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The title of the conference, "The Challenge of the 21st Century Knowledge Economy to the Printing Industry," is really suitable. The printing and publishing industry is a foundation for the creation and dissemination of knowledge. It is precisely because of the close connection with knowledge and information that the printing industry can flourish. The driving force of the printing industry comes from the printing manufacturers, and they themselves are also highly competitive industries. Looking closely at the power of promoting them, you will find what is causing the printing industry to change. We see six major development trends. Maybe you see more, but I believe we all agree on the following advantages: Content needs to meet multiple goals, faster time to market, shorter product and information lifecycle, Global markets and communications, market guidelines for specific target groups, and the Internet have become major business strategies for each company. We believe that these are trends rather than momentary fashion, and that they will become more important over time. Print buyers, including companies and publishers, want to make the most of their information wealth. They want to create a content that can be published through multiple channels. They will no longer use a variety of workflows to achieve this goal.
I am very willing to share some of our findings with you.
The first important discovery is that information technology is becoming more and more important in printing companies. We infer that there are more people who run print companies or their decision makers come from the information technology industry rather than the printing industry. This is the first time in the same observation in 12 years that this has happened. As our work processes become more and more digitized, you need to master this new technology, so you need experts to manage your technical architecture. The technologies applied for printing are much broader than before, including databases, telecommunications, data storage, etc. Of course, there are digital production facilities.
The second important finding is the widespread lack of technology. Interestingly, when asked what are the main characteristics of other companies compared to yours, that is, where are their competitive advantages? Many users answer that they are their employees, not their presses. As it can be concluded, the labor force has changed from the traditional simple production input into an important asset for the formulation of corporate strategies. This earth-shaking change began a few years ago.
The third finding is the confusion and uneasiness with digital printing. Users see digital printing as the technology of the future, because China's output is only proofed. However, they are confused about which technology to invest in and how to use technology to manage this work process. They are also vague about the road from CTP to digital printing. This led to a longer acceptance period than expected.
Fourth, the merger will continue. Consolidation leads to two levels of companies: one is a large integrated company that provides multiple services; the other is a contestant in a smaller market where they depend on professional or faster and better services and products. survive. This combined fact is causing some people to engage in new investments.
Fifth, I believe personalization and customization will become more real and interesting. This is especially true for the post-industry members of the newspaper and packaging industries. The Internet is now able to send personalized news, and publishers want to extend this functionality to the printing industry.
Finally, when we analyze the results of these visits, we can see that the printers are divided into two camps. One defines themselves as a printing company and the main service is printing; the other regards themselves as a medium for disseminating information to help. The customer manages different information processes as any. Years ago, export service companies and prepress companies faced this identity crisis. Now is the time for the printer to make a decision.
The findings we propose can confirm our understanding of the market: the development of the market is moving along certain trajectories: analog to digital, long-to-short print, handicraft to manufacturing, product-driven to process-led , from isolated systems to networked systems, from generalized to customized, with specific media processes to neutral media processes.
In our opinion, the key understanding that printers need to make is that the key to success in such environments is how you manage digital data. Our industry is currently a sub-sector of the larger computing and information management industry. Images are just like other information in files, computers, and networks. This means that you are in the knowledge industry and you need people with information management expertise. This is how you must highlight yourself.
Today, prepress work has begun when documents, packaging, labels or newspapers are conceived. If you want to increase the productivity of your factory, you must influence this process at this time. In some cases, such as packaging printing, you can even be one of the partners in marketing or brand development. You really need to stand in the position of customer cooperation. This refers to the effective management of data between application systems, computers, and networks. This is a problem seen by early adopters and why the subject of information technology emerged in our survey. If you want to be seen as more than just a printing company, you need to have a team of experts who understand database management, internet technology and asset management. You may not communicate with the print buyer alone, but with the marketing department or the IT department.
Our analysis is that even today, the most important issue for printing companies is not in the printing room. The printing press is a very reliable and high-volume device, and you are the expert who operates it. So the problem is that every step in the printing process is to put your customer contact interface, your knowledge assets, and your factory building. In the end, you may only win through two methods: cost and service. The service is knowledge management at the process and product level.
Use printing as a knowledge industry
As far as the printing itself is concerned, it means that the ink is printed on paper on a printing press to form a document, and the process has not become complicated in recent years. However, managing a printing company is complicated by its abrupt change. As a printer, it also faces more challenges than before. The integration of the market, changes in technology, excess production capacity, and lower profits have made printing a highly competitive industry. The printing industry is now both a high-tech knowledge service industry and a highly productive manufacturing industry. If you want to be successful, both must be good at it.