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In the new retail era, do physical stores really close?
With the rise of e-commerce platforms such as "Universal Taobao", many people think of buying online the first time they buy things, and the physical store market has been largely divided. Many people question whether the strong development of new retail will squeeze the living space of offline physical stores. If everyone opened a store online and snatched away customers, could the physical store only face the fate of closing down?
Will offline physical stores die?
But if you feel that the physical store is no longer making money, or even asserting that "traditional physical stores are dead", it's just that you don't understand new retail.
In the new retail era, are physical stores closed?
First of all, we have to look at the changes in customers' purchase psychology. Why is online e-commerce shopping hot? It ’s because the current consumers are much smarter than before. They will shop around, compare the quality, price, and even buy popularity. These are difficult to achieve in offline offline stores, but now, only the mobile phone is on the screen. Swipe a few times to open and close the pages, you can complete the product comparison and make shopping decisions. More importantly, now that they buy products both online and offline, they are all of the same quality and the same price, so there is no need to stick to online and offline channels.
Compared with the various online categories and the low maintenance cost of store rentals, many brick-and-mortar stores only pay attention to the storefront decoration and ignore the diversity and quality of products. Excessive refinement causes high costs, coupled with high store rents, income and expenditure are seriously inconsistent. Over time, you can only close the shop to stop loss.
But we don't need to be too pessimistic. Since 2016, Jack Ma has begun to deploy offline "new retail". JD.com, Suning, Wal-Mart and other business leaders have started to develop offline physical stores. What makes these industry gods optimistic about offline physical stores?
Again, offline physical stores can provide a sense of experience and services, allowing consumers to participate. From the perspective of consumption data, apparel, daily necessities, fresh food and offline still occupy half of the country. Offline instant consumption scenarios (no need to wait for express delivery), and seeing it with your own hands, makes you more at ease.
Now, with the development of smart hardware technology, new retail has become the dark horse of offline shopping, bringing innovation in experience and service. Many multinational catering and retail companies have long introduced unmanned intelligent containers, unmanned self-service cash registers and other equipment.
New retail smart container, know customers better than the boss
These are not cold machines. They can collect big consumption data, perform intelligent analysis, and understand what customers want to buy. The reason for the failure of many physical store owners is that they only consider what products they want to sell, not what products customers want to buy. In the new retail era, user demand will become the most critical factor for merchants to produce and sell products.
Smart containers and smart cash registers can replace manual labor. With a single click, you can count the most popular products for your customers and let you know more about the actual sales. These data can also help you to understand the gross profit margin and "turnover rate" of commodities. For example, you know from the data that a popular product may have a low gross profit but a high turnover rate. Then you can make it easier if you increase the effort Earn profits.
Whether it is a traditional brick-and-mortar store or a new retail offline experience store today, the biggest principle followed is the same: traffic is king. But only traffic does not work. Only when traffic enters and is converted into consumption can it be called "effective traffic".
It ’s normal for customers to shop with their mobile phone
At this time, the omnipotence of the new retail can be reflected. Online and offline big data sharing can accurately locate the shopper portrait, so as to arrange shopping scenes and products in a targeted manner and promote consumption. In the new retail era, brand owners can fully understand: who is buying my products, when TA buys my products, and the repurchase rate ... These data enable brands to respond quickly, improve sales strategies and adjust products in a timely manner.
Tianbo TPS738 intelligent unmanned shelf
Previously, this data link only existed online. Offline, between the brand and the user, with multiple layers of distributors and wholesalers, there is simply no way to obtain end user behavior data. Now through intelligent hardware such as unmanned containers, smart cash registers, and unmanned self-checkout cash registers, data closed loops can be formed, allowing offline physical stores to play new tricks and complete beautiful counterattacks.
Brand introduction: Tianbo Smart Hardware focuses on building open smart hardware customized solutions. The products include handheld Android smart terminal series, desktop Android smart terminal series, and cabinet Android smart terminal series. Provide one-stop smart hardware customized solutions. There are successful cases in catering, tourism, hotel, logistics, retail, department stores and other industries.
TAG: Tianbo smart cash register 丨 Tianbo cash register machine 丨 Smart cash register 丨 Offline physical store 丨 Smart shelf 丨 Unmanned shelf 丨 E-commerce 丨 New retail 丨 Smart retail 丨 Self-service cash register 丨 Tianbo smart container