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Date: 2018-05-09 15:01
On May 8, Beijing time, Hosa Group and Alibaba Sports held a strategic cooperation conference at the Beijing Hotel. Mr. Shi Hongliu, Chairman of Hosa Group, and Mr. Zhang Dazhong, the founder / CEO of Alibaba Sports, jointly announced that Hosa Group and Alibaba Sports will join forces in the country. Within the scope of the comprehensive and in-depth strategic cooperation on online and offline integration, in the apparel industry, sports services and big data, the two parties work together to create an innovative model of the sports industry service industry chain.
In terms of sports data sharing, Hosa has membership management systems and membership consumption data for nearly a thousand apparel stores, as well as member sports data for more than 160 fitness clubs, while Ali Sports relies on Ali platform such as Alipay and has online service products for sports accounts. The number of steps taken by the user can be converted into Alipay's calories, deposited in the sports bank, and exchanged or discounted to purchase Hosa sports-related commodities, thereby activating the user's data value.
Based on the large fitness strategy, Hosa's implementation of fitness training is one of the important links. After the cooperation, in addition to carrying out fitness courses and fitness card sales in Taobao stores, it will also jointly develop courses and sports products that meet international standards in the field of training, and promote them in Hosa clothing and fitness national stores to enhance user experience and sports products. Cognition.
In terms of new retail cooperation, Alibaba Sports 'online platform will fully support Hosa e-commerce, and Hosa's offline apparel stores and fitness clubs will also become the offline scene of Alibaba Sports' promotion of new sports retail. Alibaba Sports online users can experience services offline in Hosa, and the flow of Hosa's online sales channels will be expanded. The in-depth cooperation between the two parties will better achieve the integration of offline and online.
Based on its influence in the field of water sports, Hosa has launched a series of close cooperation with the FINA, the Chinese Swimming Association, and various local swimming associations in recent years, naming and sponsoring multiple events. Combining Ali Sports' experience in marketing various types of events, professional capabilities and platform communication advantages, the two parties will conduct in-depth cooperation in the marketing and landing of various types of events, which is bound to play a huge role in enhancing the brand of Hosa Sports and Health Products.
Hosa has independently developed a package solution for national fitness management, which is being implemented in gyms, communities, and primary and secondary schools. In the future, both parties will jointly promote the implementation and promotion of the project. At the same time, the two parties will jointly explore and land related projects in smart sports cities around the world.
Speaking of this cooperation, Mr. Shi Hongliu, chairman of Hosa Group, said: Hosa Group and Ali Sports signed a strategic cooperation, which is a strong alliance. Hosa has unique advantages in terms of offline store scale, sports health products and sports health services, and Ali Sports has powerful resources online. Hosa Group hopes that through this in-depth cooperation, a new model of cooperation between traditional entities and online enterprises in the field of sports health will be created.
Ali Sports founder and CEO Mr. Zhang Dazhong said: Hosa is a sports health industry group that spreads a healthy lifestyle of sports, and Ali Sports is an Internet sports company whose mission is to make sports simple. Both of us can and should be in sports health The field has a bigger role. Hosa Group's sports product organization capabilities and offline operation capabilities and other resources have made Alibaba Sports favored, while Alibaba Sports, which is backed by the Alibaba Group, also has huge online traffic resources, technical capabilities, payment channels and operational capabilities that also make Hosa Group envious. As an industry leader, the joint venture between Hosa Group and Alibaba Sports represents the marriage between the entity and the Internet platform. When the two combine offline and online organically, they will surely usher in a double harvest of brand and economic benefits. Their holding hands will also serve as a demonstration role for the entire sports industry, which is worth looking forward to.
Hosa joins hands with Ali Sports to create a new model of cooperation in the field of sports!
Hosa joins hands with Ali Sports to create a new model of cooperation in the field of sports!