Children's toy store combat marketing skills

In order to allow children's toy store operators or toy dealers to better manage their own stores, Xiao Bian has now summed up several marketing tips and hopes to help everyone:

1, when sending tactics:

People have the greediness of being petty and cheap, especially the extra things they get, which are easier to get surprises and satisfaction. For example: a large-scale children's toy store, a variety of toys in the store, everything. However, a transparent pool was placed in front of the shop's business hall. Numerous colorful small goldfish were stocked in the pool. It was clearly marked on the top of the goldfish pond: "If you buy toys for more than 20 yuan, you will send goldfish." Parents buy toys for their children There was a demand, and a lovely little goldfish was presented. The shop was ready to use tools so that the children could get their hands on the goldfish and put them in a transparent bag to take home. It was so satisfying.

2, friendly tactics:

With the goodwill and trust of consumers, it is not far from success. Many people say that it is difficult to obtain trust and goodwill from customers nowadays when doing business. However, the best customer experience for a strange brand is undoubtedly from the business-friendly policies of the business. For example, an insurance company first sent insurance business introductions and a simple survey form to customers, and wrote in a postscript: "Please send the survey form back to us and we will send you the ancient imitation coins of the world. This is to thank you for your support, not to ask you to join our insurance." A total of 30,000 were sent, actually recovered more than 23,000, and the response was very good. Afterwards, the insurance company’s business personnel took a variety of antique imitation copper coins and visited the returner by address. The salesman said: “Thank you for your support, and we have sent you special ancient coins.” So he took out a bag of ancient coins of various patterns and let him choose two. And we as a toy store? We can follow this example. We can select certain communities or kindergartens, hold recreational activities, allow parents to participate with children, and give free promotion and gifts.

3, reverse tactics:

If you want to be different from others, I will satisfy you. People's psychological activities are as good as they are. They follow the flow of the crowd, the trend of ultra-trend, and they have to be different. In contrast to conventional contradictory psychology, when they are antagonistic, they usually The state of affairs and performance are often dismissive, but they are greatly interested in the negative aspects of common things. Why don't shopkeepers use this psychology to compete?

4, exposing the tactics:

Reveal your own shortcomings, tree honest image. Advertising does not speak about strengths and weaknesses. Is it okay to expose one's own shortcomings? One watch shop promotes a mechanical watch called “youth”. After attracting people's attention, they later uncovered their own shortcomings at the entrance of the store with eye-catching advertisements. “The youthful brand watches are not quite accurate. One day will be slow for 1.5 seconds. Please ask the buyer to be careful.” This sentence is in the form of your own shortcomings. Gives people an honest and dependable sense of security. In fact, people are aware that mechanical watches can not go for a second, and 1.5 seconds a day is quite accurate. The "youth" watch that has rarely been noticed has attracted many customers at once.

No matter what kind of marketing plan is more mature, skills are smarter, and it is necessary to formulate appropriate strategic plans according to their own situation in order to be on the ground before they can be effective!

儿童玩具店实战营销技巧

Children's toys slide manufacturers The company Sports Equipment Co., Ltd. mainly produces outdoor children's portfolio slides, kindergarten toys, children's furniture, outdoor equipment, fitness equipment, naughty Fort, is a design, production, sales, after-sales as one of the science and technology enterprise. Website:. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.

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