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What is the consumer's tolerance for furniture smell?
We all know that consumers' pursuit of environmental protection is inevitable. However, in the furniture industry, people buy furniture at first glance to look at the color, look like it, and then have a full-fledged paint film, which is considered to protect the furniture, and it is often easy to ignore environmental protection. problem. Therefore, many furniture companies think that furniture does not need to be environmentally friendly, and the fashion of furniture is good to look like some people want. But after the furniture has arrived at the consumer's home, consumers are becoming less and less concerned about the design of the furniture, but the problem of environmental protection will become more and more prominent. There are quite a few consumers who complain that “the window has been opened for so long, how can it still taste so great?†“This furniture has been used for many years, and there is still a taste of opening a drawer.†“The baby is about to be born, and the furniture is also tasteful. Child, what can I do?" Yes, environmental protection directly affects our lives!
China has gradually entered the era of consumption upgrading. Consumers pay more attention to product quality, experience and personalization. The recognition of furniture brands will also be a process of continuous accumulation. Furniture companies want to be big, and they must continue to cultivate consumer awareness of the brand, so environmentally friendly furniture will become the most important key point.
In addition to the consideration of the brand, back to the question itself, how strong is the consumer's demand for furniture smell and environmental protection? Can consumers accept the high cost of environmentally friendly furniture?
The main source of furniture smell is the surface of the paint and the board (including the glue), which is why the solid wood furniture is getting more and more fire, the paint problem needs to be painted with water-based paint of environmentally friendly wood paint. The water-based paint is diluted with water, and there is no problem of volatilization of harmful substances such as VOC, so it is a safe and pollution-free environmentally friendly paint. Nowadays, many furniture and wooden door enterprises have begun to use water-based paints, such as Qumei Home, Huari Home, TATA Wood Door, etc. The high-end wood custom home improvement industry that is currently emerging is also beginning to use waterborne wood lacquer extensively. It can be seen that driven by these well-known enterprises, consumers will become more and more aware of environmentally friendly furniture.
In 2015, the “China Furniture Consumer Market Survey†report further proved the consumer's recognition of environmentally friendly furniture. In the survey, 85% of consumers are willing to spend more money to buy environmentally friendly furniture, but 70% of consumers are unclear "what is water-based environmentally friendly furniture, do not know how to buy." It can be seen that there is still a big market gap in this regard.