, and play a promotional role.

Author: Dingli Guang, Ding Lu, who Neuxar Guangxi University of Technology Source: "Packaging Engineering" 2005 3