In 2017, the sales of national building materials and home stores totaled 917.4 billion, down more than 20% year-on-year.

Red Net Time January 16th (Reporter Huang Yiping) "The sales of building materials and households above the national scale in December was 77.93 billion yuan, down 6.55% from the previous month and down 20.39% year-on-year." On January 15, the Department of Circulation Development of the Ministry of Commerce The China Building Materials Circulation Association jointly released the BHI of the National Building Materials Home Furnishings Index in December 2017. According to the data, the National Building Materials Household Climate Index (BHI) in December 2017 was 86.40, a decrease of 5.66 points from the previous month and a decrease of 10.16 points year-on-year.

“At the end of the year, BHI fell again in December. The overall low trend of building materials and home furnishing market in 2016 was in 2016, but compared with the cliff-type decline between 2014-2015, the trend of the whole industry in 2017 is under the economic 'new normal'. The L-shaped bottom fluctuation trend, and quite bright spots." China Building Materials Circulation Association Industry Research Department said.

National building materials and home furnishing market

The index shows that in December 2017, the sales of home building materials above designated size were 77.93 billion yuan, down 6.55% from the previous month and down 20.39% year-on-year.

According to the analysis, the national building materials and home furnishing market in December is a low season. In addition, bank credits have tightened at the end of the year. BHI has been falling continuously since the fourth quarter. In addition, due to the impact of the Spring Festival in the future, the BHI sub-index “Manager Confidence Index” has the largest decline this month. And its absolute value is only 27.34.

In the case that the other sub-indices fell to varying degrees, the “Purchasing Power Index” outperformed the chain up by 11.01 points. First, due to the relatively late Spring Festival this year, the renovations were closed, the discount was sought, and the decoration materials after the Spring Festival were booked. Released, second, as consumption has escalated, market demand for additions, replacements, and soft decoration has also emerged.

2017 building materials home market performance is not ideal

According to the data, in 2017, the annual sales of building materials and home appliances above designated size totaled 917.37 billion yuan, a year-on-year decrease of 22.60%.

The analysis believes that the national building materials and home furnishing market is directly affected by the adjustment of the real estate industry. The overall performance in 2017 is not satisfactory. The lowest point of BHI for the whole year is still the traditional Chinese New Year month, and the highest point is September. The overall trend of the year is low in 2016. But you should find the sparkle under the downturn.

"BHI's annual trend has been slower, and the peaks of high and low are becoming more and more obvious. In the traditional concept, the "low season" and "peak season" of household consumption are becoming more and more blurred. The decrease in BHI is also shrinking month by month, indicating that the chain has been going up. This is the L-shaped bottom fluctuation state after the bottoming of the industry. There will be no U/V-shaped reversal in the future. In the case of the December BHI sub-index falling year-on-year, the “employment rate index” rose by 40.43 points year-on-year. This also proves that the market will turn better in the future." The China Building Materials Circulation Association Industry Research Department pointed out.

Competitive competition in building materials and home circulation industry

The China Building Materials Circulation Association Industry Research Department believes that the competition in the national building materials and home circulation industry will be fierce in 2017, and the industry will still be in a critical period of major adjustment and integration during a period of time.

"First, the era of consumption upgrading is coming. The mainstream consumer groups are beginning to shift to the 80s and 90s. The demand for personalization and convenience is obvious. The demand for quality, service and experience is urgent, and the re-decoration of the stocks is accompanied by consumption upgrades. Bringing a very broad space. Second, the industry's transformation and upgrading are on the continually. In 2017, the industry's listing, mergers and acquisitions, cross-border and other capital actions continue, and backward business can be eliminated. Actually, the family is married to Ou Kailong, Fusenmei is a good century. Such situations have occurred frequently in Huadian. In 2017, according to incomplete statistics, at least 14 industrial enterprises have been listed. The home furnishing companies rely on the power of capital to make efforts to integrate, expand the scale of the merger, extend the industrial chain, and produce from a single product. To diversify products and develop in the direction of whole house."

The agency expects that the 2018 national building materials and home furnishing industry will maintain a stable and moderately weak balance trend. The structural reform of the industry still has a long way to go, and the industry concentration will be further strengthened. It is recommended that building materials and home furnishing enterprises have confidence, comply with national policy guidelines, combine theory with practice, and innovate to drive the healthy development of the industry.

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