Talk about the packaging design of modern perfume bottles (I)

The application of spices is almost accompanied by the entire history of human civilization. Looking back at the history of the development of spices, we can see that our country’s ancestors had applied spice plants to fight pestilences as early as 5,000 years ago. The Babylonians and ancient Assyrians knew how to cure incense and treat diseases 3,500 years ago. The Egyptians used scented oil or balm when they bathed and thought it was good for the skin. The ancient Greeks and the Romans also used fresh or dry aromatic plants to calm people, relieve pain or excitement. With the advancement of modern analytical testing techniques, people have recognized the mechanism by which fragrances contribute to human psychology and physiology.

In the process of using spices, it is unavoidable to use containers. The history of aromatic containers is also long. Its development is in synch with the history of human civilization. It has experienced periods of pottery, bronze, wood, porcelain and glass (glazed glass). In modern times, due to advances in glass formulations, melting and molding techniques, and because of the unique chemical stability of glass and the decorative nature after processing, it gradually replaced other materials and became the most important material for modern spice containers. For modern people, the most common spices in everyday life have evolved into perfumes—a daily consumer product that people call invisible fashion.

1 The material of modern perfume bottles

Modern perfume bottles are mostly made of soda-lime glass, and a few high-end perfume bottles are made of lead crystal glass. Due to the high price of content, the material cost of perfume bottles is not a factor that designers should consider. Modern perfume bottle designers pay more attention to the shape, color and decoration of perfume bottles, so that consumers of perfumes not only “pleasing” but also “pleasing to the eye” in the use of their products, have achieved practical results. , And the role of decorative homes.

Among the wide variety of perfume bottles, most of them are high-white soda-lime glass. The glass of these vials has a relatively high quality of glass melting, and there are absolutely no bubbles or stones that are visible to the naked eye. Of course, bubbles added as decorative effects are not in its columns. In addition to the function of the container, this kind of perfume bottle can clearly show the color of the perfume so as to achieve the effect of attracting the attention of consumers. Because clear and transparent perfumes will make consumers think of high grades, and the aroma of the favored varieties favored by consumers will often stimulate their purchasing desires, and the yellowish to greenish colors will make people think of nature, and they are modern people who are pursuing return to nature. It is undoubtedly an attractive selling point.

Stained glass is also one of the materials that designers can choose. Perfume bottle stylists can choose the color of the glass in almost the vast range of red, yellow, green, blue, purple, and blue, depending entirely on their imagination and needs.

2 Perfume bottle design and design

Perfume is generally divided into three types: women's, men's and women's and men's. In recent years, Korean women and men have separately strengthened the direction of development.

As far as the molding process is concerned, it is nothing more than blowing, pressing, blowing-blowing and pressure blowing. In order to achieve the aesthetics of the bottle, the glass is evenly distributed, and the two-piece die small mouth pressure blowing process is adopted as far as possible to avoid the phenomenon of two truncated bottles caused by the blowing and blowing method.

Due to the advancement in glass forming technology, the art of making glass into various shapes has almost reached the desired level. Therefore, it is not surprising that the perfume bottles on the market are in various forms. As a result of the creative work of industrial designers, there are many different styles of perfume bottles available every year. There are figurative modeling (animation, simulation), geometric modeling (combination of basic shapes), abstract modeling (gradient, conceptualized).

In addition to the shape and glass melting quality, the main factors affecting the appearance of the perfume bottle are the material of the mold, the surface finish of the mold, the mold seam and the fineness of the pattern engraving.

In general, perfumers often choose floral, elegant, romantic and elegant or mellow when designing fragrances for women, while men's fragrances are woody, leather, tobacco, rough or gentle.

For these two different sensible pursuits, the design of the bottle type is also required to be able to adapt to it. The design of women's perfume bottles is slim, sleek and delicate. Its typical representative is the Christian Dior's 5-piece set, which is the most esthetic and well-known perfume set among the five Dior women's fragrance series. Because of their individuality, each bottle of the same volume uses a distinctive design, using almost all the decorative methods. Another example is the Armani Mania EDT 50ml spray bottle and the CD j`adore 50ml spray bottle. The golden bottle cap echoes the yellowish perfume in the bottle, and the curve of the cap is smoothly connected with the curve of the bottle body. The glass ball at the top of the cap shows multiple spots of light under the illumination of multiple light sources. Brilliant, showing the nobleness of the CD family.

The Chanel Chanel men's light fragrance spray perfume uses a rectangular rectangular body, the bottle cap is a simple cylindrical type. The combination of five-colored clear glass and grey matt aluminum alloy with taupe-printed words gives a masculine and upright masculinity; and Ralph Lauren's Polo Blue EDT men's fragrance fragrance spray has a flat rectangular shape. The bottle has a large rounded corner and feels comfortable. The bottle body is made of royal blue transparent glass. The central position of the facade is printed with a silver-gray logo of the company's "Polo Player" pattern with a decal. Stepped cylindrical bottle cap, very masculine.

A common feature of various bottle types is the thick bottom, the main idea is to reduce the center of gravity of the bottle and improve the stability of the bottle body.

Figures 1-8 show examples of several perfume bottles.