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Jingdong “6.18 National Year of the Year Shopping Festival†kicked off on June 1st, and many consumers have already put their favorite items into the shopping cart to prepare for settlement. The reporter noticed that in addition to launching many preferential products as in previous years, the difference in this year is that consumers can seamlessly cut into any other online and offline scenes that support the UnionPay system through the Jingdong Mobile App or the Jingdong Financial App. The dimension code completes the payment.
This change originated from the fact that on May 27, China UnionPay and more than 40 commercial banks officially launched the UnionPay cloud flash payment QR code products. As the UnionPay strategic partner, Jingdong Finance joined the UnionPay two-dimensional code payment system for the first time, and together with the banking industry, fully supported the UnionPay two-dimensional code network, and became the first non-bank institution to access the UnionPay two-dimensional code system.
At present, the two-dimensional code payment market has actually formed the situation of Alipay and WeChat "two points in the world". What is the significance of UnionPay entering the market at this time? Is it possible to instigate the payment habits that consumers have formed and even change the payment market structure?
Emphasis on safety and general advantages The reporter learned that the first batch of commercial banks supporting the UnionPay cloud flash payment QR code has more than 40 commercial banks, including ICBC, Agricultural Bank, Bank of China, China Construction Bank, Bank of Communications, China Merchants Bank and other national commercial banks, and nearly 60 Domestic commercial banks are stepping up testing and will soon be opened. It is expected that all other major banks will also be opened during the year. This means that the barriers to scan code payment between banks are broken, and consumers can open any bank app that supports scan code payment.
"This marks a new era for China's scanning code payment to enter the interconnection." Li Yunze, deputy governor of ICBC, believes that UnionPay's two-dimensional code products have realized the interconnection of two-dimensional codes between different organizations, helping commercial banks to effectively integrate. The massive merchant and user resources of different institutions is an important milestone in the payment industry.
Compared with WeChat and Alipay, which have higher market acceptance, what are the advantages of UnionPay QR code? According to the introduction of UnionPay, UnionPay cloud flash payment QR code products have three main features: First, higher security, using payment tokenization (Token) technology, higher security level, to protect consumer funds security; second, service more Complete and well-equipped risk compensation mechanism to ensure the use of worry-free; Third, domestic and foreign GM, UnionPay International is actively promoting the QR code of frequent travellers in Hong Kong, Singapore, Thailand, Indonesia, South Korea, Australia and other domestic cardholders. Business, the plan is the first to support cloud flash payment QR code business acceptance in Hong Kong and Singapore.
It is reported that the so-called payment tokenization technology is a technology officially released by the international chip card standardization organization EMVCo in 2014. The principle is to use the token (Token) instead of the bank card number for transaction verification, without affecting the normal business processing. Eliminate sensitive data in merchants and even acquirer systems, thereby avoiding the risk of leaking card number information.
Compared with WeChat and Alipay's scan code payment, the QR code that is now attached to the merchant counter for “sweeping†is mostly QR code. Because the mobile phone scan code lacks hardware protection like POS machine, it can't isolate virus or protect it. User data. Moreover, since the QR code only knows whether it is safe after scanning, there is a security risk in the scanning mode of the payment account.
Given that the UnionPay card has a broad base in overseas markets, security and versatility at home and abroad will be a "good card" for UnionPay to seize the payment market.
Promotions to enhance customer stickiness In order to dominate the payment market competition, UnionPay can be said to make every effort to jointly launch the "62 UnionPay cloud flash payment" large-scale theme feedback activities. From June 2nd to June 8th, UnionPay card users whose card number starts with 62 use innovative payment products such as YunxunPay and UnionPay wallet, and can enjoy 6.2% off the entire 100,000 merchants of more than 100 well-known brands nationwide. Or rewards such as full-scale reduction, covering six major scenarios such as catering, shopping, travel, entertainment, and cultural health. Cardholders of banks such as China CITIC Bank, China Everbright Bank, Hua Xia Bank, Bank of Beijing, and Shanghai Rural Commercial Bank can also enjoy the reward of up to 100 times the bank points of the cloud flash payment transaction during the event.
At the same time, overseas UnionPay card global top 100 airport promotions are also hot, covering more than 100 airports in about 30 countries and regions, covering duty-free shops, souvenir shops, restaurants and other merchants, up to 25%. In addition, users who use cloud flash payment can enjoy cloud flash payment discounts in more than 1,000 merchant stores in Taiwan, Australia, New Zealand, Hong Kong, Macao and other popular tourist destinations.
In the interview, the reporter learned that in the face of numerous preferential activities, consumers are not only concerned about saving money, but also whether the payment experience is good. It is reported that the two-dimensional code products released this time include multiple modes of main sweeping consumption, swept consumption and personal payment. The whole process is very similar to Alipay and WeChat payment. Different from Apple Pay and other NFC flash payment methods, some POS machines need to be upgraded. Currently, all merchants that support QR code payment do not need to modify the machine. The scan code guns supporting Alipay and WeChat also support UnionPay QR code.
In terms of acceptance, nearly 600,000 merchants in the country have already supported cloud flash payment for QR code payment. About 2.66 million merchants have opened the UnionPay cloud flash payment QR code service, and 36 provinces and autonomous regions have also created 40 well-known brands. The business circle makes it easy for cardholders to understand and use the cloud flash payment QR code. In addition, nearly 60 acquiring institutions such as UnionPay Business, Fast Money, Tonglian, Lakara, and accompanying payment have completed the transformation of the acceptance end, and more merchants will join in the follow-up.
Payment market pattern or growth in recent years, China's mobile payment sector has maintained a spurt of growth, central bank data show that in 2016, the national mobile payment business reached 25.71 billion, an amount of 157.55 trillion yuan, an increase of 85.82% and 45.59% respectively. It is worth noting that in such a huge mobile payment market, Alipay and WeChat have an absolute advantage.
Analysys Analysys recently released the “Monthly Monitoring Report of China's Third-Party Payment Mobile Payment Market (Q1 2017)†report, which shows that Alipay and WeChat Pay have a market share of 93.21% in the mobile payment market in the first quarter of this year. At this time, UnionPay joined hands with banks to enter the scanning code payment market. Will it rewrite the current payment pattern?
Most experts believe that the bank has a long way to go for QR code payment. Ge Huayong, chairman of China UnionPay, also admitted that in the process of product promotion and user habit cultivation, the bank's QR code products will face many challenges. It is necessary for UnionPay and the industry to jointly develop efforts to optimize the acceptance environment and improve the level of payment services. .
A small step in the terminal, a big step in the payment pattern. In addition to its high security and versatility, UnionPay cloud flash pays two-dimensional code, and it also has the advantage of Jingdong Finance's “side-to-side battleâ€. Ai Rui analyst Li Chao believes that Jingdong Finance, as the first non-bank institution to access the UnionPay two-dimensional code system, is of great significance for accelerating the landing of UnionPay two-dimensional code products. The support of JD Finance will further promote the universalization of QR code payment, reduce industry costs and optimize user experience.
It is reported that Jingdong Finance has accumulated a large number of users, product forms and big data risk control capabilities in the previous business practice. At present, Jingdong has nearly 240 million active users, coupled with the strong offline coverage capability of UnionPay, both sides in new technology. The application and the cooperation of new market demands can be combined.
Jingdong Financial CEO Chen Shengqiang said that now through the UnionPay QR code to allow banks and payment institutions to connect to all consumer scenarios at one time, shortening the distance between banks, payment institutions and consumer scenarios, reducing the cost of the industry to accept the management, creating for the entire industry Great value.